Ironically, the ads for products we buy to clean up or prevent messes often have a noticeably sanitized quality about them. Some, like Charmin, rely on humor and euphemisms to relay its messaging without getting into the dirty details. Bounty’s ads have long taken place in glaringly white kitchens in the suburbs. Pad and tampon…
Some of the world’s largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those…
Key Insights: Budgets are shifting to electronics and furniture to fortify remote learning environments. Panic buying could return if consumers get spooked about product availability. In simpler times, back-to-school shopping for many American students meant a trip to local stores to pick out supplies like binders, backpacks and clothes. Of course, 2020 is again the…
A história da marca Johnnie Walker vai ganhar um documentário com direção de Anthony Wonke, conhecido justamente por sua especialidade em documentários e ganhador de prêmios como Emmy e BAFTA, além de uma indicação ao Oscar. Intitulado “The Man Who Walked Around the World”, o projeto é um documentário independente criado pela Something Originals e …
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IPG-owned Kinesso is launching a developer community by making its owned and operated APIs available to third parties, a tactic large tech providers such as Apple and Google have used to bolster the array of services they can offer customers. Launch partners include fellow IPG outfit Acxiom, leading demand-side platform The Trade Desk, and mobile…
Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course. The campaign–appropriately named “Support Small Business”–is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights…
The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent company Weather Group LLC announced today. He was most recently svp and CMO of Spectrum Reach, Charter Communications’ ad sales division. He’ll oversee marketing, communication, research and insights for The Weather Channel and its free…
A Samsung inaugura nesta quinta-feira (20) uma nova campanha no Brasil que mira facilitar o acesso do público à alta conectividade dos aparelhos da marca. Criada exclusivamente para o meio digital e intitulada “Connected Living”, a ação quer incentivar a descoberta de novas formas de conexão com os produtos da empresa, seja aqueles que o …
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Em junho, o Facebook anunciou uma série de iniciativas para auxiliar a comunidade negra dentro da plataforma, como parte do posicionamento da empresa diante do movimento Black Lives Matter. Agora, a rede social lança uma ferramenta para tornar mais fácil para os usuários encontrarem negócios de empreendedores negros na plataforma. O novo recurso permite que …
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Virtual assistants, often called VAs, can offer unique benefits for your marketing team at a fraction of the cost of a full-time marketing hire.
The Covid-19 pandemic has had a severe impact on the world, including Pakistan, where the virus has claimed over 6,000 lives and left a far-reaching socioeconomic crisis in its wake. Every year, on Independence Day (August 14th), the sound of the National Anthem echoes across the country. This year however, in light of the Coronavirus, UniLever Pakistan teamed up with Impact BBDO and BBDO Pakistan to deliver the Anthem in a manner that was never heard before: sung through face masks.
The performance features acclaimed Pakistani singer Shehzad Roy and an accompanying choir – the short and emotionally charged video sees Roy leading the vocals on the anthem with a group of singers, who are all wearing face masks. The anthem appears to have a slightly muffled sound, as vocals usually are when heard through masks, but it retains the same powerful emotions it is designed to bring alive. The visuals also showcase a diverse image of the country, with Pakistanis from all backgrounds, especially minorities, represented performing the anthem together.
YouTube used its YouTube Ads Leaderboard to share the top-performing direct-response TrueView for Action ads thus far in 2020. The list was determined by an algorithm that factors engagements with the features of the format: total reach and clicks. The Google-owned video site said the number of active advertisers using its direct-response video solutions soared…
As we approach November, media concern about election integrity grows. Of course, not all of that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities, or are all for pushing for more voters to register at any cost, lines have been…
When Katie Kern’s boss pulled her aside after a meeting, she told her to stop nodding her head. To her boss, a head nod is always a sign of agreement, but Kern was just acknowledging that she was following along. She grew up in a Black church, and “the nod” is a cultural nuance she…
The famously chill Snoop Dogg doesn’t walk. He saunters. And he doesn’t check his watch. His only appointment is with a beach chair. “Have you ever seen a man in a hurry, while also drinking a Corona?” asks the hip-hop icon as he settles into an ocean-front seat in a tropical paradise. “No, you have…
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The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age tackles a different issue regarding the way these changes are impacting our professional lives.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The New York Times Tells Over 100 Stories in 2…
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