Apr
24
Apr
24
30 Eco-Friendly Packaging Examples – From Plastic-Free Water Bottles to Paper-Based Beer Packaging (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These eco-friendly packaging innovations range from plastic-free water bottles to paper-based beer packaging.
Standouts include CHOOSE Hand Soap’s biodegradable packaging that is made from…
Apr
24
Ad Chatter (The Pilot)
Posted in: UncategorizedTwo advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […]
The post Ad Chatter (The Pilot) appeared first on Adpulp.
Apr
24
TikTok Donates $4M to Support Restaurant Workers During the Coronavirus Pandemic
Posted in: UncategorizedTikTok is donating $2 million apiece to the National Restaurant Association Educational Foundation Restaurant Employee Relief Fund and the James Beard Foundation Food and Beverage Industry Relief Fund. The NRAEF RERF supports U.S. restaurant workers who have been financially impacted by the Covid-19 crisis, and industry legend Guy Fieri led a nationwide fundraising drive for…
Apr
24
Entire Parks and Recreation Cast Reuniting on NBC for Feeding America Benefit
Posted in: UncategorizedHBO Max’s much-anticipated Friends reunion special has been delayed due to the Covid-19 pandemic, but the cast of another long-running, much-beloved NBC sitcom is getting together instead. The entire Parks and Recreation cast is reuniting for a new special–airing next Thursday, April 30 on NBC–benefiting Feeding America, the country’s largest hunger-relief organization. The show will…
Apr
24
Google Reportedly Set to Halve Marketing Budget
Posted in: UncategorizedAs Covid-19 continues to wreak havoc on the global economy, Alphabet-owned Google is poised make significant cuts to its marketing spend according to a report from CNBC. According to documents seen by the news outlet a memo addressed to the company’s marketing team earlier this week informed employees of budget cuts and a marketing hiring…
Apr
24
Instagram Sets #MonthOfGood Initiative to Coincide With Ramadan
Posted in: UncategorizedInstagram marked the start of the month of Ramadan Thursday with the start of its own #MonthOfGood initiative. The Facebook-owned photo- and video-sharing network said there were more than 16 million uses of the word Ramadan on its platform during the 2019 celebration. Instagram is encouraging users to share their acts of kindness and invite…
Apr
24
Movie Theaters, Urged to Open, Want to Delay Showtime
Posted in: UncategorizedThe major chains, with no new releases to show and a fear of being singled out as virus hot spots, are worried about coming back too early.
Apr
24
Quirky upcycled propaganda posters from Engine tell Londoners to stay home
Posted in: Uncategorized
Apr
24
Budweiser Reimagines Iconic ‘Whassup’ Ad to Encourage Quarantine Check-Ins
Posted in: UncategorizedIt seems that we’ve hit a point with quarantine where even the most introverted among us are ready for some in-person social interaction. As the days turn into weeks and months with no certain end date in sight, it’s easy to get a bit down about all this. So more than ever, we need each…
Apr
23
Porta: #stayathomebabies
Posted in: Uncategorized
Film
Porta
The one thing we’ve learnt from past curfews: when couples are forced to stay at home for long periods of time, we’ll see the number of births peak roughly nine months later. German furniture retailer, Porta used this statistic to create a cheeky film with an equally cheeky offer: buy a bed now and with the #StayAtHomeBabies campaign, you can get a free crib nine months later.
Advertising Agency:Jung von Matt / Spree, Germany
Managing Director:Sven Rebholz, Jan Harbeck
Executive Creative Director:Jan Harbeck
Creative Director:Johannes Hicks, Nicolas Linde
Art Director:Christopher Schneider, Josefine Nass, Greta Attinger
Copywriter:Sebastian Stumpf, Benjamin Baum
Producer:Sergii Eisenstadt
Director:Laura Imkamp
Client Service Director:Sascha Lutzius
Account Director:Jana Bähr
Junior Project Manager:Yasmin Laerum
Account Director Social Media:Nadine Weiskircher
Account Director Digital:Anne Kammeier
Apr
23
Qualitá: Adoption Test
Posted in: UncategorizedOnline
Qualitá
Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples’ curiosity in discovering the face of a future child, but surprise them with a pet for adoption.
Advertising Agency:BETC, São Paulo, Brazil
Ceo:Erh Ray
Executive Creative Director:Andrea Siqueira
Creative Directors:Romolo Megda, Laura Azevedo
Copywriter:Bruno Ramalho
Art Director:Felipe Pires
Brand & Business:Monica Moraes, Raquel Hipolito, Debora Vieira, Maria Silvia Freire
Technology:Jeferson Rodrigues, Rodrigo Dalonso, Francisco Lima
Production:Anna Luiza Ferraz, Andrea Carmassi
Photographer:Genga Estúdio
Apr
23
The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and Media
Posted in: UncategorizedThe biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth. This year, the NFL Draft, which typically resembles a sort of ostentatious debutante ball for…
Apr
23
Social Distancing Proves Bad for Gum and Mint Sales
Posted in: UncategorizedWith more people staying at home, communicating through digital channels and aiming to maintain at least six feet of distance from others at all times, fresh breath has declined in importance. During a Q1 earnings call with analysts, Hershey’s chairman, president and CEO Michele Gross Buck said the widespread practice of social distancing has hurt…
Apr
23
Dave Grohl, Dua Lipa, Chris Martin e outros artistas regravam “Times Like These” em ação para a BBC
Posted in: Uncategorized
A BBC reuniu diversos artistas para o Live Lounge mais ambicioso de sua história, em apoio ao esforço global para todos se manterem em casa durante a crise do novo coronavírus. Em uma regravação de “Times Like These”, do Foo Fighters, o “Stay Home Live Lounge” juntou nomes como Dua Lipa, Chris Martin (Coldplay), Rita …
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Apr
23
Guerra das animações: Universal assume produção dos filmes da LEGO para fazer frente a Disney
Posted in: Uncategorized
Com os esforços da WarnerMedia de tornar a LEGO numa franquia nos cinemas caindo por terra a ponto da companhia firmar acordo com a Funko, era apenas questão de tempo até que alguém decidisse pegar os direitos da marca de blocos de montar para si. E nesta quinta-feira (23) este momento enfim chegou: a Universal …
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Apr
23
Google Will Require Proof of Identity From All Advertisers
Posted in: UncategorizedA slew of scams and misleading ads pushed the search giant to expand its verification policy.
Apr
23
Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed
Posted in: UncategorizedIn 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the “Super Bowl of blogging.” “You prepare for it all year,” she said. But like many other events, this year, the Nordstrom Anniversary Sale will look a bit different: Due to the…
Apr
23
Casper Names a New CMO and Lays Off 21% of Workforce Due to Covid-19
Posted in: UncategorizedCasper, the DTC mattress brand that pioneered the bed-in-a-box phenomenon, made several staffing changes on Thursday, including the appointment of a new chief marketing officer. Lisa Pillette, a retail veteran who has worked with brands like Lacoste, HSN and Ralph Lauren, is taking on the CMO role, which has been vacant since Jeff Brooks left…
Apr
23
Apple e Google vão lançar sistema de rastreamento do coronavírus ainda em abril
Posted in: Uncategorized
Há algumas semanas, duas das maiores empresas de tecnologia do mundo, a Apple e o Google, anunciaram estar trabalhando em parceria para lançar uma ferramenta capaz de rastrear pessoas infectadas com o COVID-19, tanto nas plataformas iOS quanto Android. Agora, segundo o TechCrunch, o lançamento já tem data oficial: 28 de abril. O sistema desenvolvido …
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