Dec
19
Cook County Hospital: The Tiniest Listing
Posted in: Uncategorized
Dec
19
Publishers, here's how to get users to subscribe to your content
Posted in: Uncategorized
As digital media companies, publications and streaming services increasingly look toward subscription, successfully transitioning existing audiences to paid users can be an intimidatingand an often commercially ill-fatedundertaking.
I would know. CollegeHumor has experienced great and not-so-great outcomes with pay walls.
In 2016, we launched “Bad Internet,” one of the first scripted shows on YouTube’s Premium subscription service. We sprung it on our fans, shoved a trailer in their feeds and simply asked them to pay. We overestimated ourselves: Even though the show was beloved behind the pay wall, it converted new subscribers poorly.
Dec
19
Road Safety Authority: Consequences Cardboard
Posted in: UncategorizedPrint
Road Safety Authority
Poster promoting ‘Consequences’, the Irish Road Safety Authority’s drink driving VR experience.
Consequences. A drink driving VR experience.
Advertising Agency:BBDO, Dublin, Ireland
Creative Director:Dylan Cotter
Art Director:Clayton Homer
Copywriter:Dillon Elliott
Photographer:James Carr
Model Maker:Andrew Clancy
Retoucher:Kevin Brooks
Digital Producer:Barry O’sullivan
Accounts Team:Ken Kerr, Dave Power
Dec
19
Tele2: Flying House
Posted in: UncategorizedMedia
Tele2
Advertising Agency:Adell Taivas Ogilvy, Lithuania
Production Company:Nonsense, Wide Wings
Creative Directors:Dominykas Zilenas, Tomas Karpavicius
Art Director:Saida Sniegan?
Copywriter:Kazimiera Petkevi?i?t?
Project Manager:Gint? Ramanauskait?
Executive Producer:Augustas Katilius
Producer:Migla Butkut?
Director:Vytautas Chelbinskas, Raimondas Kavaliauskas
Producers:Skaist? Matijoši?t?, Indr? Arlinskait?
Dec
19
Wendy's: webeefin?
Posted in: Uncategorized
Online
Wendy’s
Advertising Agency:VML, USA
Production Company:Six Course
Marketing Company:Six Course
CoCreator:Six Course
Global Chief Creative Officer:Debbi Vandeven
Executive Director:Jen McDonald
Client Engagement:Jen McDonald, Zach Mendenhall, Erica Hudson
Group Planning Director:Bret Smith
Executive Creative Director:Chris Corley, Aaron Evanson
Group Creative Director:Pat Piper, Allison Pierce
Creative Director:Jordon Gray, Archie Davis
Associate Copywriter:Ant Tull
Senior Art Director:Monika Hoang
Campaign Program Manager:Annie Gerker, Laura Picicci
Account Director:Zach Mendenhall
Associate Account Manager:John New
Associate Director:Christina Miller, Matt Keck
Connections & Social Strategy:Christina Miller
Conversation Design:Matt Keck
Senior Copywriter:Dorado Quick
Senior Director:Jimmy Bennett
Media:Jimmy Bennett
Vice President:Ryan Kefer, Marissa Kandel
Digital Strategy Director:Ryan Kefer
Senior Vice President:Melissa Golden
Art Director:Mike Reese
Supervisor:Erica Hudson
Media Strategist:Marissa Kandel
Analyst:Jeremy Cline
Strategy & Insights:Jeremy Cline
Dec
19
Let’s Spill Some JWTea This Holiday Season
Posted in: Uncategorized
This year at JWT Canada, we decided to create a stir with our Agency Holiday Card in the form of a drinkable trend report. In 2018, we noticed the phrase “spilling the tea” being used more frequently to describe when someone gives you the lowdown on the hottest gossip or trends. So we decided to wrap-up the year by warming our clients up with our take on the year’s most important trends and what they mean for our industry. Trends we explored included: the power of Sonic Branding, 3D Art and its influence on social media, the redefining of motherhood, online retailers investing in bricks and mortar, the refresh of the royal family, the new masculine ideal, the legalization of cannabis, and the celebration of diversity and representation. With these 8 hot trends and 8 corresponding flavors to choose from, every JWTea recipient can now raise a cup to a bright and knowledgeable 2019.
