As with all industries, the spread of Covid-19 has put strains on all facets of the media industry, including marketing, advertising and editorial teams. As part of an ongoing project, Adweek has solicited stories of those who have been furloughed, laid off or otherwise affected by the pandemic. If you’ve been affected, please consider submitting…
No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.
AT&T is about to have its first new CEO in 13 years. Randall Stephenson, the company’s chairman and CEO, will retire as CEO effective July 1, and will serve as executive chairman of the board of directors through next January. John Stankey will succeed him as CEO beginning July 1, and will join AT&T’s board…
We’re wrapping up the fifth week of our new daily livestream, Adweek Together, with a special crossover episode featuring another of our video series, I’m With the Brand. That series, hosted by Ian Wishingrad, founder of creative agency Big Eyed Wish, spotlights entrepreneurs who tell us how they built their brand. But today, we’re turning…
PayPal will waive all of the fees normally associated with its in-application cash-a-check feature for recipients of government stimulus paper checks, enabling users to access those funds within minutes without having to leave their homes. The payments platform said earlier this month that users who don’t already have a PayPal Cash Card could apply for…
Many companies allow a new CEO to take a few weeks to ease into the job. William Flynn hasn’t had that luxury. The veteran transportation executive, who’d most recently run charter operation Atlas Air Worldwide, was tapped to be Amtrak’s new chief on March 2–just as it was becoming clear that the coronavirus was going…
Disinfectant makers are reminding consumers not to inject their products, following comments by President Donald Trump suggesting that doing so could treat the coronavirus. Medical experts quickly contradicted this assertion, citing potentially fatal results and no benefit against Covid-19. In a White House news conference Thursday evening, Trump discussed potential new treatments for Covid-19. After…
Com o mercado de videoconferências bombando na pandemia a ponto do Zoom chegar a 300 milhões de usuários, todas as grandes companhias de tecnologia agilizam para entrar de cabeça no meio e fatiar um pedaço do lucro pra si. E depois do Google atualizar o Meet, a Microsoft focar atenções no Teams e até o …
O post Até o Telegram vai entrar no ramo das videoconferências apareceu primeiro em B9.
O primeiro show realizado por Travis Scott no “Fortnite” bateu um recorde com mais de 12 milhões jogadores simultâneos acompanhando o evento. No total, foram 12,3 milhões de jogadores durante a apresentação. De acordo com a Epic Games, desenvolvedora do jogo, o número alcançado pelo projeto “Astronomical” é maior que o recorde de jogadores simultâneos …
O post Show de Travis Scott no “Fortnite” foi visto por mais de 12 milhões de jogadores simultâneos apareceu primeiro em B9.
The longtime telecommunications executive, who led the company’s move into the entertainment industry, will take the top job July 1.
As a go-to resource for parents in Atlanta, Children’s delivers an empathetic message for local families and the community at large — reminding people that Children’s is here to help parents through both the clinical and emotional aspects of COVID-19. Whether you’re a new parent spending extra moments with little ones or a parent with older kids stealing extra moments while they’re back home from college, this is a time to celebrate family.
To bring the spot to life, the team partnered with renowned photographer Kate T. Parker, who photographs real families interacting in real moments, as well as local production partners StoreFront Music, Acoustech and Hero Post. Meanwhile, the media team also got creative by pursuing donated media opportunities, widening the reach of this important message.
The dream of every penny is to be used on a trip. And with Casablanca Turismo’s Black Friday, you live incredible experiences while spending even less.
The contentious relationship between journalists and publicists is not new. Neither are the myriad articles and tweets that criticize the PR industry. But the global pandemic has fueled a new wave of journalist frustrations about the way publicists do their jobs. Admittedly, many of these criticisms are valid. Publicists: Get the journalist’s name right, do…
Twitter saw over 4 million tweets about the 2020 National Football League Draft over a 24-hour period. The activity didn’t come as a surprise: With live games on hold due to the coronavirus pandemic, this is the closest thing to sports action that fans have had in weeks. The most-tweeted-about players during the first round…
Over the past few weeks, the marketing community have rallied around the importance of empathy, optimism and humanity. We’ve discussed how important it is to not lose sight of these, despite the blocking and tackling we’re all facing at this moment. So, on the CMO Moves podcast and during recent community discussions, we asked four…
Did you know that the Facebook Gaming application will suggest video games for you to follow? If you want to see and follow the games Facebook has suggested, our guide will show you how this works. Note: These screenshots were captured in the Facebook Gaming app on Android. Step 1: On the Facebook Gaming home…
As widespread quarantines propel online grocery shopping for both delivery and pickup, we’re seeing a different motivation take over. Before Covid-19 disrupted our world, online was about control over time; what I want when I want. Now it’s about control over environment; what I need without leaving the safety of my own home. In other…
The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let’s say you make tequila in the highlands of Jalisco. In this […]
The post Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle) appeared first on Adpulp.
Como forma de celebrar o amor entre mães e filhos, a Arezzo criou o “Manifesto Dia das Mães Arezzo 2020”, campanha que traz um compilado de vídeos mostrando como está a relação entre mães e filhos durante o isolamento social. A Arezzo convidou diferentes mulheres e clientes para construírem a campanha juntas, enviando em vídeos …
O post Arezzo celebra Dia das Mães mostrando relações durante quarentena apareceu primeiro em B9.
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