RCLUB: Joy of Driving

Driving represents an escape—and a possible gateway to deeper connection—in a new spot for Toronto-based luxury auto share service RCLUB.

The two-minute spot from Toronto-based Smaller Agency, and directed by Sean McBride of Someplace Nice, showcases the throaty roar, acceleration and handling of a high-performance car but also adds an element of humanity. It features a father taking a young car-obsessed boy saddened by the apparent loss of his mother to a mostly empty parking lot, where he lets him use a remote control to “drive” a high-powered Ferrari.

The spot ends with an unexpected surprise, accompanied by the super “The joy of driving should be shared.” It is followed by the descriptor “Performance cars for use. No matter how you choose to use them.”

Furphy: Legend

Furphy’s first ever campaign via Thinkerbell celebrates the silver tongued and the golden booted. It’s an age old tale of trial and triumph. The new Unbelievable platform gives a cheeky wink to the brand’s namesake, honouring the timeless Australian tradition of telling tall tales over an ice cold beer.

Rockstar Games: COVID-19 Can Kill

Rockstar Games Outdoor Ad - COVID-19 Can Kill

A lot of people didn’t take the covid-19 emergency as seriously as it is, and keep going out as nothing happened. This social cause ad speaks to gamers and uses the language they know the most: the gaming one. It treats Covid-19 as a real weapon and invites people to stay home, in order to protect themselves and the others.

Downy: Clothes to save the world

Downy Print Ad - Clothes to save the world
Downy Print Ad - Clothes to save the world
Downy Print Ad - Clothes to save the world

People who have changed the world, have not needed much clothing. That is why you can change the world (taking care of it) using Downy so that the clothes last longer in your closet and not the environment

Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market. The company, which will announce a new name in the coming months, is coming together during the coronavirus pandemic that has put a strain on the global economy and caused ad budgets to shrink. Following the…

Cadbury: Twins

Don’t Expect Many Brands to Embrace April Fools’ Day in 2020

Is anybody in the mood to get punk’d right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools’ Day pranks. “Many of you typically have big plans,” wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the…

Gerety Awards: deadline extension & update on coronavirus (Covid-19)

RCLUB emphasizes the emotional aspect of high-performance driving in Joy of Driving

Doner : "When the Motor Stops." (2020)

Facebook Updates Aim to Help Video Creators Streamline Process, Boost Discovery

Facebook revealed several updates aimed at making it easier for creators to upload and manage videos on their pages, as well as to drive discovery of those videos. An update released Tuesday for pages globally contains changes to its playlists feature, as well as a new option, series, enabling creators to better organize their videos…

British Gas – Here to solve (2020) :60 (UK)

Here’s How Brands Are Celebrating Trans Day of Visibility

Lately, it seems like there’s nothing but bad news and stressful coronavirus updates. That makes a holiday celebrating pride, survival and visibility extra welcome–and Trans Day of Visibility (TDOV) is the perfect way to end an otherwise awful March. Today, brands like Instagram and VSCO (among others) are showing their support for the transgender and…

US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis

People expect the global socioeconomic and political challenges posed by the coronavirus crisis, as well as the existential threats of widespread illness and unprecedented isolation, to be tackled by brands, not just the government. A recent survey of 1,000 people in 12 countries, including the United States, U.K. and China, on brand trust and the…

Em “Future Nostalgia”, Dua Lipa repagina tudo o que já conhecemos do pop – e é perfeito

É inegável o sucesso que Dua Lipa atingiu já com o seu primeiro trabalho, álbum lançado em 2017 e que leva apenas o seu nome. Rapidamente, “New Rules” se tornou o hino de uma geração de mulheres que lidam com “boys lixo”, um hit tão viral quanto qualquer meme contemporâneo. Posteriormente, a cantora ainda usou …

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Adland's Podcast ep 3: Ian David, founder of FEARLESS on the future