LEGO vira coleção de livros infantis por editora brasileira

A fim de unir diversão, criatividade e aprendizado, a Catapulta Editores lança uma coleção de livros infantis LEGO. Os títulos “Faça Seu Próprio Filme” e “Reações em Cadeia” são recomendados para crianças a partir de 8 anos e oferecem diversas atividades para brincar. No livro “Reações em Cadeia”, a cada página, as 33 peças LEGO …

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Microsoft anuncia linha de modelos de Xbox One inspirados em “Mulher-Maravilha 1984”

Faltam menos de cinco meses para o Xbox Series X chegar às lojas de todo o mundo, mas a Microsoft ainda está realizando ações envolvendo o console atual. A companhia divulgou nesta terça (25) o “lançamento” de uma linha de modelos temáticos de Xbox One inspirados em “Mulher-Maravilha 1984”. A criação no caso é uma …

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Watch live on Sept. 22 at 11 a.m. EDT: How the pandemic reshaped the food and beverage industry

Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.

The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic

Beauty has had both its bright spots and blemishes during the pandemic, with a boom in the skin-care business, but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business. Kory Marchisotto, the…

Reddit Sets Slate of Voting in America Ask Me Anything Sessions

Reddit is following up on its Up the Vote voter-registration initiative with Voting in America, a series of Ask Me Anything sessions leading up to Election Day in the U.S. Voting in America is aimed at giving Redditors access to information from experts on voting laws and voter rights, as well as clarity on the…

Pinterest Tests Labels to Bring More Context, Information to Product Pins

Pinterest is testing the addition of information to Product Pins, and it detailed updates to its Shopping Spotlights curated recommendations under its search tab. New “Popular” and “Best seller” labels are being tested on Product Pins so that Pinners can see which products are trending based on what other Pinners have been buying. Updated sale…

Depois dos EUA, Facebook News será lançado no Brasil e mais 4 países

O Facebook divulgou nesta terça-feira (25) os primeiros detalhes do plano de expansão do Facebook News, a seção da rede social dedicada a notícias, e confirmou que o Brasil será um dos primeiros países ao redor do globo a receber a atualização. Além do território brasileiro, Alemanha, França, Índia e Reino Unido também são citados …

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Airbnb Wants You to See America’s Still Great, but Lesser-Known, Outdoors

As if anyone needed an excuse to get out into the wilderness this summer, Airbnb has set its sights on the outdoors, launching a campaign alongside the National Park Foundation, the charitable arm of the National Park Service. Exactly 104 years since President Woodrow Wilson signed the act formally creating the National Park Service, Airbnb…

KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

It’s been a few years since KFC used the famous “finger lickin’ good” tagline in the U.S., though the phrase has continued to be a central pillar of its marketing globally, until now. The slogan has been in place for six decades across some of the fried chicken chain’s global markets, including the Netherlands, South…

Johnson & Johnson’s Covid-19 Live Web Series Has Found a Global Audience

Johnson & Johnson, the New Jersey-based health-care manufacturer behind Tylenol, Motrin and Zyrtec, has a new hit on its hands that’s not available for sale over the counter. In April, J&J debuted The Road to a Vaccine, a live web series hosted by journalist Lisa Ling that documents the company’s search for a coronavirus vaccine…

Disney Enters Into Multiyear Partnership With Translation

Disney Ad Sales is teaming up with marketing firm Translation for a multiyear partnership designed to help brands reach diverse audiences with culturally relevant advertising. Rita Ferro, president of advertising sales and partnerships at Disney, and Translation founder and CEO Steve Stoute wrote about the partnership in an open letter, titled It’s Time: What’s Possible…

Dunkin’ and Harpoon Just Brewed Up a Fresh Batch of Doughnut-Flavored Beers

For those with the taste for it, the flavor of doughnuts can be found in a variety of products that aren’t actually doughnuts. There are Jelly Donut Oreos and donut flavored Cap’n Crunch cereal. The Wisconsin-based Kwik Trip convenience chain loosed a limited-edition coffee-flavored potato chip on the world last year called Urge Glazer. And…

CNN Breathes New Life Into Political Cartoons Using Stop-Motion Animation

Advertising campaigns and candidates during an election season can often be complicated (and divisive), but marketing election coverage itself may leave some more room for creativity. In new ads, CNN is employing characters from classic political cartoons to help promote its live political coverage. In spots promoting the cable network’s coverage of events like the…

Nathan Young resigns from Periscope, 'not certain' he'll return to advertising

The co-founder of 600 & Rising earlier announced his split from that organization.

How Esquire’s moody, poetic (and socially-distanced) The Weeknd cover came together

Bicoastal Zooms unpinned the photo shoot and interview for the September issue.

HBO Max Sets West Wing Stage Reunion for Fall

The original cast of The West Wing is reuniting for the first time in 17 years for HBO Max. A stage presentation based on the Aaron Sorkin series, which aired from 1999 to 2006 on NBC, will debut on the new streaming service this fall, HBO Max announced today. The special will revisit the episode…

Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series. The Fifth Generation owned brand will hold its first Tito’s Made to Order Music Festival, a four-part livestreamed event…

What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Former professional lacrosse player Drew Westervelt knew there had to be a better way to deep clean sportswear. He found that even as clothing makers were adapting their fabrics to accommodate more active lifestyle, cleaning products weren’t keeping up. Enter Hex Performance, Westervelt’s detergent brand made specifically for activewear that includes a unique ingredient called…

Mulher-Maravilha ganha novo logo para comemorar 80 anos

No ano que vem, a DC celebra 80 anos da criação de Mulher-Maravilha, e para ressaltar a data, a empresa apresentou um novo logo trazendo as cores clássicas da personagem: vermelho, azul e dourado. O logo foi apresentado pela diretora de “Mulher-Maravilha 1984”, Patty Jenkins, junto da protagonista Gal Gadot e da atriz Lynda Carter, …

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KFC censura seu próprio slogan sobre “lamber os dedos” devido à pandemia

Pela primeira vez em 64 anos, o KFC está censurando o seu próprio slogan, a fim de contribuir com as recomendações de higiene e segurança durante a pandemia de Covid-19. Os novos anúncios da empresa borram o slogan “It’s Finger Lickin’ Good”, que em português seria algo como “tão bom que é de lamber os …

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