Jul
29
How to Fight Against Big Tech’s Power
Posted in: UncategorizedWe are beholden to a few Big Tech overlords for much of our digital lives. We can be more conscientious about it.
Jul
29
Emissions-Free Glamping Trailers – The Bowlus Road Chief Performance Edition is Well-Appointed (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Bowlus Road Chief Performance Edition is a camping trailer for those who are looking to break free from the shackles of a stationary lifestyle and take up life or vacations on the road. The…
Jul
29
Form-Fitting Face Masks – The Petit Pli 'BETA MSK' is Made from Recycled Water Bottles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Non-Medical face masks have become essential due to the ongoing pandemic but are often characterized by their one-size-fits-all design that can vary from wearer to wearer, so the Petit Pli ‘…
Jul
29
Adweek Radio: Inside the Summer Camp for Advertising Pros
Posted in: UncategorizedSummer camp as we know it just isn’t a thing this year. But what if you could take the best of what summer camp has to offer, and brought it to campers who need it the most right now? This week’s episode of Adweek Radio focuses on Camp ADventure, a free virtual summer camp for…
Jul
29
Enquanto hábitos de música retornam ao normal, consumo de podcasts no Spotify dobrou no último trimestre
Posted in: Uncategorized
O Spotify divulgou nesta quarta-feira (29) os primeiros resultados do último trimestre fiscal, que revelam que a aposta da companhia em podcasts continua a compensar. Embora o número de usuários ativos que ouvem os programas tenha crescido apenas entre 19% e 21%, o relatório mostra que a quantidade de conteúdo da área consumido por este …
O post Enquanto hábitos de música retornam ao normal, consumo de podcasts no Spotify dobrou no último trimestre apareceu primeiro em B9.
Jul
29
CEO do TikTok critica Facebook e Instagram por copiar concorrentes
Posted in: Uncategorized
Kevin Mayer, o novo CEO do TikTok, atacou diretamente o Facebook e o Instagram em uma publicação oficial da companhia por seu conturbado histórico de cópia de recursos de plataformas rivais – incluindo aí os clones da sua própria empresa. “O Reels é apenas um produto de imitação, é o que restou após o rápido …
O post CEO do TikTok critica Facebook e Instagram por copiar concorrentes apareceu primeiro em B9.
Jul
29
How Harpoon Brewery—Boston’s IPA Pioneer—Landed Its New Look
Posted in: UncategorizedIt’s hard to imagine a time when India pale ales were an exotic rarity, but if you were kicking around the East Coast in the 1980s, they actually were. In those years, a handful of California brewers began to revive the strong, hoppy beer (named after the brews that England began exporting to its colonies…
Jul
29
The Hallmark Channel Has to Be Brave to Evolve Its Brand
Posted in: UncategorizedHallmark Channel is facing a boycott again. In what almost seems like a sequel to its same-sex kiss controversy earlier this year, the company has come under fire for announcing that upcoming Christmas movies would feature LGBTQ+ storylines. It’s a moment Hallmark Channel can seize to really evolve the brand–if it is brave enough to…
Jul
29
French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage
Posted in: UncategorizedWhile mustard is primarily used for hot dogs, hamburgers and soft pretzels, French’s isn’t afraid to experiment with the condiment in ways that sound, well, the opposite of appetizing. The McCormick-owned brand released mustard-flavored ice cream last summer and its follow-up concoction is just as bizarre: mustard beer. To celebrate National Mustard Day on Aug….
Jul
29
SoFi Wants Couples to Make a Financial Plan for Happily Ever After
Posted in: UncategorizedMoney can be a major source of stress in relationships, and the Covid-19 pandemic has undoubtedly heightened finance concerns for quarantined couples. SoFi wants to alleviate these concerns and help couples have financial talks through a live digital event. The online personal finance company will hold a session called Financially Ever After on Twitter Live…
Jul
29
Ad Chatter, Edición 8: Pro Sports, Babysitters, and Dish Detergent that Saves Water
Posted in: UncategorizedIn this eighth edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss creativity’s role in the marketing communications mix, plus TV spots from MLB, Cascade (P&G), Care.com, and Mobil 1. The first topic of discussion is an article called The New Formula Fueling Modern Marketing, written by Christopher Jablonski of Adobe and published […]
The post Ad Chatter, Edición 8: Pro Sports, Babysitters, and Dish Detergent that Saves Water appeared first on Adpulp.
Jul
29
Time's running out to buy tickets for the Small Agency Conference & Awards
Posted in: UncategorizedThe three-day event is composed of workshops, panels, firesides, keynotes and an awards show, all dedicated to the needs to independent shops with fewer than 150 employees.
Jul
29
How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight
Posted in: UncategorizedAfter an excruciatingly thorough 18-month process, the highly-anticipated 32nd National Hockey League franchise’s name and branding finally dropped last week with a thunderous cinematic trailer. And within 24 hours, the Kraken became the NHL’s best-selling expansion team. Fanatics reported it sold 50% more in merchandise than the previous high set in 2017 by the Vegas…
Jul
29
This Somber Ad About Biden’s Family Tragedy Says His Empathy Is Needed in the White House
Posted in: UncategorizedWith the fur-flying and finger-pointing of political advertising season, any work that shows a modicum of restraint stands out. Moreover, any spot that tells a human, empathetic and compelling story that makes people stop in their tracks–especially in the middle of severe health and economic crises–demands attention. Such is a new spot, targeting key battleground…
Jul
29
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
Posted in: UncategorizedBig Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries. Amazon, Apple, Facebook and Google are facing scrutiny from governments across the globe for a litany of reasons, and the CEOs of all four companies are set…
Jul
29
Why Google Is in Trouble; The 5 Ads Nominated for Emmys: Wednesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Google’s Ad Stack Works and Why Regulators Are Probing…
Jul
29
Honda Kicks Off Enchanted Odyssey Campaign to Mark Availability of New Minivan
Posted in: UncategorizedHonda is kicking off a campaign Wednesday to promote the availability of its refreshed 2021 Honda Odyssey minivan in dealerships Aug. 3, with help from Disney and Pinterest. The automaker is celebrating year No. 15 as the official vehicle of Disneyland Resort, and the minivan features a playlist of Disney hits that plays through the…
Jul
29
CES goes digital and Cannes Lions owner Ascential reports a huge loss: Wednesday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Jul
29
Turner Sports sells out of ad time for NBA's abbreviated regular season restart
Posted in: UncategorizedWith the National Basketball Association returning this week following the postponement of the season due to the pandemic, Turner Sports announced it has sold out of commercial time in regular season games.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.