Qualitá: Adoption Test
Posted in: UncategorizedOnline
Qualitá
Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples’ curiosity in discovering the face of a future child, but surprise them with a pet for adoption.
Advertising Agency:BETC, São Paulo, Brazil
Ceo:Erh Ray
Executive Creative Director:Andrea Siqueira
Creative Directors:Romolo Megda, Laura Azevedo
Copywriter:Bruno Ramalho
Art Director:Felipe Pires
Brand & Business:Monica Moraes, Raquel Hipolito, Debora Vieira, Maria Silvia Freire
Technology:Jeferson Rodrigues, Rodrigo Dalonso, Francisco Lima
Production:Anna Luiza Ferraz, Andrea Carmassi
Photographer:Genga Estúdio
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