Aug
10
Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message
Posted in: UncategorizedFifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.” Last week Avis Budget Group, the industry’s third largest player, announced the Avis Safety Pledge, a promise to its customers that…
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