Al Patton talks about how an ad pitch and a tight five aren’t all that different on the latest episode of the ‘Ad Block’ podcast.
A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to raise money for a poor Ugandan village. Now the U.K.-based partners are back with a hip-hop music video, slathering on the swagger to land more investors for rural Bulambuli. The short film,…
On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire Americans with talk of a “new frontier,” one filled with “unconquered pockets of ignorance and prejudice” that require perseverance and courage to move the country forward. Now, 60 years later, it’s easy…
NBCUniversal’s new streaming service Peacock had its nationwide debut just two days ago, but the service is already working on some new functionalities, including two that are offered by most of its rivals. The platform, which debuted this week with a modest lineup of originals and a deep library of licensed and owned content, is…
“Ghost of Tsushima” ganhou a atenção do público desde sua primeira aparição na E3 de 2018. Não bastasse os gráficos impressionantes, o game da Sucker Punch – mesma desenvolvedora da série “InFamous” – também leva o jogador para o mundo samurai do Japão feudal, um mundo muito querido não só pela comunidade gamer, mas por …
O post “Criamos um mundo no qual a natureza também é um personagem” diz diretor criativo de “Ghost of Tsushima” apareceu primeiro em B9.
Plus, New Commercial Arts scores first win and Forsman & Bodenfors releases report showing 49 percent of senior brand marketers were dissatisfied with their companies’ COVID response.
The TV-biz satire spent a joking-not-joking night selling NBCUniversal TV, winking so hard that it injured itself.
A surge in demand for cleaning products and packaged-food items during the pandemic, coupled with the rapid acceleration of online shopping, has kept consumer goods companies like Unilever busy these days. A longtime advocate of tackling harmful content found on the web, the British-Dutch company was one of the first major corporations to pause U.S….
At first glance, the tasks could not have seemed simpler: pour water into a teacup, untie a shoelace, memorize a short sequence of letters. But as soon as a group of escape room experts started testing a new experience in Australia, they realized there was a major catch. Each challenge was designed to recreate the…
TikTok has cemented its status as a regular part of Americans’ social media diets. It’s perhaps the only entity that’s been able to break through a space crowded by mammoth incumbents like Facebook and YouTube in recent years. But with astronomical growth comes commensurate scrutiny from regulators around the world, including the United States. While…
Though it may not have been their intent, airlines have started competing on safety protocols. Delta and JetBlue have blocked out middle seats, while American Airlines announced that it would be walking back its limit on passenger capacity. United Airlines never had such a limit in the first place–CEO Scott Kirby calling blocked seats a…
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Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz and Creativity Associate Editors I-Hsien Sherwood and Alexandra Jardine came together live from L.A., New York and London to talk about the standout work of the past week, why it deserves the spotlight and what lessons it offers for the industry.
The discussion includes the latest surprises from Pornhub, Burger King, a bizarre stress reliever for the pandemic-weary … and more.
A motion by Israeli mobile surveillance software company NSO Group to dismiss a lawsuit filed against it by WhatsApp and parent company Facebook last October was denied. Phyllis Hamilton, chief judge of the United Stated District Court of the Northern District of California, denied the bulk of NSO Group’s arguments to dismiss and ruled that…
Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond. That’s the reality for Russell Barnett, L.A. Brand Stars honoree and CMO of fast-growing My/Mo Mochi. The brand’s team had…
There were 351 mergers and acquisitions in the ad-tech space last year-nearly one deal a day. Emerging platforms and changing regulations meant there was no sign of a slowdown in 2020. Then the novel coronavirus pandemic hit. Ad spend has shrunk drastically, while stay-at-home orders have changed consumer behaviors and adjusted the motivating factors for…
In 2015, Pennsylvania resident Heather Oberdorf was blinded in one eye while walking her dog with a collar she bought from an Amazon seller The Furry Gang. According to legal documents, the collar broke when her dog lunged, causing the retractable leash to fly back and hit her in the face. The Philadelphia Inquirer reported…
Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic […]
The post I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland appeared first on Adpulp.
2020 tem nos mostrado que a felicidade pode ser um grande aprendizado – e que pode ser reinventada. É com essa premissa que o Pão de Açúcar apresenta a campanha “Felicidade pode ser tanta coisa”. O conceito reflete uma nova comunicação da marca e busca engajar ainda mais os clientes através de ações que ajudam a concretizar felicidades …
O post Pão de Açúcar apresenta novo posicionamento: “Felicidade pode ser tanta coisa” apareceu primeiro em B9.
De tempos em tempos, os emojis disponíveis para uso em plataformas Android e iOS são atualizados. Alguns saem, outros são atualizados, e muitos novos chegam. A Emojipedia acaba de revelar quais serão as novidades que chegarão para os dispositivos móveis no fim de 2020. Ao todo, são 117 novos emojis, que incluem 62 novas animações …
O post Emojipedia revela novos emojis que chegarão ao Android e iOS no fim de 2020 apareceu primeiro em B9.
Watch the live broadcast here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz and Creativity Associate Editors I-Hsien Sherwood and Alexandra Jardine are coming together live from L.A., New York and London to talk about the standout work of the past week, why it deserves the spotlight and what lessons it offers for the industry.
The discussion will include the latest suprises from Pornhub, Burger King, a bizarre stress reliever for the pandemic-weary … and more.
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