On a seemingly endless wall of video options for thousands of viewers in dozens of languages, people do makeup, dodge buses and cook dinner. But mostly, they just sit and talk to the camera. In others, it’s business as usual for Twitch.tv’s flourishing Just Chatting category. Twitch started as a home for video games, and…
Connected TV ad spending is still a drop in the bucket compared with what marketers spend on traditional television, but the number is growing rapidly, increasing 38% to a projected $6.94 billion this year, according a new eMarketer forecast. That connected TV (CTV) ad spend will top $10 billion by 2021 and reach $14 billion…
The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who’s who of Big Tech that includes Amazon, Apple and Google. That isn’t necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players such as online commerce company Alibaba, search engine Baidu and consumer…
It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand gets a chatbot experience right–by making it easy to use, helpful and fun–it has the…
A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry. News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs’ share of the e-cigarette market fell to 64% as of Oct. 5, compared to over 72% of dollar…
Breaking through the clutter in New York is no easy task. Despite the challenges of navigating New York’s subway system and much-needed infrastructure upgrades, the design vocabulary and signage directing riders continue to endure. Massimo Vignelli’s visual map has been a subject of typography and design enthusiasts for years. And it is as timeless today…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. John Legend Gives Us A Peek Into Chrissy Teigen’s…
(TrendHunter.com) These November 2019 autos include notable examples like AI concept cars and athlete-optimized electric vehicles.
When it comes to the month’s technologically advanced examples,…
(TrendHunter.com) These November 2019 multimedia trends include music streaming TV integration and condensed news shows.
When it comes to notable entertainment, examples like Amazon Music streaming service are made…
(TrendHunter.com) The November 2019 luxury trends elevate consumer experience through a plethora of different ways. Many high-end brands curate customized products and services in order to appeal to its consumers….
(TrendHunter.com) The November 2019 world trends cover a plethora of new ideas from all over the world, highlighting unique concepts, travel experiences, and much more. One of the standout ideas that was covered this…
(TrendHunter.com) The November 2019 design round-up calls consumer attention to some elegant solutions, some experimental ventures, and some tech-focused convenience.
Fashion designer Ying Gao, for example, brings…
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]
The post Why Are Chief Marketing Officers (and Their Bosses) Bummed Out? appeared first on Adpulp.
As media organizations ramp up their coverage of the 2020 presidential race, McClatchy is tapping its network of local journalists to create a special, subscription-based news source. The new compilation of coverage, Impact 2020, kicks off Tuesday, Nov. 5. As part of the project, McClatchy will offer a free, daily political newsletter and is bringing…
PALM SPRINGS, Calif. — Chrissy Teigen launched her new food and recipe website CravingsByChrissyTeigen.com Monday. The site promptly crashed due to the sheer weight of fans logging on to check it out. This all happened as the model, host, and mom was here along with her husband, John Legend, her kids, her mother and her…
The rise of the seemingly innocuous app is forcing Americans to consider a world influenced by a Chinese-backed social media network.
PALM SPRINGS, Calif. — Chrissy Teigen is full of good ideas. She has so many, in fact, that her husband, musician John Legend, keeps tabs on all of them. “I keep a ‘Chrissy ideas’ folder on my phone and laptop just to document all the random creative thoughts that come from Chrissy’s beautiful mind,” Legend…
Matt Marcus has left R/GA Chicago to join Leo Burnett North America as chief experience officer, a new role at the agency. He’s reporting to Liz Taylor, who left FCB Chicago earlier this year to serve as chief creative officer at Leo Burnett Worldwide. Marcus will partner with the chief creative officers across Leo Burnett’s…
PALM SPRINGS, Calif.–Mike Benson, the Amazon Studios’ erstwhile head of marketing whose creative drive and dynamic leadership helped create some of the most colorful experiential marketing of the past year, has been named Adweek’s Grand Brand Genius for 2019. Benson accepted the honor Monday night at Brandweek, the magazine’s annual colloquium that draws the marketing…
Tim Castree has left his role as CEO, North America, for WPP’s GroupM after less than a year, GroupM announced internally today. “We thank Tim for his contributions and wish him the very best,” a GroupM spokesperson said in a statement. Christian Juhl, who succeeded Kelly Clark as global CEO of GroupM at the beginning…
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