A Virus Walks into a Bar. Or how art and science can infect each other


John Walter, A Virus Walks into a Bar, 2018. Part of the exhibition John Walter: CAPSID at HOME in Manchester


John Walter, Hung Drawn and Circumcised. Part of the exhibition John Walter: CAPSID at HOME in Manchester

Over the course of a 3 year Wellcome funding, Walter has embedded himself inside the Towers Lab at University College London. The research center, headed by Prof Greg Towers, studies the molecular details of host virus interactions, focusing particularly on HIV-1, the cause of AIDS, and its relationship with the innate immune system.

The artist attended lab meetings, took note of the scientific jargon, asked awkward questions and learnt more about the research done at the lab. At the heart of his collaboration with the scientists is a study of the HIV capsid. The CAPSID is a protein shell that surrounds the virus (including HIV) and enables its transmission. CAPSID is a rather sneaky bastard. It protects the virus’s DNA from being seen and acts as an invisibility cloak.


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

John Walter, A Virus Walks Into A Bar (trailer), 2018. Part of the exhibition John Walter: CAPSID at HOME in Manchester

You can see the deftness of the virus in action in A Virus Walks into a Bar. The short film (a new HOME Artist Film commission) uses the bar motif of British soap operas to depict how the HIV virus infects human cells.

The bar is the immune system. It is guarded by bouncers who refuse to let the virus in when he turns up in his big yellow zorb ball. They know he means trouble. Other customers are not so cautious. The new guy looks so harmless and chummy they let him buy them beers. Once inside, our CAPSID character fends off more resistance from other customers (who play the role of proteins and cytoplasm) and slowly makes his way to the counter where the barmaid is standing (she personifies the nucleus of the human cell.) From there all hell breaks loose….

John Walter‘s talent in expressing complex scientific ideas in an engaging and eccentric way is on show this Winter at HOME in Manchester.

John Walter: CAPSID mixes animation, paintings, textile craft, humour, pop culture and more to investigate the complexities of virology and the spread of deadly infection but also scientific language and protocols.

The result of his research is informative without ever being didactic nor illustrative. It is relentlessly bombastic, witty, seductive. And yet, it remains anchored in rigorous science.

I was lucky enough to attend the guided tour of the show with John Walter and structural virologist Professor Greg Towers. Anyone doubting the benefits of a close art and science relationship should have seen these two explaining the exhibition. Walter spent most of his time detailing the scientific bits while Towers was busy describing his own take on the artistic merits of the works. I don’t think the role reversal had been planned but it demonstrated how much two worlds that are academically and culturally presented as separate can gain from closer connections and exchanges.

Towers described how the artist’s sometimes surprising questions have led his team to question their own lines of investigation and open up new ones. Beyond the lab, the artist also discussed with undergraduate students, got involved in the lab’s science outreach programs and challenged scientific minds to think more reflexively about their own research.

The challenging process went two ways though as Walter used scientific imagery, codes and jargon as a source material to innovate and expand his own artistic practice.


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

Just like the virus contaminates the healthy cell, the world of science contaminated the world of art and vice versa. This contagion is further reflected in the whole exhibition space where prints cover the floor, stickers are glued on the windows to allow passers-by to get a sense and a curiosity for what is inside the gallery, wallpaper seems to interact with paintings and videos, etc. Immersed in this overwhelming assault on the senses, the visitor is led to question his or her own role in the exhibition.


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

Walter’s inventive ability to find new ways of expressing how viruses behave is truly impressive. For example, he experimented with patterned metal screens to signify the “uncoating” moment when the CAPSID releases viral acid into its host. He also produced 5 metres wide paintings in which Jamiroquai, the AGIP logo, the La Vache Qui Rit cow and other iconic characters of pop/corporate culture evoke the co-factors (particles that facilitate the capsid’s access to the nuclear pore.) There’s so much to discover in the exhibition…


John Walter, Innate Sensing Mechanism (detail), CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, Innate Sensing Mechanism, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

I was particularly fascinated by the series of Innate Sensing Mechanism paintings.

Garish objects such as plush toys and silicon foreskin (that’s when i learnt that there’s a market for circumcised men want their foreskin back) are glued on the compositions using pink adhesive foam. They stand for the defense mechanism by which a cell can detect foreign genetic material and kill it. Walter used a silicon gun to make sure that the invasive materials could not be rejected. The strength of these paintings (and of the other works in the exhibition) is that they stand on their own two feet, you don’t need to be aware of the scientific background to enjoy these mesmerizingly outlandish collages.

