Dec
03
BBH strategy chief Alison Hoad steps down
Posted in: UncategorizedHoad has worked at the agency since 2017.
Dec
03
Move Over, Vegas Golden Knights: Here Come the Buffalo Sabres
Posted in: UncategorizedThe Buffalo Sabres joined the Vegas Golden Knights in heating up the social ice among National Hockey League teams in November. Social marketing firm Unmetric reported that the Sabres were tops in the league in Facebook and Instagram growth for the month, as well as Facebook engagement, while the Golden Knights led Twitter growth and…
Dec
03
Naruhodo #161 – Visitar museus pode curar doenças?
Posted in: Uncategorized
Um ouvinte brasileiro que mora no Canadá nos contou que os médicos de Montreal estão prescrevendo visitas a museus para curar doenças. Mas existe alguma prova científica em relação a isso? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (36min 26s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS …
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Dec
03
Pouco Pixel 144 – Telecatch Royale
Posted in: Uncategorized
Porque hoje em dia tudo tem que ser battle royale! Adriano Brandão e Danilo Silvestre encerram a temporada 2018 do Pouco Pixel julgando a batalha épica entre todos os games vencedores do Telecatch do podcast. E não é uma batalha épica qualquer – é uma batalha épica royale, em que os 35 participantes são eliminados, CUARAG por CUARAG, para no final apenas um sobreviver. Que jogo é …
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Dec
03
Canal Epic Rap Battles of History voltará à ativa depois de dois anos de hiato
Posted in: Uncategorized
Foi há quase dois anos que o Epic Rap Battles of History, um dos canais mais bem estabelecidos do YouTube, anunciou que estava “dando um tempo” em sua produção. Duas vezes indicado ao Emmy, a série de clipes que era basicamente uma sequência de batalhas de rap entre figuras célebres da História e da cultura …
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Dec
03
Netflix pode ter vazado sem querer a data de lançamento da 5° temporada de “Black Mirror”
Posted in: Uncategorized
Parece que a Netflix cometeu uma gafe e vazou a data de lançamento da quinta temporada de “Black Mirror” – ou não, já que esta jogada de marketing do “vazei sem querer” já está um tanto manjada no mercado. O fato é que tem rolado pela internet o print de um tweet que a plataforma de streaming …
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Dec
03
Comercial de Natal da Sainsbury’s gera polêmica em cima de criança vestida de plugue de tomada
Posted in: Uncategorized
A época natalina segue disputada a tapa pelas mais diferentes redes de lojas de departamento e supermercados, que buscam ganhar a atenção do consumidor para que comprem em suas unidades (e, por consequência, impulsionem suas vendas neste fim de ano) à partir de uma verdadeira disputa de quem faz o melhor comercial da temporada. Só …
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Dec
03
C&A abre vagas de emprego exclusivas para travestis e transexuais
Posted in: Uncategorized
Em parceria com a ONG Transempregos, a C&A abriu mil vagas exclusivas para travestis e transexuais. A intenção da empresa é proporcionar um espaço no mercado de trabalho para esses profissionais que muitas vezes sofrem preconceito durante a disputa por um emprego. As vagas anunciadas são para trabalhos temporários agora no fim de ano, em mais de …
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Dec
03
Nike is AdAge Marketer of the Year
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Depending on who you asked, Nike was either a crusader for social justice or an unpatriotic agitator.
Dec
03
Snickers: Wrong World Finals
Posted in: Uncategorized
BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.
On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry.
The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry.
Dec
03
Guinness opens 'experimental' taproom for Londoners
Posted in: UncategorizedMonth-long pop-up features workshops and tastings.
Dec
03
Iceland's 'Rang-tan' delivers 65m views, sales and consideration lift
Posted in: UncategorizedCampaign has lifted sales of mince pies and helped elevate the retailer to the highest consideration score among supermarkets.
Dec
03
The X Factor finale attracts 7.5 million viewers
Posted in: UncategorizedAudience up by 500,000 compared to last year’s finale.
Dec
03
Hyundai Is Back for the Super Bowl, Marking Its 11th Appearance in 12 Years
Posted in: UncategorizedHyundai will return to Super Bowl LIII, its fourth year in a row advertising in the NFL’s championship game and the brand’s 11th appearance in the past 12 years. Innocean, Hyundai’s agency of record, is in the process of developing the campaign which includes a 60-second spot in the first quarter, a 30-second pregame ad…
Dec
03
Nexstar Media Group Will Buy Tribune Media for $4.1 Billion
Posted in: UncategorizedNexstar Media Group announced this morning that it will acquire Tribune Media for around $4.1 billion, in a deal that will make Nexstar the country’s largest local TV station operator. Nexstar valued the overall deal at $6.4 billion, including the assumption of Tribune Media’s outstanding debt. The Irving, Texas-based Nexstar owns, operates or provides services…
Dec
03
Hyundai is back in the Super Bowl as the third auto brand to confirm ad buy
Posted in: Uncategorized
Hyundai is coming back to the Super Bowl with a 60-second ad that will run in the first quarter of the game on Feb. 3. Agency-of-record Innocean Worldwide will handle the spot.
The automaker did not release any creative details. However, the ad’s first-quarter placement suggests a different strategy than what Hyundai pursued the past two years when it attempted to film its ads in real-time during the game.
For its 2018 ad Hyundai promoted its nonprofit group, Hyundai Hope on Wheels, which distributes a small portion of proceeds from every Hyundai vehicle purchased to institutions fighting childhood cancer. The original plan was to film pre-selected Hyundai owners walking into the stadium on game day. But due to security and concerns and logistical issues, Hyundai had to change plans at the last minute and use footage of fans captured during the week leading up to the game.
Dec
03
David Golding and James Murphy exit Adam & Eve/DDB to start new agency
Posted in: UncategorizedThe pair are looking for a creative partner, with a view to open shop in early 2020.
Dec
03
The class ceiling must be shattered
Posted in: UncategorizedThe Advertising Diversity Taskforce research underlines why social mobility is vital for better representation in the industry.
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