Hasta La Creative!

Kia will extend its Super Bowl ad streak to 10 years. A spokesman for the auto brand confirmed Kia’s return. The ad will be handled by U.S. agency-of-record David & Goliath, but the automaker declined to confirm other details.

Kia has a history of using celebrities in its Super Bowl ads. Its 2018 spot featured Aerosmith frontman Steven Tyler kicking a Kia Stinger in reverse, setting off a trip back in time that leaves him rediscovering his youth. Kia took a humorous approach in 2017 with a spot starring Melissa McCarthy that won USA Today’s Ad Meter. The brand used Christopher Walken in 2016 and Pierce Brosnan in 2015.

Kia is the second automaker to confirm an ad in the Feb. 3 game broadcast by CBS. Mercedes-Benz, which is based in Atlanta, where the Super Bowl will be played, is also running a spot. Other brands that have confirmed ads include Anhsueser-Busch InBev, Colgate, Avocados from Mexico and WeatherTech.

Continue reading at AdAge.com

I hear it all the time: Media pitches these days, many believe, are the opposite of fun. Actually, I hear a lot of colorful language when it comes to this process, but I’ll spare your delicate eyeballs.

ID Comms and the 4A’s took a look at the process in the U.S. and did some qualitative and quantitative research with media agency leaders to find the pain points of media pitches in a bid to make them better. ID Comms is a media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services. It recently opened up shop in New York.

The research, released this week, indicates that U.S. advertisers aren’t getting the best responses from potential media agency partners for a litany of reasons, ranging from lack of transparency about the selection process to not specifically defining what they are looking for. The most important factor media agency executives consider in prioritizing pitches and determining how much time and money they invest is the clarity on an advertiser’s pitch process, from evaluation criteria to the ultimate decisionmakers, the report says.

Continue reading at AdAge.com

I hear it all the time: Media pitches these days, many believe, are the opposite of fun. Actually, I hear a lot of colorful language when it comes to this process, but I’ll spare your delicate eyeballs.

ID Comms and the 4A’s took a look at the process in the U.S. and did some qualitative and quantitative research with media agency leaders to find the pain points of media pitches in a bid to make them better. ID Comms is a media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services. It recently opened up shop in New York.

The research, released this week, indicates that U.S. advertisers aren’t getting the best responses from potential media agency partners for a litany of reasons, ranging from lack of transparency about the selection process to not specifically defining what they are looking for. The most important factor media agency executives consider in prioritizing pitches and determining how much time and money they invest is the clarity on an advertiser’s pitch process, from evaluation criteria to the ultimate decisionmakers, the report says.

Continue reading at AdAge.com

Is the filmmaker Volkswagen’s secret weapon to future campaign triumph?

Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on…

Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET Dec. 6, followed by the two-hour event, and it can be accessed by logged-in and logged-out users. The livestream will also feature…

The holidays wouldn’t be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa’s naughty list. Just the idea of receiving little more than coal and judgment on the most magical day of the year was enough to get most of us to…