Aug
14
W Magazine Sold to Bustle Media Group and Investors Including Kaia Gerber
Posted in: UncategorizedThe movie and television producer Jason Blum, the racecar driver Lewis Hamilton and the model Kaia Gerber will also be investors.
Aug
14
Google Business Profiles Can Now Be Updated via Google Maps, Search
Posted in: UncategorizedGoogle Business Profiles can now be updated directly via Google Maps and search. Google My Business product lead Tom Pritchard said in a blog post that business owners can create posts, reply to reviews, add photos and update their business information directly via Google Maps and search. They must first sign in with the Google…
Aug
14
Smart Energy GB: The Quiet Revolution
Posted in: Uncategorized
The idea behind the campaign is that there’s a digital revolution happening across the nation. Like other revolutions it will change things for the better – but in the most uniquely British way, everyday life will pretty much carry on as normal, without fuss or fanfare.
Aug
14
Epic Games' Fortnite '1984' parody turns Apple into Big Brother
Posted in: UncategorizedAd comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.
Aug
14
Instagram to Holders of Suspicious Accounts: Identify Yourselves
Posted in: UncategorizedInstagram is taking steps to weed out coordinated inauthentic behavior and keep its platform bot-free. The Facebook-owned photo- and video-sharing network said Thursday that in cases where it sees a pattern of behavior that could potentially be inauthentic, it will require the account holder to verify their identity by submitting ID from this list. Instagram…
Aug
14
Advertising must become 'the change it claims it wants to see': Uncomfortable Conversations
Posted in: UncategorizedInnocean’s Tiana Goston discusses advertising’s problem with “racism’s little brother, colorism” and the notion of the “invisible Black woman.” She is a broadcast traffic manager at the agency.
Aug
14
Denny’s Chief Brand Officer Says Consumers Are Adapting, but Want Brands to Solve Problems, too
Posted in: UncategorizedThis week, Denny’s unveiled a new advertising campaign to say that it’s open for business–and making it safe for customers to come in. “We’re finding that what our guests and potential guests are looking to hear is not just what menu items we are offering, but how we are adapting and evolving to the customers’…
Aug
14
35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change
Posted in: UncategorizedWhen the Facebook boycott began in June, media experts and buyers told Adweek it was “unlikely” to see a “sizable ad boycott–let alone one that rattles Facebook.” But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some…
Aug
14
Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite
Posted in: UncategorizedJust about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWAChiatDay-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The spot tweaked the establishment’s nose when it first ran, painting the tech industry as monolithic, scary and cold. Fast forward to 2020, and it seems…
Aug
14
Fornite & Epic games launch "Nineteen Eighty-Fortnite" protest ad #FREEFORTNITE
Posted in: Uncategorized
Aug
14
Have ideas for the Redskins’ new name? The team says it is looking for input
Posted in: UncategorizedThe temporarily renamed Washington Football Team launches website to take rebranding suggestions.
Aug
13
Brands Want Celebrity Spokespeople to Be Political Now
Posted in: UncategorizedKey Insights: Political opinions used to be a potential liability–now, they’re a possible asset. Savvy influencers are also looking to partner with brands that share their views. Social media, reality TV and gossip news have broken down the notion of a private life for celebrities. Typically, when brands hire a famous actor, musician or athlete…
Aug
13
Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots
Posted in: UncategorizedMost of us can probably remember hearing the ice cream truck jingle from down the street and running over to order from a selection of Chipwiches, Blue Bunny ice cream cups and snow cones. However, that same jingle that used to spark joy in the hearts of hungry kids, “Turkey in the Straw,” has racist…
Aug
13
In-Store Safety Measures Are as Much Marketing as They Are Public Health
Posted in: UncategorizedKey Insights: Retailers want to reduce consumers’ psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures. It’s a balance of creating a safe shopping environment and maintaining the customer experience. Across the country–even in states where Covid-19 case counts are rising–retailers have, by and large, reopened their doors….
Aug
13
Poets Are Particularly Adept At “Packaging” Big Ideas for Brands
Posted in: UncategorizedDo copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]
The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.
Aug
13
Banido da App Store, “Fortnite” promove paródia do comercial “1984” para criticar Apple
Posted in: Uncategorized
A Epic Games pelo visto contava mesmo com o banimento de “Fortnite” da App Store: poucas horas depois da Apple confirmar o bloqueio do jogo em sua loja por infração das diretrizes, o estúdio anunciou e lançou uma paródia de “1984” – o icônico comercial rebelde da Apple para criticar a IBM – no YouTube …
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Aug
13
Former SoulCycle Executive Sues for Pregnancy Discrimination
Posted in: UncategorizedSoulCycle, the cult stationary cycling phenomenon that swept the nation in the late-2000s, has always preached a mission of bringing “soul” to all people. When the company faced backlash in August 2019 after consumers discovered that investor Stephen Ross was planning a major fundraiser for Donald Trump’s reelection campaign, parent company Equinox Group released a…
Aug
13
Google, YouTube Provide Updates on Their Efforts to Protect the US Elections
Posted in: UncategorizedGoogle and its YouTube video site outlined steps they are taking to protect the upcoming presidential election in the U.S. Two features were added to Google Search. Searching for how to register to vote will bring up information about voter registration in the user’s state, including deadlines, options and a way to check their status….
Aug
13
ViacomCBS Taps Droga5 to Rebrand CBS All Access
Posted in: UncategorizedViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter. “It is incredibly exciting to partner with such a storied and iconic entertainment…
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