It was the second week of February 1961, and Mel Blanc was in deep trouble. Two weeks earlier, the “man of a thousand voices” who’d given breath to a slew of cartoon characters ranging from Porky Pig to Speedy Gonzalez, had been driving his Aston Martin down Hollywood Boulevard when a college kid in an…
Magnite saw a roughly 24% year-over-year decline in second-quarter revenue amid the coronavirus pandemic, but its business was buoyed by rapid growth in the connected TV space. Rubicon Project and Telaria officially merged in April to create the largest independent supply-side platform and then rebranded in June, and this is the company’s first earnings report…
Budweiser, American Girl, Netflix and Dell are among the major brands sharing their bleak depictions of the year so far in the celebrity’s #2020Challenge.
For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.” A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated…
Some of Peacock’s most anticipated upcoming shows, including Saved By The Bell, Punky Brewster and Battlestar Galactica, revisit beloved television series that aired on NBCUniversal’s airwaves more than a decade ago. And while Saved by the Bell will feature plenty of Easter eggs for fans of the original series, the upcoming series hopes to look…
O TikTok anunciou a primeira leva de criadores da plataforma que receberão pelos conteúdos produzidos no app. Por enquanto, 19 criadores serão pagos através do Creator Fund, uma espécie de fundo do aplicativo que pretende investir até US$ 1 bilhão para o pagamento dos criadores mais populares da plataforma. Hoje o fundo conta com US$ …
O post TikTok anuncia primeiros criadores de conteúdo a serem remunerados pelo app apareceu primeiro em B9.
Snap, Crackle and Pop, the Rice Krispies mascots, have a sort of boy-band moment in the latest from Kellogg’s.
When a physical album is sold, it often comes with a digital copy. Which one counts in Billboard’s totals is changing.
Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.” Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that…
Let’s cut to the chase: This is an ad about circumcision. Why is this spot for Australian underwear brand Bonds about circumcision? Ostensibly, it’s because their underwear is comfortable for men who were snipped after birth or who still keep it au naturel, though it’s unclear whether that’s actually ever been an issue when it…
Key Insights The Trade Desk will spend more money with publishers that drive more sign-ins. The Trade Desk will likely rely on SSPs to push Unified ID 2.0 to publishers, instead of a client services team. A non-biased governing body needs to be formed to police misuse. The Trade Desk is in the early days…
Reonna Johnson is vice president and director of marketing and business development at RPA, an independent agency in Los Angeles. On top of her day job, she’s spent recent weeks spearheading an initiative that’s encouraging agencies to put more Black people in leadership. The push is an extension of Three’s A Crowd, a two-year-old creative…
TikTok revealed the first recipients of grants from the TikTok Creator Fund it established last month. TikTok U.S. general manager Vanessa Pappas said in a blog post Monday that over the next three years, the fund will support thousands of creators and grow to $1 billion in the U.S. and more than double that figure…
Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today. Based in Atlanta and reporting directly to Buffalo Wild Wings president Lyle Tick, Patel will oversee advertising, digital innovation, menu development and the overall brand experience. “Throughout her career, Rita…
TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach…
Lançado no último domingo, 09/08, o novo filme de Jeep explora a relação entre um pai e uma filha, enquanto mostra a importância de cada um seguir seus próprios caminhos. O objetivo da campanha é reforçar a ligação da marca com o brasileiro, homenageando a relação de paternidade em um tom de celebração ao Dia …
O post Jeep fala sobre importância de trilhar os próprios caminhos em novo filme apareceu primeiro em B9.
Film
Burger King
Advertising Agency:DAVID, São Paulo, Brazil
Integrated
Burger King
Advertising Agency:Wunderman Thompson, Dubai, United Arab Emirates
Outdoor
Nord DDB Riga
Let’s be honest – 2020 has been a bad year. For many, the lockdown has been a tough period to get through. We wanted to cheer people up by reminding them that we’ve been through challenging times before. Like the decade of the mullet. Or the era of crocs platforms. And, of course, the infamous socks & sandals fashion phase. If we got through that, we can get through anything.
Advertising Agency:NORD DDB RIGA, Riga, Latvia
Key Insight: Peacock is hoping late-night offerings will be a selling point. With The Tonight Show With Jimmy Fallon and Late Night With Seth Meyers, NBC’s late-night block has been a powerhouse. Now parent company NBCUniversal’s burgeoning streaming service, Peacock, is building out its own formidable late-night offering. A weekly block of programming, featuring two…
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