Jul
14
Facebook’s voter drive inspires new claims of bias from Trump
Posted in: UncategorizedRepublicans support higher barriers to voting, which has turned the mechanics of voting into a partisan struggle.
Jul
14
What Going Dark on Facebook Really Means for Your Brand
Posted in: UncategorizedIt’s mid-2020. Do you know where your favorite brands are advertising? It is not on Facebook and Instagram. Facebook and its affiliates had become a marketing investment must for companies both large and small. It provides targeted, efficient reach coupled with performance and has an endless pool of inventory with 1.68 billion users, depth of…
Jul
14
Comic Artists Bring Dreams to Life for Audible’s Release of The Sandman
Posted in: UncategorizedMorpheus, the protagonist in DC Comics’ The Sandman, is the ruler of dreams, stories and the imagination. To celebrate the first audio adaptation of Neil Gaiman’s graphic novel series, Audible has created a digital campaign that turns fans’ real dreams into art with help from notable comic illustrators. The Amazon-owned audiobook and spoken-word entertainment company…
Jul
14
Facebook: How to Stop Seeing Alcohol Ads
Posted in: UncategorizedDid you know that you can stop Facebook from showing you advertisements related to certain topics? For instance, the social network recently rolled out the ability for users to stop seeing political, election and social issue ads. You also have the option to stop seeing ads related to alcohol. Our guide will show you how…
Jul
14
Agora você pode ter uma réplica do NES em LEGO
Posted in: Uncategorized
Embora tenha debutado em 1983 no Japão, o NES da Nintendo este ano comemora oficialmente 35 anos de existência graças ao seu lançamento na América do Norte, onde foi mais bem sucedido. E para comemorar a ocasião, a LEGO resolveu anunciar mais um produto em parceria com a companhia que é inteiro dedicado a reconstruir …
O post Agora você pode ter uma réplica do NES em LEGO apareceu primeiro em B9.
Jul
14
20 Plastic-Free Beauty Products – From Ocean-Friendly Glitter Soaps to Plastic-Free Sunscreens (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Plastic-free beauty is on the rise as consumers focus on becoming more sustainable in their product choices. One of the pioneering examples in this eco-conscious category is Lush’s Naked Line….
Jul
14
Verizon Commits to Carbon Neutral Operations by 2035 in New Business Plan
Posted in: UncategorizedVerizon today unveiled a new, three-pronged business plan called Citizen Verizon that commits the company to sustainability, human prosperity and digital inclusion. The plan, which has been in the works for several years, has its roots in a 20-year-old commitment to corporate responsibility, according to Verizon’s head of brand development, Kristin McHugh. Those efforts were…
Jul
14
NBCU’s Peacock Is ‘on the Right Path’ Ahead of Debut, Says Chairman
Posted in: UncategorizedFor Matt Strauss, pushing back the premiere date of Peacock was never an option. The seasoned Comcast executive, who was tapped to head up the new streamer as chairman in 2019, realized soon after March’s Covid-19 shutdowns that the new streaming service would arrive in a different landscape than planned. It wasn’t just stay-at-home orders,…
Jul
14
Facebook Teams Up With Esri on OpenStreetMap-Ready Datasets
Posted in: UncategorizedFacebook is teaming up with location intelligence provider Esri to release new OpenStreetMap-ready datasets for use in building maps. The social network’s Map With AI set of specialized map editing services and tools will roll out new versions of its RapiD editor and JOSM plugin to work with the new datasets, enabling mappers to quickly…
Jul
14
White Castle Just Hired a New Fry Guy—and It’s a Robot
Posted in: UncategorizedFounded in Wichita, Kansas, in 1921, White Castle lays a legitimate claim to being the oldest restaurant chain in the United States. You might assume that a 99-year-old burger joint that’s been prosperously making sliders since the Harding administration wouldn’t need to innovate very often, much less be at the cutting edge of any sort…
Jul
14
Desperately Seeking the New Normal
Posted in: UncategorizedThere’s a longing in the air. A new need for normal. These human impulses and a desire for a summer like any other keep showing up in commercials today. Tractor Supply, for one, is presenting a “Summer Like No Other” and they don’t mean COVID-19, the retailer means that they have the stuff you need […]
The post Desperately Seeking the New Normal appeared first on Adpulp.
Jul
14
Opinion: Time’s up, ad industry. Black Talent Matters
Posted in: UncategorizedAgencies are supporting Black Lives Matter. Here are six ways they can use that commitment to finally create an inclusive culture.
Jul
14
Burger King Wants to Change the Way Cows Eat, Reducing Emissions by 33%
Posted in: UncategorizedScientists have come up with a diet hack for cows that can reduce the animals’ methane emissions by more than a third, and Burger King will be the first brand to sell the better-for-the-planet beef, starting today. Spoiler: A small dose of lemongrass leaves does the trick, cutting bovine emissions by 33% a day, according…
Jul
14
Apple Makes the Ultimate WFH Ad; The Redskins Are Changing Their Name: Tuesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Just Made the Definitive Ad About Working From Home,…
Jul
14
Burger King enlists Michel Gondry, the yodeling kid and lemongrass in eco-friendly push to reduce cow farts
Posted in: UncategorizedThe plan to cut livestock methane emissions is explained by kids in a music video from We Believers and the director of “Eternal Sunshine of the Spotless Mind.”
Jul
14
Google's defense against monopoly charges and Facebook fights News Feed demons: Tuesday Wake-Up Call
Posted in: UncategorizedAlso, Mediaocean buys 4C, ESPN confronts race relations and Trump’s Twitch channel is back.
Jul
14
Podcast advertising is winning over Madison Avenue, with more upfront buys: IAB
Posted in: UncategorizedDespite global pandemic, podcast ad revenue will near $1 billion in 2020, says a new report from the Interactive Advertising Bureau.
Jul
14
Parkinson's NSW: No Escape Room
Posted in: Uncategorized
With five Australians under 40 diagnosed with Parkinson’s every day , Parkinson’s NSW has launched the first-ever ‘No Escape Room’ to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia’s biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn’t know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson’s. Taking three days to construct, including building multiple hidden cameras into the structure, the room was designed to help participants understand Parkinson’s symptoms through a series of puzzles inspired by everyday tasks such as tying a shoelace, pouring tea and using a computer mouse. Each one was rigged to simulate how Parkinson’s symptoms – such as loss of memory, physical tremors, stiffness, confusion, difficulty multi-tasking and blurred vision – impact a person’s ability to complete everyday movements and tasks. The campaign is brought to life with an interactive digital version of the No Escape Room and a related online video, together allowing more people to experience the daily challenges faced by people with Parkinson’s and help to shift the common misconception that it is a disease of the elderly. The site simulates the feeling of being inside the escape room via a 360 experience, with each challenge replicated for the users to attempt.
Jul
14
Unconscious Bias Captcha by LinkedIn : Miami Ad School
Posted in: UncategorizedHeadline and copy text: It’s not about who you choose, but the reason you choose.
Short description: LinkedIn exposes the hidden unconscious bias in the industry by developing a unique captcha.
School: Miami Ad School, Hamburg, Germany
Art Director: Shadab Wajih
Art Director: Tudor Cucu
Jul
14
Tucker Nelson to Take 'Long-Planned' Vacation After Blake Neff's Resignation
Posted in: UncategorizedOn his Monday evening show, the Fox News host said racist and sexist posts by one of his writers, Blake Neff, were “wrong,” while castigating his detractors as “ghouls.”
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