Enterprise offering Workplace From Facebook continues to adapt its platform to aid clients who are dealing with the effects of the coronavirus pandemic. Vice president and head of Workplace Karandeep Anand said in a blog post, “With many countries currently experiencing at least some form of lockdown, businesses are waist-deep in uncharted waters. Companies large…
Gen Z recently surpassed the baby boomers as the largest cohort of consumers, so it makes sense that marketers have been scrambling to understand the group. Just as the picture was getting clearer, Covid-19 has thrown a wrench into things, completely disrupting all of our lives, Gen Z included. Amplify Solutions, a youth marketing firm…
HBO’s experiential tactic to build buzz for its comedy series Insecure has always been a promotional block party. The network hosted a small gathering in Brooklyn to celebrate the series premiere in 2016 and grew the event into Insecure Fest, a 2,500-person festival in Los Angeles for Season 3 in 2018. HBO was slated to…
The world we know looks different, so it follows that the way we visualize our new realities must also shift. There’s an incredible opportunity for creative contributors to capture the elements of life today on behalf of businesses and brands around the globe, big and small. Even though it may feel like everything has been…
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling the plug on leagues both amateur and professional–in some instances right before their seasons were set to kick off. But that isn’t stopping the National Football League, now considered a…
Did you know that the Facebook Gaming application allows you to browse groups related to video games, which you can then request to join? Our guide will show you how this works. Note: These screenshots were captured in the Facebook Gaming app on Android. Step 1: On the Facebook Gaming home screen, tap your profile…
Midol has been through a lot of brand iterations since it was founded in 1911. At first, it didn’t have anything to do with periods. It was marketed simply as a safer alternative to popular pain relievers of the day (narcotics) and then briefly as a cure to hiccups. Midol was first marketed as a…
We’ve covered how so many of the big agencies have had to recalibrate their businesses amid the coronavirus pandemic. But many small and independent agencies have always had to adapt and streamline to remain stable. Covid-19 is so daunting, however, that they are having to discover new ways to find balance in these turbulent times….
Dreamworks Animation co-founder Jeffrey Katzenberg and former Hewlett Packard Enterprises CEO Meg Whitman envisioned their streaming app Quibi as a mobile-only service, where users could watch short-form programming in either portrait or landscape orientation on handheld devices while commuting to work or waiting in line at a coffee shop. Now that the Covid-19 crisis has…
Todos os anos, a Time Magazine lança uma edição especial da revista chamada “Time 100”, que traz uma lista com as 100 pessoas mais influentes do ano. Dessa vez, a publicação mudou o formato de sua edição anual para lançar um conteúdo especial sobre a atual pandemia de coronavírus. Na nova edição “Finding Hope”, a …
O post Capa da edição especial da Time busca esperança durante a pandemia apareceu primeiro em B9.
O Google hoje é sinônimo de pesquisa na internet, mas nem toda busca feito pelo usuário no site gera resultados 100% úteis a ele. É por isso que a companhia anunciou nesta quinta (23) a adição de uma nova ferramenta ao buscador que busca ajudar o público a encontrar os links ideias àquilo que procuram …
O post Google agora avisa quando resultados de busca não forem bons o suficiente apareceu primeiro em B9.
In mid-March, marketers were faced with a sudden new reality: Content, across every vertical and topic, had a through-line of Covid-19. This required a rapid response to an unprecedented issue. The first step many advertisers took was to avoid Covid-19 content by asking legacy brand safety partners to block keywords like “corona” and “Covid-19” when…
According to the National Hot Dog and Sausage Council, we Americans eat somewhere around 20 billion hot dogs a year, which works out to 70 dogs for each of us. That’s good news for Oscar Mayer, which makes the best-selling wieners in the United States. Or, at least, it would normally be good news. Summer…
There have already been business casualties of the coronavirus pandemic, and, as it drags on, there will be many more. Among them will be people’s favorite cafes, takeouts, clothes stores and bars which, up until lockdown, had been a hub for communities but which could soon find they are unable to generate enough cash to…
Over our 40-year history, Adweek has always championed innovative storytelling. We’ve celebrated amazing stories facilitated by brands and advertisers, such as Microsoft creating an adaptive game controller for people with disabilities, and the Cannes Lions Grand Prix-winning campaign showing how video games bring people together regardless of their differences. But even with well-covered stories like…
On Wednesday, Adweek hosted the first episode of its new series Adweek Presents: The Way Forward, a virtual event hosted by Adweek’s Lisa Granatstein, editor, svp programming. In this series, brand leaders share insights on how they are addressing everything from leadership amid adversity to realigning customer experiences to supply chain challenges and opportunities. This…
O Facebook anunciou na última quarta (22) que vai começar a disponibilizar ao usuário a origem de publicações de páginas da plataforma e do Instagram a fim de permitir que o público tenha acesso a mais informações “sobre a confiabilidade e autenticidade do conteúdo mostrado em seus feeds”. Além da transparência, a mudança acontece para …
O post Facebook vai mostrar a usuário origem dos posts de páginas da linha do tempo apareceu primeiro em B9.
The great movie palaces of Los Angeles have withstood much upheaval over the decades. Now closed because of the coronavirus, they await their fate in silence.
Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples’ curiosity in discovering the face of a future child, but surprise them with a pet for adoption.
To inspire families to use energy more sustainably, Powershop – Australia’s greenest power company – has launched a kids book with a difference. The interactive story responds to energy consumption via smart meter data. The more sustainable a household’s energy usage is, the better the story becomes.
Concieved and developed by whiteGREY, the book asks kids and parents to help a character called Goldie (a climate vulnerable Green and Golden Bell Frog) prepare for her Pond Party. By helping Goldie invite her friends, catch party food, decorate, and make party music, they learn about the impact of climate on species and ecosystems, and receive valuable tips on home energy usage.
When they return to the story the next day, the book uses their household’s smart meter data to determine whether or not they have been more sustainable with their energy usage. If they’ve improved, so too does the book’s scenes and outcome. If not, the book becomes a bit less fun.
In a time when social isolation is leading to more power usage at home, it’s hoped that the book can serve as an engaging tool to help shape more sustainable household energy behaviours – a crucial goal for Powershop on its ongoing mission to make our energy consumption ‘Power you can be proud of’ (the brand platform launched by whiteGREY in 2019). It can be accessed at pondparty.powershop.com.au, and while the full experience of an energy connected story is for Powershop customers, any Australian family interested in learning more can still access the book.
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