John Walter: CAPSID is playful, absurd, smart, poetical and often very moving. More importantly, it reminded me of the need to constantly refresh and stimulate public conversation around HIV. AIDS is still very much a crisis in some areas of the world. According to a research by UNAIDS, 37 million people are living with HIV, the highest number ever, yet a quarter do not know that they have the virus. Last year only, almost one million people died because of it.


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

And of course i need to go back to A Virus Walks Into A Bar and mention the onesies! The actors in the film are dressed in costumes hand-customised by the artist. There are 30 of them. Some directly echo Walter’s paintings. Others are covered in embroidery, patches, mini pompoms and buttons that seem to colonize and infect the garment. I loved how the silly onesies (no one will ever convince me they are not a bit silly) contrast with the white lab coats worn by scientists when they are interviewed on tv about their work.

More images from the exhibition:


John Walter, Cytoplasm. Part of the exhibition John Walter: CAPSID at HOME in Manchester


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter


John Walter, CAPSID at HOME in Manchester. Installation photo by Lee Baxter

If you’re curious about the exhibition, i’d highly recommend this audio tour of the show with the artist.

John Walter: CAPSID is at HOME in Manchester until Sunday 6 Jan 2019.

Source

Discovery CEO expects softer ad revenue due to ratings issues at its flagship channel


Discovery CEO David Zaslav expects U.S. ad revenue for the end of the year to come in below its previous guidance due to some weakness at its flagship channel.

Speaking at the 46th annual UBS Global Media and Communications Conference in New York on Monday morning, Zaslav said domestic ad revenue would come below the 3 to 5 percent increase the company previously predicted. Ratings at Discovery Channel have been lackluster in part due to production issues on “Fast N’ Loud,” which pushed the return of the show into early next year.

Zaslav is optimistic on the potential of skinny bundles and said the economics there are actually better for the company. As more people shift to these paired-down packages, Zaslav said that Discovery is poised to see an increase in viewership, and as a result, higher advertising revenue.

Continue reading at AdAge.com

Cox Media Group: Senior Account Executive

competitive:

Cox Media Group:
DescriptionGamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their mos
New York, New York

YouTube: Here’s How to Delete a Stories Post

YouTube recently expanded the availability of its YouTube Stories feature, which allows creators to share photos and videos to their channels that will be available to view within the YouTube mobile application for seven days. So far, the feature is only available to eligible creators with more than 10,000 subscribers. Our guide will show you…

The Merging of Retail and Entertainment Will Transform Both Industries

Ecommerce was once hailed as the future of retail, but at present, online retailers face growing amounts of competition due to low barriers of entry and high expectations for on-demand shopping. They are continually challenged with redefining their competitive advantage, which often means lowering prices, offering free shipping or exploring niche product markets. That is…

Squarespace’s Brand Refresh Was Inspired by the Energy, Movement and Grit of New York City

Squarespace is entering a new era. Today, the brand announced an updated logo, a new custom typeface and an eye towards movement in its design and marketing moving forward. The refresh, which was a little over six months in the making, began rolling out of the brand’s website over the weekend and will also roll…

Brands That Aren’t Experimenting With Voice Devices Will Miss Out on Early Adopter Benefits

If you watched the Super Bowl in 2016, you might recall the Amazon commercial depicting a party hosted by Alec Baldwin, who wowed guests by ordering a then-obscure cylinder-shaped object to help him create a festive ambiance. “Alexa, turn on the music,” he commanded. With that, voice emerged as an exciting new user interface, rife…

DuckDuckGo Is Shedding Its Black Sheep Status Thanks to Its Dedication to Privacy

DuckDuckGo, the “internet privacy company” that distinguishes itself among internet companies by not tracking users, is seeing significant growth in traffic thanks to increased consumer concern about privacy. The privacy-focused search engine, which says it empowers users to take control of their personal information online, ranks 13th on Comscore’s list of the 20 most popular…

Nike is Ad Age's Marketer of the Year for 2018


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Marketer

A-List 2018

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GRAMMY Awards: Let’s Hear It

For the 61st Annual GRAMMY Awards, which will take place Feb. 10, the Recording Academy and creative agency TBWAChiatDay have put together a new campaign that speaks to the all-encompassing power of music. The campaign focuses on music at a DNA level, with the depiction of a music sound-wave, and celebrates the broader community of music fans, and the ability of music to bring us all together in a powerful and shared human experience.

