May
14
To Sway Trump on Trade, Businesses Turn to Cable TV
Posted in: UncategorizedThe National Retail Federation is planning an advertising blitz on “Fox & Friends” to persuade Mr. Trump to back away from his tariffs plan.
May
14
Celebrate the risk-takers in marketing
Posted in: UncategorizedAs adland feels the aftershocks from Sorrellquake, brand marketers can help secure the foundations.
May
14
Long live the king: reflections on Sorrell's reign
Posted in: UncategorizedSorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP’s shareholders over his pay.
May
14
Welcome to the post-Sorrell era
Posted in: UncategorizedWPP’s interim leadership team insists there will be no wholesale break-up of the group.
May
14
Find out who's made it into the Power 100 2018
Posted in: UncategorizedWelcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene and beyond.
May
14
Why prioritising mental wellbeing is a matter of urgency for adland
Posted in: UncategorizedAs Mental Health Awareness Week kicks off adland must face up to some uncomfortable questions about employee wellbeing.
May
14
Does Hollywood Need a PG-15 Rating?
Posted in: UncategorizedA new study suggests that parents think 13 years old is too young to see intense gun violence in movies, which has been rising for some time.
May
14
4 Ways Marketers Can Avoid Wasting Their Data’s Potential
Posted in: UncategorizedIt may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company. Gomes…
May
14
There’s Power in Consumer Data. Is Your Brand in Control?
Posted in: UncategorizedCustomer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for “all significant functions of the enterprise, including product development, customer value analysis and pricing.” It’s impossible to achieve the critical goals the market now demands–empathy, fluid conversation across touch points, personalization–without nimble, proficient…
May
14
Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It
Posted in: UncategorizedThanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer’s dream, but how that information is used has real consequences for consumers from whom it is collected. There is the annoying:…
May
14
17 Media Agency Execs Guiding the Industry During Turbulent Times
Posted in: UncategorizedAs the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold leadership and creative thinking in media is critical for any marketer looking to reach the right customer with the right message in…
May
14
For Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Posted in: UncategorizedBroadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this year, several media companies will be focusing on less, not more, as they tout recently announced efforts to declutter their prime-time…
May
14
Infographic: The Importance of Using Data Effectively and Creatively
Posted in: UncategorizedMarketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized–and that’s where an effective data strategy comes in. According to stats compiled by Accenture Research, the…
May
14
Want to Really Understand Your Customer Data? Try Hiring a Scientist
Posted in: UncategorizedAnyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it’s Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list. Fader isn’t a world-class baller. He’s a marketing professor at the University of Pennsylvania’s Wharton School of Business who invented a way…
May
14
A TV Season Full of Lessons
Posted in: UncategorizedSome first-year shows surprised in the 2017-18 season, while broadcast networks proved they could still pull big audiences for events like the “60 Minutes” interview with Stormy Daniels.
May
14
Why Traditional TV Is in Trouble
Posted in: UncategorizedDropping ratings, especially among young people, and more viewing options mean broadcast TV is in a precarious position as it pitches itself to advertisers.
May
14
Reality TV Kingpin Mike Darnell Wants One More Hit
Posted in: UncategorizedBut it’s not as easy as it used to be. “The viewer is desensitized,” Mr. Darnell says. “It’s much, much, much harder to get people’s attention.”
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