Hasta La Creative!

Back in March, in the wake of the COVID-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with safe accommodation in a matter of days. However, as we continue to near the end of lockdown, the charity is galvanising the British public to join the cause, building off the achievements and momentum of the past few months to unite the public under the belief that the end of homelessness is within our reach.

Crisis’s #HomeForAll campaign, developed by newly appointed FCB Inferno, is a commitment to see that the temporary measures that were put in place to help people experiencing homelessness are built upon and made permanent so that no one has to return to the streets. The campaign itself is a rallying cry for the public to join arms in creating a home for all from now on.

The integrated campaign has a distinctive look and feel which was developed to reflect all the ways we as a society could help to end homelessness, with graphics that bring to life the tangible actions and ways of communicating that will ultimately lead to us achieving our goal. A social film also brings to light just how much has been achieved and puts a spotlight on the tangible ways that the public can help end homelessness for good.

Six artists have been enlisted to bring to life a series of statements and the unifying ‘Home for All’ declaration that help reframe the issue of homelessness. A group of artists with differing styles have been assembled, infusing each design with its own distinct personality. The artists include James Daw, Olivia Rose Southern, Ailsa Yexley, Hattie Fellowes, Luke Smile and Ashley LeQuere.

The resulting suite of statements have huge tonal variance, shifting from optimism to frustration to compassion. Social media users will be asked to share the messages that happen to resonate with them on their own social channels to help show their support.

Made of bamboo JBS has created a line of underwear you don’t want to take off – no matter what, where, and when. JBS has joined forces with &Partner to create a campaign aiming to make us all understand just how soft their underwear is. Simply ‘Too Soft to Take Off’.

The campaign centres around three phrases, ‘it can happen,’ ‘it does happen,’ and ‘it will happen,’ to challenge how we perceive queer livelihoods, and features stories from LGBTQ+ individuals living in Jamaica, Iraq and Armenia. Their words are displayed in a unique and striking fashion with the personal stories mixed in emotions, from inspirational and uplifting to a solemn tone, allowing the audience an exclusive insight into the everyday experiences. These experiences are enlightening, encouraging LGBTQ+ audiences here in the UK to challenge how they perceive the lives of their LGBTQ+ siblings in other countries.

GAY TIMES Amplifund is working tirelessly to educate media outlets in the best ways to talk about and promote LGBTQ+ stories, as well as handing over UK media spaces to partner charities to share their points of view in the western world too. The latest social and digital images from Grey London drive audiences to the online hub where they can read of experiences and perspectives that differ from their own.

The spot showcases AbsorbX, the first cat litter that uses odor-absorbing “Desert Dry” minerals, by taking a trip to a desert dry outpost in the Old West. Bringing a sense of humor and practicality to the subject of cat litter, these spots offer a fresh take on the ‘expected’ cat litter ad. For a new approach in a typically straightforward and “icky” category, The Arm & Hammer and VIA teams partnered with the CGI powerhouse Moving Picture Company (the force behind the live action The Lion King movie) to bring these western cats to life. This campaign is a cinematic, surreal and an adorable metaphor for what cat owners will really experience – which is a litter that will absorb and dry the stuff that smells faster than any other litter they’ve used.

“Asos Market place” is a website where you can find vintage clothing worn by young adults in the 90s. The young adults of the 90s had children. These children are now 20 years old and are wearing the clothes their parents used to wear in the 90s. Asos celebrates the cool kids of yesterday and today. They are cool kids forever.

The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively underutilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily. With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change”.

Brizo and its agency of record, Young & Laramore, who have announced the launch of a new kitchen faucet line with esteemed fashion designer, Jason Wu. While this may seem like an unlikely pairing, the agency (which helped create Brizo in 2006) has always maintained that Brizo isn’t a faucet company, it’s a fashion label. This led to the agency introducing the brand to a young fashion designer named Jason Wu that same year. As his label rose to prominence, so did Brizo. The brand has been a key sponsor of his runway shows, and in 2012, the two made headlines by collaborating on the Jason Wu for Brizo Bath Collection.

The 2012 Bath Collection was renowned for its matte black finish. Black fittings weren’t popular yet in the interior design world, but Jason and Brizo’s vision quickly caught on and the collection became an instant classic. For the Kitchen launch this year, they chose something equally groundbreaking, but completely different from the Bath collection – a matte white finish. And with fashion at the heart of the brand, Y&L focused on bringing to life a vision as stunning as the collection itself in the launch campaign. The team took cues from Jason’s own inspiration and Fashion Week shows, using florals to showcase the collection’s distinctive matte white finish.