Dec
03
Phillip Schofield, Rio Ferdinand and Christine Lampard share Christmas stories in BT campaign
Posted in: UncategorizedSeries of 20-second spots highlights the role BT products play in Christmas Day.
Dec
03
Samsung overtakes P&G as world's largest advertiser
Posted in: Uncategorized
There’s a new world order among the Ad Age World’s Largest Advertisers as Samsung Electronics Co. takes the top spot from Procter & Gamble Co.
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018, little changed from the previous year.
Direct correlation or not, Samsung increased spending as it worked to get past the highly publicized 2016 recall of its Galaxy Note 7 phone following issues of exploding batteries.
Dec
03
Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Tribune Media Co. reportedly has a buyer. Nexstar Media Group, which owns over 170 TV stations, has agreed to purchase Tribune Media, which has more than 40 local stations, Reuters reports, citing unnamed sources. The deal is worth $4.1 billion, would create the largest local U.S. TV station operator, and could be officially announced today, Reuters says. These have been tumultuous times for Tribune Media; Sinclair Broadcast Group tried to buy it, but things got messy and the deal fell apart. By the way, if you’re confused: Tribune Media is separate from Tribune Publishing, the newspaper publisher formerly known by the inelegant name of Tronc, which also has been weighing bids from potential buyers. Yes, these are head-spinning, complicated times for media companies.
Dec
03
Pediatric Brain Tumor Foundation: Imaginary Friend Society – Finding Out You Have Cancer
Posted in: Uncategorized
Dec
03
Refuge's reversible Christmas poems reveal shocking reality of domestic violence
Posted in: UncategorizedAds are not as they first appear in campaign by McCann Bristol.
Dec
03
Before the Dust Settles on a Major Ad-Fraud Investigation, Others Are Underway
Posted in: UncategorizedAs the ad-tech world continues to soul-search after the indictments and arrests of several foreign nationals related to a massive ad-fraud scheme, another firm says it’s investigating a similar case involving another 30 fake ad networks. The ad-tech cybersecurity firm Devcon says it’s spent the past two months investigating a similar case involving at least…
Dec
03
Dove: Dove Nourishing Secrets
Posted in: UncategorizedPrint
Dove
Advertising Agency:Ogilvy, Athens, Greece
Executive Creative Director:Panos Sambrakos
Creative Director:Dimitris Savvakos
Art Director:Christos Golfis
Associate Creative Director:Panagiotis Papamatthaiou
Illustrator:Christos Golfis
Account Director:Mirella Moisi, Nikolas Memos
Business Unit Director:Marianna Gkitsaki
Dec
03
Banco Santa Fe: Pre-Approved Loans
Posted in: Uncategorized
Film
Banco Santa Fe
Advertising Agency:Dhélet Y&R, Buenos Aires, Argentina
Production Company:LaDoble
Chief Creative Officer:Martín Nino Goldberg
Copywriter:Nicolás Montanaro
Art Director:Micaela Vergez
Producer:Marecelo Fontao, Agustin Miranda
Account Executive:Luz Illescas
Directors:Tati Charriere, Juan Cordoni
Executive Producer:José Arnal
Cinematographer:Manuel Bascoy
Editor:Micaela Vergez
Dec
03
Down Syndrome Awareness: The S Word
Posted in: Uncategorized
Film
Down Syndrome Awareness
Advertising Agency:FCB, Toronto, Canada
Production Company:Elias Campbell
Casting:Jigsaw Casting, Sasha Lutz
Editing House:Rooster Post Production
Transfer Facility:The Vanity
Online Facility:Fort York
Music House:Grayson Matthews
Chief Creative Officers:Nancy Crimi-Lamanna, Jeff Hilts
Copywriter:Marty Hoefkes
Art Director:Michael Morelli
Ceo:Tyler Turnbull
Vp:Tracy Little, Ricky Jacobs
Managing Directors:Tracy Little, Ricky Jacobs
Group Account Director:Ravi Singh
Account Executive:Olivia Selbie
Director Of Integrated Production:Stef Fabich
Broadcast Producer:Christine Michalejko
Planner:Shelley Brown
Strategic Planner:Eryn LeMesurier
Strategist:Shelagh Hartford
UX Lead:Kristy Pleckaitis
Media Planner:Zac Matheson
Director:Elias Campbell, Scott Drucker
Director Of Photography:Scott Drucker, Stephen Mcloughlin
Executive Producer:Melissa Kahn
Editor:Chris Parkins
Assistant Editor:Joey Whitelaw
Colourist:Andrew Exworth
Flame Artist:Ernie Mordak
Assistant Flame Artist:Melissa Vasiliev
Producer:Armen Bunag
Public Relations:Shannon Stephaniuk
Chair:Laura LaChance
Board of Directors:Laura LaChance, Ed Casagrande, Ben Tarr, Stewart Moffatt
ViceChair:Ed Casagrande
Member:Ben Tarr, Stewart Moffatt
National Executive Director:Kirk Crowther
Communications Manager:Kaitlyn Pecson
Resource Coordinator:Carlee Reardon
Dec
03
Zombie economics: market failure and the agency talent crisis
Posted in: UncategorizedWe all know the market is failing. And I think I know how to fix it.
Dec
03
Marriott potentially exposed to first big GDPR fine after Starwood data breach
Posted in: UncategorizedBreach dates back to before Marriott bought Starwood group in 2016.
Dec
03
Pampers recruits Paloma Faith for return of 'Thank you midwife' campaign
Posted in: UncategorizedSinger records Silent Night for second year of nappy brand’s campaign.
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