Dec
19
Not Just Khashoggi: Reprisal Killings of Journalists Surged This Year
Posted in: UncategorizedAt least 53 journalists were killed worldwide in 2018, most of them targeted because of their work, the Committee to Protect Journalists said on Wednesday.
Dec
19
Reebok Is Seeking a New Global Creative Agency of Record
Posted in: UncategorizedReebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as…
Dec
19
Wendy's: webeefin?
Posted in: Uncategorized
Online
Wendy’s
Advertising Agency:VML, USA
Production Company:Six Course
Marketing Company:Six Course
CoCreator:Six Course
Global Chief Creative Officer:Debbi Vandeven
Executive Director:Jen McDonald
Client Engagement:Jen McDonald, Zach Mendenhall, Erica Hudson
Group Planning Director:Bret Smith
Executive Creative Director:Chris Corley, Aaron Evanson
Group Creative Director:Pat Piper, Allison Pierce
Creative Director:Jordon Gray, Archie Davis
Associate Copywriter:Ant Tull
Senior Art Director:Monika Hoang
Campaign Program Manager:Annie Gerker, Laura Picicci
Account Director:Zach Mendenhall
Associate Account Manager:John New
Associate Director:Christina Miller, Matt Keck
Connections & Social Strategy:Christina Miller
Conversation Design:Matt Keck
Senior Copywriter:Dorado Quick
Senior Director:Jimmy Bennett
Media:Jimmy Bennett
Vice President:Ryan Kefer, Marissa Kandel
Digital Strategy Director:Ryan Kefer
Senior Vice President:Melissa Golden
Art Director:Mike Reese
Supervisor:Erica Hudson
Media Strategist:Marissa Kandel
Analyst:Jeremy Cline
Strategy & Insights:Jeremy Cline
Dec
19
World Animal Protection: You Are What You Eat
Posted in: Uncategorized
Film
World Animal Protection
The horrifying conditions in factory farms are being propped up by antibiotic overuse, contributing to the rise of superbugs. Superbugs in the food chain can cause food poisoning, blood poisoning, urinary tract infections and in some cases, even death.
Production Company:Posh Gecko
Director:Lewis Cater
Producer:James Norbury
Art Director:Jess Morgan, Jam Studio
DoP:Davey Gilder
Head Of Creative:Ross Hill, Posh Gecko
Writers:Lewis Cater, Chris Rigby
Colourist:Alex Gregory, The Mill
Dec
19
Oreo: Oreo People
Posted in: Uncategorized
Film
Oreo
OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that’s crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today’s fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.
Advertising Agency:The Martin Agency, Richmond, USA
Creative Directors:Karen Costello, David Muhlenfeld
Associate Creative Director:Henrique Santiago
Coproduction:1stAvenue Machine, Tronco, Live Action, 1stAvenue Machine, New York
Animation:Tronco, Buenos Aires
Executive Producers:Lisanne McDonald, 1stAve, Rocio Furmento, Tronco
Directors:Morgan Harary, Live Action, Henry + Sebastian, Animation
DoP:Manuel Bullrich
Line Producer:Nancy Marks, 1stAve, Pablo Anzoategui, Tronco
Additional Animation:Hue & Cry
Managing Director:Steve Humble
Executive Producer:Brett Alexander
Content Producer:Bethany Novak
Junior Content Producer:Arielle Blais
Business Affairs Supervisor:Alice Isne
Senior Financial Affairs Manager:Kelly Clow
Group Account Director:Britta Dougherty
Account Director:Gillian Merrill
Account Supervisors:Liz Valentine, Faith Vernick
Project Manager:Tatiana Mazzarriol
Editorial Company:Running With Scissors, Richmond
Editor:Danny Reidy
Assistant Editor:Jay Purrington
Editorial Producer:DeeDee Ray
Dec
19
Creativity All-Stars and HQ Trivia's co-founder and CEO has died: Monday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline for the Ad Age A-List Awards is tomorrow at 5 p.m. EST. (Creativity Awards have until Jan. 8).
