Bianca Reed is senior director of client development at Rain the Growth Agency, a shop that focuses on direct-to-consumer brands. She’s also a mom of four who’s spent the past five months working from home. Reed, like so many parents working in advertising, has spent much of this year balancing childcare with the demands of…
While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it. Before the Covid-19 pandemic brought on toilet paper hysteria and shortages in the U.S. this spring, Tushy was already sending emails to new…
Facebook confirmed that it is testing giving Instagram users the option of combining Instagram Direct with Messenger From Facebook. The social network revealed its plans in January 2019 to integrate the messaging infrastructure of Facebook, Instagram and WhatsApp. A Facebook spokesperson said Monday, “A small set of people were able to update to a new…
O Facebook começou a testar na última sexta (14) a fusão entre as conversas do Instagram com as do Facebook Messenger, passo que pode ser decisivo na promessa de integração entre plataformas que Mark Zuckerberg fez no início do ano passado. A companhia disponibilizou a diversos usuários uma notificação que permite juntar em uma página …
O post Facebook testa fusão do Messenger com mensagens diretas do Instagram apareceu primeiro em B9.
Em janeiro deste ano, a Disney estreou no Disney Channel a série “The Owl House” (“A Casa da Coruja” no Brasil), que agora ganha destaque por ser a primeira obra da marca a introduzir uma personagem bissexual como protagonista. A animação conta a histórias de Luz Noceda, uma garota de 14 anos que aspira ser …
O post Com série “The Owl House”, Disney estreia primeira protagonista bissexual apareceu primeiro em B9.
Um estudo feito pelo Instituto de Diálogo Estratégico apontou que postagens negacionistas sobre o holocausto são ativamente promovidas pelo algoritmo do Facebook. Segundo o relatório, páginas e postagens sobre o assunto foram impulsionadas pelo sistema, aponta o grupo que trabalha para combater o extremismo. Segundo o The Guardian, o estudo identificou 36 grupos no Facebook, …
O post Estudo revela que algoritmo do Facebook promove negação do holocausto apareceu primeiro em B9.
The delivery brand is now the on-demand delivery partner of the NBA, WNBA and NBA 2K League.
The Publicis Group agency takes the account from Omnicom’s PHD, which won it one year ago.
Twitter has had an eventful first half of 2020. User growth has surged during the Covid-19 pandemic to a record 186 million monetizable daily active users last quarter, up 34% from the same time last year. Twitter’s decisions to enact stricter content policies have also spurred the entire social media industry to reexamine their own…
Despite all of the regulatory challenges being thrown at TikTok in the U.S., it has been full-steam ahead on the partnerships front, and the latest one struck by the video-creation platform is with music-distribution platform UnitedMasters. Under the terms of the deal, UnitedMasters will become the first music-distribution company to be integrated into the TikTok…
Key Insight: The deal could be a way for all three streaming services to broaden their respective subscriber bases as they fight for OTT share. A bundle of ViacomCBS’ two biggest SVOD services–CBS All Access and Showtime–is now available for more than half off their usual monthly rates, but only for subscribers of Apple TV+….
Budweiser wants to take its relationship with Utah to a whole new level by giving it a customized beer can and becoming its official state beer. Budweiser released the design for the new can, which features iconic Utah landmarks like Arches National Park, the Great Salt Lake and the State Capitol building. Last year, Utah’s…
Lee Clow is a living legend, a creative hero, and a guide for many of today’s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWAChiatDay in 2018. Ten years before that auspicious moment, I wrote this in these pages: The man […]
The post Lee Clow, Ad Legend appeared first on Adpulp.
GapKids serves up an anthem for activist young people in a campaign hashtagged #BeTheFuture.
Small Agency of the Year, 76-150, Silver: Schafer Condon Carter
A side-by-side comparison of stills shows how closely Epic Games mimicked Scott’s game-changing Super Bowl spot.
The president’s restrictions on Chinese tech may be part of an eye-for-an-eye logic called reciprocity. The price could be a global patchwork of online fiefs.
An investigation has found that the state’s attorney’s office did not violate the law in its handling of the case against the actor Jussie Smollett, but it cited substantial “operational failures.”
President Donald Trump has escalated his rhetoric against TikTok parent company ByteDance, signing a second executive order late Friday aimed at further incentivizing the company, which originated in China, to divest from its fast-growing social media app, a cultural sensation among American teenagers. This is the third deadline Trump has set for the company, reportedly…
Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur to do as we wait for more normalized, in-person times? Kaupe joins us to talk…
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