Hasta La Creative!

These days, it’s not enough to be a publisher that just produces content–you also need a way to turn clicks into cash. It’s a lesson that Gawker Media (now known as Gizmodo Media Group) learned in 2012 when it first started a daily deals digest, a stand-alone post that was eventually renamed Kinja Deals where…

(TrendHunter.com) The Michigan Wine Chair has been created by Matt Thompson of Thompson Woodworks as an unexpected piece of outdoor furniture that will provide sitters with a glass of their favorite libation….

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It’s a wrap. The 2018 TV upfronts presentations are over, and Ad Age’s Jeanine Poggi is out with her annual predictions on the hits and misses among the crop of new 2018-19 shows. (And let’s just say that “new” is a relative term, given all the reboots.) There will likely be surprises, as always. “Let’s get this over with: We blew it last year in predicting that ABC’s reboot of ‘Roseanne’ would flop,” Poggi writes. But at the upfronts a year ago, the show had plenty of skeptics.

Poggi says that CBS’ reboots of “Magnum P.I.” and “Murphy Brown” are among the possible hits, as is the updated “Charmed” on the CW, along with a tearjerker from ABC (“A Million Little Things”) and a drama from NBC (“The Village.”) She’s not so impressed with the prospects of a dramedy about an FBI agent code-named Whiskey Cavalier. As Poggi writes:

ABC’s “Whiskey Cavalier” is already marked for death thanks to Jimmy Kimmel “It took a while, but we finally came up with a title that’s worse than ‘Cougar Town,'” the late-night host quipped.

Continue reading at AdAge.com

Gin brand Hayman’s of London is turning its distillery into a gin-themed pop-up cinema.

In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink’s senior vice-president, Nick Manning warned at Media360.

The examination of unstructured data to gain insight into the nuances of people’s lives operates at the fringes of privacy safeguards, and it’s all too easy for brands to step over the line from what’s acceptable when targeting consumers to being downright creepy.

How should businesses even get started solving the gender pay gap? Now’s chief executive shares some advice.

competitive:

Creative Circle:
Position: Account CoordinatorLocation: ColumbusStatus: Full TimeEstimated Duration: Direct HireStarts: Ready to Interview Rate: $40,000-$45,000/YR …
Columbus, Ohio

As expected, the CBS Corp. board of directors has voted to declare a dividend that could effectively reduce how much control National Amusements Inc. (NAI) has over the media network. The board vote late today was unanimous, but it came without the participation of vice chairman Shari Redstone, or other NAI members. NAI, which is…

Nesta semana recebemos O Cara Mais Simples do Meteoro Brasil para mergulharmos nas profundidades de “Moby Dick” de Herman Melville. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon – Edição Cosac & Naify Amazon – Edição Landmark ======== COMENTADO NO EPISÓDIO Canal no Youtube – Meteoro Brasil ======== FALE CONOSCO . …

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