Milton Nascimento e Criolo lançam movimento #ExisteAmor com projeções nas ruas de São Paulo

Nesta quinta-feira, 23/04, às 21h30, será lançado o clipe de uma releitura da faixa “Não Existe Amor em SP”, de Criolo, que ganha nova interpretação em uma parceria do cantor com Milton Nascimento. Acompanhados do pianista Amaro Freitas, o clipe será projetado em edifício da capital paulista. A iniciativa marca o lançamento da campanha #ExisteAmor, …

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"Work from home" Propaganda posters

Após polêmica, Facebook proíbe anúncios segmentados com pseudociência

A ferramenta de anúncios do Facebook é amplamente utilizada para divulgar todo tipo de informação. Agora, a empresa de Mark Zuckerberg anunciou que, para evitar compartilhamento de fake news e teorias conspiratórias, está proibindo quaisquer anúncios que sejam segmentados com termos pseudocientíficos. “Nós tiramos do ar centenas de milhares de trechos de desinformação relacionados à …

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Mask-Integrated Hoodies – G95's Biohoodie Boasts Built-In Filtration Technology (GALLERY)

(TrendHunter.com) For many people, wearing a protective face mask is not just important but essential to their well-being and G95’s Biohoodie is reimagining a comfortable wardrobe staple with built-in…

Upcycled Umbrella Bags – Plasticity Turns Discarded Umbrellas Into New Vinyl Bags (GALLERY)

(TrendHunter.com) As useful as vinyl umbrellas are for offering protection from the rain, they tend to be inexpensive and easily broken, meaning that they quickly become useless—but a new brand called Plasticity is…

Solar-Powered Virus Protection Bubbles – The 'Bubble Shield' Concept Was Developed by Designlibero

(TrendHunter.com) In response to COVID-19, Libero Rutilo and Ekaterina Shchetina of Designlibero came up with a conceptual design that would enable wearers of the ‘Bubble Shield’ to stay safe while out…

20 Sustainable Earth Day Products – From Conservation-Themed Figurines to Eco-Friendly Toy Lines (TOPLIST)

(TrendHunter.com) These sustainable Earth Day products range from conservation-themed figurines to eco-friendly toy collections.

In celebration of Earth Day 2020 on April 22nd, consumers are looking to reduce their…

20 Eco-Friendly Initiatives – From Zero-Waste CPG Packaging to Charitable Fashion Auctions (TOPLIST)

(TrendHunter.com) Eco-friendly initiatives are an important constituent of today’s economy and sustainability is a pillar for many organizations and businesses. These planet-minded measures do not only extend…

20 Sustainable Footwear Innovations – From Apple Leather Shoes to Recycled Space Age Sneakers (TOPLIST)

(TrendHunter.com) These sustainable footwear examples range from apple leather shoes to recycled space age sneakers.

In addition to taking part in annual Earth Day celebrations, more consumers are re-prioritizing…

Innovate Through Chaos, Crisis & Recession – Chaos Lessons from Jeremy Gutsche's Create The Future (VIDEO)

(TrendHunter.com) Crisis and chaos are different stages, and what you will learn in this innovation keynote video is that chaos creates predictable opportunity.  In short, chaos shuffles the deck and switches…

This Earth Week, Danone’s ‘Two Good’ Yogurt Brand Aims to End Food Waste

Plenty of brands have released new spots and put their weight behind environmental causes to commemorate the 50th Earth Day. And with a focus on Earth Week, Danone’s low-sugar Greek yogurt brand, Two Good, has set its sights on reducing food waste by asking people to #MakeFoodGoFurther. The food problem in America is a perplexing…

Publicis Groupe Names First Global CMO ‘at This Time of Profound Change’

Publicis Groupe has introduced a new role to help clients find new ways to grow and ensure that they’re recovery ready. Publicis Groupe has promoted Justin Billingsley to serve as its first global chief marketing officer. In the role, Billingsley will be tasked with bringing together Publicis Groupe digital business transformation offerings across creative, media,…

3 Reasons Google’s New Shopping Listings Are Really About Amazon

When Google announced it is adding organic listings to its Shopping site and other properties, the platform said it wants to help retailers connect with consumers regardless of advertising spend. President of commerce Bill Ready painted it as a win-win-win in a blog post: The new results give retailers exposure to hundreds of millions of…

Há oito anos sem inéditas, Rolling Stones lançam canção sobre a quarentena

Os Rolling Stones surpreenderam o mundo nesta quinta-feira (23) ao anunciar o lançamento de “Living in a Ghost Town”, seu primeiro trabalho original inédito em oito anos. Criada para dar algum alento aos fãs durante a paralisação da turnê “No Filter”, a canção é também sintonizada com os tempos ao tratar indiretamente do tema do …

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Zoom atinge 300 milhões de usuários

No último dia 21/04, o Zoom bateu um recorde de 300 milhões de usuários utilizando a plataforma de videoconferência. O número representa um aumento de 100 milhões de novos usuários em relação ao mês de março. Até dezembro de 2019, o app tinha apenas 10 milhões de usuários. Foi justamente a pandemia mundial do novo …

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Adlands podcast ep 5: Marc Lewis, SCA Dean on launching an online creative school

Budweiser revisita icônico comercial “Whassup?” para incentivar contato com os amigos

Para lembrar as pessoas de entrarem em contato com seus amigos e familiares durante o período de quarentena, a Budweiser revisitou seu icônico anúncio “Whassup?”, lançado originalmente em 1999. Usando o elenco original e com os áudios regravados para garantir diálogos sobre o atual contexto de isolamento social, o vídeo leva o espectador a acreditar …

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Google Mandates All Advertisers to Prove Their Identities

Google is requiring all advertisers across its platforms to verify their identities in an effort to boost transparency and curb malicious advertising. In 2018, Google introduced a verification program for political advertisers. Now that program has extended to all advertisers as the search giant is seeing an influx of bad ads seeking to capitalize on…

It Could Take 3 Years for Delta to Reach ‘Sustainable Recovery’

It could take three years for Delta Air Lines to return to where it was financially before Covid-19, according to CEO Ed Bastian. In the airline’s Q1 earnings call Wednesday, Bastian said that given “the combined effects of the pandemic and the associated financial impact on the global economy, we believe it could be up…

Adweek’s Super Bowl Bot Wins Shorty Award for Best Use of AI

Watch your backs, agency creatives. Adweek’s Super Bowl Bot, an AI trained to pitch Big Game ad concepts, has just been honored as the year’s best use of artificial intelligence by the 2020 Shorty Awards. In taking the category’s top honor over three other finalists, Adweek’s project even beat last year’s Cannes Innovation Grand Prix…