What people are talking about today
Colin Kroll, the co-founder of the HQ Trivia quiz app and the Vine short video platform, was found dead in New York this weekend, news reports say. Kroll, HQ Trivia’s CEO, was 34. Bloomberg News reports that police found drugs on the premises and are awaiting a medical examiner’s report on what caused his death. There was no HQ Trivia game Sunday night; instead host Scott Rogowsky made brief remarks in Kroll’s memory. “Colin, or C.K. as we called him, was a true visionary who changed the game twice, first with Vine and then with this very app,” Rogowsky said. Because Kroll was an animal lover who often brought his dog to work, the app says it will donate the night’s $25,000 cash prize to the Humane Society.
Dec
19
Zenith wins Arby's media
Posted in: UncategorizedArby’s and Sonic Drive-In have been part of the same company for less than two weeks. Now they’re working with the same media agencyPublicis Groupe’s Zenith, which has won the Arby’s business from Interpublic’s Initiative.
Inspire Brands, which owns Arby’s and Buffalo Wild Wings, bought Sonic in December. Sonic has worked with Zenith for years. Zenith will begin working on the Arby’s national account as of of Jan. 1. Initiative, which held the Arby’s account for more than 15 years, retains the brand’s local media account. The Arby’s national account shift represents the second time this month that a client has moved media from Interpublic to Publicis Groupe: Last week, Fiat Chrysler Automobiles shifted its media business from UM to Starcom.
However, an IPG Mediabrands spokesman said Initiative it did not participate in the Arby’s review. “As Arby’s is now part of Inspire Brands joining other restaurant brands like Buffalo Wild Wings, we declined to pitch due to conflicts with other Initiative clients,” he stated in an email. Initiative handles Applebees, which competes with Buffalo Wild Wings.
Dec
19
Let’s Spill Some JWTea This Holiday Season
Posted in: Uncategorized
This year at JWT Canada, we decided to create a stir with our Agency Holiday Card in the form of a drinkable trend report. In 2018, we noticed the phrase “spilling the tea” being used more frequently to describe when someone gives you the lowdown on the hottest gossip or trends. So we decided to wrap-up the year by warming our clients up with our take on the year’s most important trends and what they mean for our industry. Trends we explored included: the power of Sonic Branding, 3D Art and its influence on social media, the redefining of motherhood, online retailers investing in bricks and mortar, the refresh of the royal family, the new masculine ideal, the legalization of cannabis, and the celebration of diversity and representation. With these 8 hot trends and 8 corresponding flavors to choose from, every JWTea recipient can now raise a cup to a bright and knowledgeable 2019.
Dec
19
Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants
Posted in: UncategorizedBy Tuesday, 11 companies had pulled their ads in response to the host’s on-air comment that immigration “makes our own country poorer and dirtier.”
Dec
19
Top 100 Lifestyle Trends for 2019 – From Collapsible Bottles to Tiny Portable Universal Chargers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2019 lifestyle trends celebrate daily activities in a plethora of different and innovative ways. The expansive range of concepts covers multiple industries. This features inclusive ads,…
Dec
19
Reebok Is Seeking a New Global Creative Agency of Record
Posted in: UncategorizedReebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as…
Dec
19
Dentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital Evolution Group
Posted in: UncategorizedDentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help strengthen Dentsu Aegis’ growth strategy in the U.S. Financial terms of the deal were not disclosed. “The synergies between DEG’s and Isobar capabilities,…
Dec
19
Com investimento de R$ 61 bilhões, Audi promete carros autônomos até 2021
Posted in: Uncategorized
De todas as marcas de carros de luxo, a Audi é a que tem mais investido em projetos que usam tecnologia semi-autônoma em seus carros. No entanto, agora a montadora alemã passa a mirar na construção de carros totalmente autônomos, que devem ser colocados no mercado até 2021. Propriedade do Grupo Volkswagen, a empresa se …
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