Jul
23
Twitter advertising revenue plummets despite record growth in daily users
Posted in: UncategorizedThe company says it’s exploring additional revenue streams, including a possible subscription offering.
Jul
23
Office Hours: M&A in a post-pandemic world
Posted in: UncategorizedThe way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age will tackle a different issue regarding the way these changes are impacting our professional lives—from mental health and wellness to creating new jobs, re-imaging the leadership ranks and what the new office space will look like.
Jul
23
Apple: A climate change promise from Apple
Posted in: Uncategorized
‘Apple is carbon neutral. But that’s not enough.
We reached that goal in April 2020, and we’re certainly proud that our facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet. We use 100 percent renewable electricity, and we’ve invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally.
However, all of this is just a starting point. We have an entirely different goal in mind. It’s kind of an audacious plan. By 2030 our whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — will be nonexistent. All of Apple will be 100 percent carbon neutral. To do that, we’ll be using renewable energy and recycled materials throughout our supply chain. We’ll be restoring natural ecosystems around the world. And we’ll reuse as much as we can.
While designing the world’s most innovative products, we’re also designing a sustainable manufacturing process.
To really get to carbon zero while making products people all over the world love — a lot of people might say that’s impossible. We say it won’t be. Keep an eye on us and see.’
Jul
23
Avon: Welcome to the Nude Normal!
Posted in: Uncategorized
‘What is essential in our new normal? We invite you to find support and comfort in new and practical ways in these challenging times. Avon gives you a wide selection of comfy nude intimate apparel that come in many Filipina sizes and skin tones —- Essentials that blend in, so you can stand out. Welcome to the #NudeNormal!’
Jul
23
Facebook Live Videos Are Being Added to Messenger Rooms
Posted in: UncategorizedTwo of Facebook’s most widely used features during the coronavirus pandemic are being combined, as the social network began rolling out a way to start Facebook Live videos from Messenger Rooms. The integration of the two features enables users to host live broadcasts with up to 50 people. People can create a Room directly from…
Jul
23
Jimmy Butler Sings to the Tune of the NBA’s Return in New Michelob Ultra Spot
Posted in: UncategorizedAfter a four-month hiatus, the NBA will be back next week–with a strict set of regulations to limit the risk of Covid-19 spreading among players and coaches–to finish out the 2019-2020 season at the ESPN Wide World of Sports Complex in Orlando, Fla. In a celebration of basketball’s return, Michelob Ultra, the NBA’s new official…
Jul
23
Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn
Posted in: UncategorizedWieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald’s, […]
The post Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn appeared first on Adpulp.
Jul
23
Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already
Posted in: UncategorizedBurger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December. And they think the pandemic-weary public may be ready to play along. Today, the fast food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols…
Jul
23
Apple’s Carbon-Neutral Lullaby; King Arthur’s Fresh Look (and Name): Thursday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple’s Affecting Spoken Lullaby Promises 100 Percent Carbon Neutrality by…
Jul
23
Facebook Users Kept Up Their Eating and Their Exercising in June
Posted in: UncategorizedWith quarantines largely still in effect, Facebook users picked up their paintbrushes in June, as acrylic painting techniques and associated topics abstract art, acrylic paint, canvas, cherry blossom, landscape painting, paint, painting, panel painting and work of art were one of the month’s Topics to Watch from Facebook IQ. Women 35 and older and men…
Jul
23
How our small-but-mighty shop won business from the world’s biggest advertiser
Posted in: UncategorizedLexington, Kentucky-based Cornett has some advice for small shops pitching P&G—biscuits and gravy not required.
Jul
23
DDB names pair of CEOs, and stories of harassment and discrimination at Hearst: Thursday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Jul
23
Bank of America and Bud Light campaigns celebrate MLB's long-awaited return
Posted in: UncategorizedNew ads herald the start of professional baseball’s truncated 60-game season.
Jul
23
Croatian Institute of Public Health: Drinkers Pay Their Way
Posted in: Uncategorized
A school band hacks a popular TV show to warn against underage drinking issues Bruketa&Zinic&Grey created this campaign for Croatian Institute of Public Health The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to? Bruketa&Zinic&Grey Agency has created a campaign for Croatian Institute of Public Health and hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message. The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band. To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet. Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia. The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media. The new legislation was about to be discussed in the parliament, but due to the pandemic, the bill was stopped.
Jul
23
Kingston University: Ten
Posted in: Uncategorized
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Jul
23
Volkswagen: Hesitation
Posted in: Uncategorized
We hesitate. When it comes to choosing ice cream flavours or what to wear as clothing. Our hesitations waste our time. Worse, they can be fatal when driving a car. Thanks to VW Front Assist technology, the car doesn’t give us time to hesitate so we don’t have an accident.
Jul
23
Croatian Institute of Public Health: Drinkers Pay Their Way
Posted in: Uncategorized
Media
Croatian Institute of Public Health
A school band hacks a popular TV show to warn against underage drinking issues Bruketa&Zinic&Grey created this campaign for Croatian Institute of Public Health The alarming statistics suggests that Croatia is one of the countries with the highest youth drinking rates in Europe. Reportedly, 6.7% 13-year-old boys and 3.7% 13-year-old girls in Croatia said they had been drunk two or more times in their lives. How to raise awareness amongst teenagers and their parents of the damaging ramifications underage drinking will lead to? Bruketa&Zinic&Grey Agency has created a campaign for Croatian Institute of Public Health and hacked the Supertalent Nove TV (Croatia’s Got Talent Show), the most popular TV show in Croatia among the target audience and devised a concept to send a strong message. The Agency enlisted the cooperation of a talented high-school band Bonar. The band was one of the contestants on the Croatia’s Got Talent Show that qualified for the final. Everybody believed their song in the final would be the popular Opijum song by Magazin, a Croatian pop band. To the surprise of the jury and the audience, they did sing the song but with new lyrics showing the dreadful effects of teenage alcohol consumption. At the end of their act, they strung a banner across the stage that read “Drinkers pay their way” and explained the underlying message of their song, without revealing it all yet. Only after the media’s extensive coverage of their performance did the Croatian Institute of Public Health announce the Bonar band as the ambassador of their campaign, sharing the devastating current statistics about alcohol use disorder in adolescents in Croatia. The Bonar Band’s message did not go unnoticed as they were the talk of the traditional as well as the social media. The new legislation was about to be discussed in the parliament, but due to the pandemic, the bill was stopped.
Advertising Agency:Bruketa&Zinic&Grey, Zagreb, Croatia
Senior Copywriter:Vanja Cinic
Chief Creative Officer:Nikola Zinic
Account Director:Valentina Bugarin
Designer:Matej Vuckovic
Deputy Director:Ivana Pavic Simetin
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