James Murphy: time for ad industry to 'barrel through' and make the best of Brexit

No matter how or when Brexit is finally resolved, the industry needs to “barrel through” and make it work, James Murphy, founder and group chief executive of Adam & Eve/DDB urged at Media360.

Nubank revive vídeo clássico “Como Nossos Pais” em sua primeira campanha da marca

Elis-Regina-Nuban-O-Novo-Sempre-Vem

Campanha “O Novo Sempre Vem” mostra que a canção ainda traz discussões atuais, mesmo depois de 40 anos

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Viagem em túnel de alta velocidade custará 1 dólar

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Elon Musk quer acabar com o trânsito de Los Angeles

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Lifeline Childline: Boxers Against Violence

Video of Boxers Against Violence Campaign for Lifeline Childline

National Geographic: Eagle VS Rabbit – Destination Wild

National Geographic Print Ad - Eagle VS Rabbit - Destination Wild

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

National Geographic: Giant Squid VS Sperm Whale – Destination Wild

National Geographic Print Ad - Giant Squid VS Sperm Whale - Destination Wild

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

National Geographic: Polar Bear VS Seal – Destination Wild

National Geographic Print Ad - Polar Bear VS Seal - Destination Wild

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

National Geographic: Snakes VS Rat & Bird – Destination Wild

National Geographic Print Ad - Snakes VS Rat & Bird - Destination Wild

Combining both predators and their prey into a single canvas using negative space to express the predatorial and vulnerable glory. The posters feature animals and visual tricks, such as the outline of an unsuspecting bunny rabbit between the legs of a bird of prey, and a giant squid using its tentacles to form part of the outline of a sperm whale.

Ocean Spray, after decades with Arnold, looks to expand agency roster


After more than 20 years of working with Arnold, Ocean Spray is looking to shake up its agency roster.

SelectResources International is running the review. Arnoldwhich Ocean Spray credited five years ago with keeping its cranberry grower-owner advertisements “fresh”is not believed to be defending the account.

“We are extremely proud of our 20-plus-year relationship with Arnold and all the work we have done together to build the Ocean Spray brand,” a spokeswoman wrote in an email to Ad Age. “As we work to expand our portfolio and cause disruption in the food and beverage space, we feel it is important for us to look at our business differently, both internally, as well as how we work with agency partners. We look forward to expanding our roster of agencies to help fuel the next chapter of the brand’s success.”

Continue reading at AdAge.com

Sharp Communications: Award-Winning PR Agency Seeking Stellar Public Relations Assistant Account Executive

Compensation based on experience:

Sharp Communications:
This entry level position will provide overall support to the account team, while learning the fundamentals of PR. Past PR experience a plus.
New York City, New York

Call for Submissions: Help Adweek Find Its Brand Genius Class of 2018

For nearly three decades, Adweek’s Brand Genius Awards have saluted the best and brightest minds in branding and marketing–but we need your help finding them. Do you work with a fearless marketer who bursts with ideas, breaks with convention and delivers measurable results? Then please introduce us. Nominating is easy. Using the fields below, tell…

The Company Behind Netflix’s ‘Rapture’ Brings Production House Decon Under Its Roof

Mass Appeal, a self-described urban culture-focused media and entertainment company, is fully integrating its production partner Decon under its brand. The combined entity will operate as a single media, content and production hub. Mass Appeal first partnered with Decon in 2013, with the production house agreeing to help the media company on projects to reach…

Female-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at Cannes

The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb. The group will focus on integrated and experiential campaigns, brand partnerships and proprietary platforms for clients, including Amazon Web Services,…

Now Arby’s Has a Font Too, and It’s Called ‘Saucy AF’

Just be glad it’s not made of meat. Arby’s has joined one of brand marketing’s hottest trends–custom font creation–and it’s Saucy AF. As in, it’s literally called Saucy AF. The brand announced the downloadable font this week via Twitter, urging fans, “Don’t just play with your food–write with it.” The typeface is created from all-caps…

Google Nishma Robb: Diversity panels? I'd ban the lot of them

The marketing and media industries should stop pigeonholing diversity as a topic separate from business and creativity, Google ads marketing director Nishma Robb said.

Reimagining advertising plc, from the rise of the 'cagencies' to non-negotiable trust and transparency: the Campaign newscast goes to Brighton for Media360

OMD’s UK chief Dan Clays and Google’s director of U.K. agency sales Matt Bush join Campaign’s Gideon Spanier and Claire Beale for the latest Campaign Newscast podcast from Media360.

Limited-Edition Adventurer Footwear – The Ultra Bloom Adventure Shoe Keeps You Supported and Comfy (GALLERY)

(TrendHunter.com) The Ultra Bloom Adventure Shoe has been created by Finisterre in collaboration with Vivobarefoot as an advanced piece of footwear that will provide an unparalleled level of comfort when enjoying…

Mindful Interior Design Exhibits – Radnor's Latest Installation Boasts an Elegant Neutral Interior (GALLERY)

(TrendHunter.com) Given Radnor’s mission statement to be “dedicated to high-quality materials and natural production processes,” it is no surprise that its installation at David Chipperfield…

Pilgrims Choice: Charlie's Dream

Video of Pilgrims Choice: Charlie’s Dream

SodaStream: Royal Wedding Bottles Edition

In celebration of the Royal couple’s dedication to the fight against single-use plastic bottles, SodaStream, the world’s largest sparkling water brand, has dressed up a set of limited edition bottles to be auctioned as a donation to the plastic-free charity – Surfers Against Sewage. As a driving force behind the removal of single-use plastic from the world, SodaStream is thrilled to shed light on this global hazard by donating all proceeds to Surfers Against Sewage, a charity chosen by the royal couple.

The set of miniature hats has been created using state-of-the-art 3D printing. Each of the five exclusive hat designs is inspired by an iconic look previously sported by female royals. The concept was imagined by the Israeli creative and innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.

The limited royal edition bottles will be auctioned on www.royalsodastream.com and bids will be open to royal fans worldwide.

Video of SodaStream Royal Wedding Bottles Edition