Hasta La Creative!

Kathy Zhang, a newsroom and product analytics manager at The Times, discusses how analytics tools help her better serve readers.

Marketers spent nearly $72 billion on U.S. TV advertising in 2017, the vast majority of it planned and purchased based on traditional linear TV ratings. But it’s no secret the ways in which Americans watch television have dramatically changed over the past decade. After decades of audience estimates based on a small samples of viewers,…

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of households that subscribe to OTT services as they do pay TV. Clearly, there’s strong appetite…

Olivia Browne, the managing director of Grey London, is leaving the agency without a job to go to.

Despite a recent organisational change that saw the marketing leadership divided between its food and clothing & home businesses, Marks & Spencer is still “one brand”, chief executive Steve Rowe has insisted.

Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week.

The Ad Council’s Lisa Sherman discusses social activism, impact, and a new breast cancer risk education campaign with Translation’s CEO Steve Stoute.

It’s heartening to see how many brands are focusing on purpose and making social activism central to their work. At Translation, you truly are cultural catalysts. What are some of the things you’ve done internally and externally that you’re most proud of?

Our team at Translation is focused on social activism, both as a core element of our culture and as a pillar of our work. As one example, in 2017, we partnered with Chance the Rapper and his team at SocialWorks to fuel their grassroots movement of changing the future of public schools. We facilitated a partnership with Google.org to match Chance’s $1 million donation to Chicago Public Schools to help offset a severe budget deficit as well as initiate modular programming that will promote computer science education in schools across the district for years to come.

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