With the new slogan “Let’s Hear It,” launching Dec. 2nd, the campaign appeals to the music fan who is more than just a casual listener. This isn’t for the background music crowd. Instead, “Let’s Hear It” is for the ones who live and breathe music, whether that be as a creator or fan.

Throughout the campaign, fans will notice the captivating sound-wave design that will translate to social posts, such as static and video carousels on Facebook and Instagram. Various artists seem to break out of the wave, speaking to the idea of the live music listening experience and music’s ability to transcend the recording, reaching people on a human level.

Earlier this year, the Recording Academy launched the first Academy-focused brand campaign in its 60 year history, “We Are Music”. Highlighting the community of music creators who bring music to life, “We Are Music” focuses on the Academy’s support of this diverse mix of professional songwriters, instrumentalists, engineers, producers and performers, and their driving passion for their craft. The campaign for the 61st Annual GRAMMY Awards expands on this by bringing everyone together, including music fans, for a shared celebration of music and performance.

Watch Jon Stewart interview Stephen Colbert on a special flipped edition of 'The Late Show'


Tuesday night’s edition of CBS’s “The Late Show” opened with a jarring sight: host Stephen Colbert addressed viewers not from behind his desk, but from one of the guest chairs. The reason for the switch, he explained, was that he’s still actually away for the Thanksgiving holiday break, and so he and his staff decided in advance to put together a special pre-recorded “flipped interview” edition of the show in which guests took over his host’s seat and Colbert sat in the interviewee hot seat.

Throughout the hour, Neil deGrasse Tyson, Jake Tapper, Kerry Washington and Charlamagne tha God all quizzed Colbert, but arguably the best “get” was the interviewer who opened the show: Colbert’s old Comedy Central “Daily Show” boss, Jon Stewart. Watch the segments above and below for, among other things, Colbert’s answer to Stewart’s question about finding his footing at “The Late Show”and for Colbert’s flipping-of-the-flip with a question to Stewart about having given up his “Daily Show” perch before the dawn of the Trump Era.

Continue reading at AdAge.com

Discovery CEO expects softer ad revenue due to rating issues at it flagship channel


Discovery CEO David Zaslav expects U.S. ad revenue for the end of the year to come in below its previous guidance due to some weakness at its flagship channel.

Speaking at the 46th annual UBS Global Media and Communications Conference in New York on Monday morning, Zaslav said domestic ad revenue would come below the 3 to 5 percent increase the company previously predicted. Ratings at Discovery Channel have been lackluster in part due to production issues on “Fast N’ Loud,” which pushed the return of the show into early next year.

Zaslav is optimistic on the potential of skinny bundles and said the economics there are actually better for the company. As more people shift to these paired-down packages, Zaslav said that Discovery is poised to see an increase in viewership, and as a result, higher advertising revenue.

Continue reading at AdAge.com

90 Gifts for Wine Connoisseurs – From DIY Prosecco Popsicles to Double-Walled Wine Bottles (TOPLIST)

(TrendHunter.com) This inclusive list of gifts for wine connoisseurs has the potential to give you plenty of present inspiration — from more accessible, budget-friendly options like Rosia’s boxed Chilean rosé…

In Nat Geo’s Stunning Ad, a Syrian Refugee Revisits Her Journey and Charts a Path to the Stars

Nujeen Mustafa dreams of becoming an astronaut. Now, that’s a tough goal for anyone to accomplish under the best of circumstances, let alone a Syrian refugee whose cerebral palsy keeps her in a wheelchair. Still, we wouldn’t be a bit surprised if the 19-year-old star of National Geographic’s new promotional film makes it to the…

Santa with vision problems / Le père noël voit double?

THE ORIGINAL?
Joué Club (Toy Stores) – 2017
Watch the TV Commercial (You Tube)
Source : La Réclame
Agency : Very Good Choice (France)
LESS ORIGINAL
Générale d’Optique (optical stores) – 2018
Watch the TV Commercial (You Tube)
Source : Ad Forum
Agency : La Chose, Paris (France)

Making the 'CASE' for marketing


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Pointing Fingers Also Disappoint

Pointing Fingers Also Disappoint

Campaign created by the agency Novo Engenho to alert men about the risks and prevention of prostate cancer.

Jared Jewelers Dares You To Be Devoted

In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this […]

The post Jared Jewelers Dares You To Be Devoted appeared first on Adpulp.

Star director Ian Pons Jewell moves to Academy

Director has shot ads for Three, Nike, Argos and Audi.

John Lewis pumps out Elton John in product spots for Apple, Google, Nespresso and Lego

Ten-second ads feature tracks including Crocodile Rock and I’m Still Standing.