Hasta La Creative!

Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the next month, which will include a feature that enables users to drag and drop metrics such as age, gender and placement and customize the…

Campanha #MinhaÚltimaMúsica pedia ao público para compartilhar qual seria a sua última música pedida antes de morrer

O post Campanha da Jovem Pan contra homofobia causa polêmica por abordagem controversa apareceu primeiro em B9.

In the advertising business, we love to talk about the “brand promise.” In theory, every brand has one. Take RAM Trucks. RAM is devoted to hard work and performance in every aspect of life — family, neighbors, community, and career. Let’s see if these values come screaming through in the new commercial for the 2019 […]

The post The All New RAM 1500—Built To Serve Texans And Other Hard-Working Americans appeared first on Adpulp.

YouTube will soon debut a revamped music-streaming service to challenge Apple Music and Spotify Technology SA. And the Google division is willing to spend heavily to tell the world about it — including getting hip-hop star Cardi B to help.

For the service, the video arm of Alphabet Inc.’s Google is readying its largest marketing effort ever, a bid to win new, paying consumers and generate revenue beyond digital advertising. That promotional push is also driven by a need to revive a YouTube brand that’s been tarnished by a series of public controversies over inappropriate videos.

Next Tuesday, the company will unveil YouTube Music, a two-tiered subscription service charging consumers for ad-free music and video, including YouTube’s original programming. Landing with the service is an enormous ad blitz.

Continue reading at AdAge.com

Fourteen top agency executives and creatives have signed on to judge Ad Age’s Small Agency Awards. Now in its ninth year, the event is a conference and awards program that recognizes independent shops with under 150 employees that are do great work, kill it in new business, foster an excellent culture and thrive financially.

In addition to top agency honors that are judged by Ad Age editors, the contest also awards creative work in categories including: Campaign of the Year, Integrated; Campaign of the Year, Digital; Campaign of the Year, Pro Bono; and Campaign of the Year, Business-to-Business. Those last awards will be judged by an outside jury that’s a virtual who’s who of stars from agencies big and small.

This year’s jurors are:

Continue reading at AdAge.com

Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.”

The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to “own your truth,” says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.

This is the first time the publisher’s marketing team is executing an experiential marketing campaign.

Continue reading at AdAge.com

The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of paintings (more of which you can see on his Twitter account). The software took more than two weeks to paint the portraits, which were featured…

Trolli and Periscope’s marketing ploy is the gift that keeps on giving.

A questão da leitura é de fato importante nos dias de hoje, muito porque nem todos podem se dar ao luxo de dedicar um período semanal aos livros e a média de publicações lidas no ano em alguns países não chegue a 5. Já se questionar o porquê disto acontecer pode levar a algumas situações …

O post Nova campanha quer que você reflita sobre a quantidade de tempo que fica online apareceu primeiro em B9.

If you haven’t heard, the Air Force sent out this gem of a tweet from its official Twitter account earlier today: “The Taliban Forces in Farah city #Afghanistan would much rather have heard #Yanny or #Laurel than the deafening #BRRT they got courtesy of our #AR10.”

That’s an unusual tweet from the Air Force’s Twitter handle. Today, for example, the military branch has more than a dozen tweets about next year’s budget much more common.

The now deleted tweet, pictured above, featured an image of the Fairchild Republic A-10 Thunderbolt, or just “Warthog” in military speak, and linked to an Air Force Times story with recent video footage of the ol’ hog bombing Taliban targets in Afghanistan.

Continue reading at AdAge.com