Hasta La Creative!

Welcome to our special pop-up TV upfronts newsletter. All this week I’m nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we’ll bring you breaking news about the upfronts and some of the best (and worst) of TV’s dog-and-pony show. Get it in your inbox by signing up for the Media Buzz email newsletter right here.

Turner goes to town on Nielsen

“When you buy on TV, you only get a fraction of our audience,” Turner Ad Sales President Donna Speciale told the audience at Turner’s upfronts pitch Wednesday morning, Anthony Crupi reports. “When we transact on partial viewing, we all lose.”

Continue reading at AdAge.com

It was introduced in 2007 as a stop-gap measure, a compromise between media buyers and TV ad executives that was never meant to be in place for more than a year or two, and yet despite mounting dissatisfaction on both sides of the table, C3 ratings this spring will serve as the negotiating currency for the eleventh consecutive upfront bazaar.

[Insert sad trombone noise here.]

The benchmark against which some $20 billion in upfront commitments will be made in the coming weeks, C3 remains a woefully imprecise and inadequate metric. (Sloppy methodology aside, neither C3 nor its bulked-up sibling C7 account for fast-forwarding through commercials. In other words, the currency has never really measured what it’s always been purported to measure.) And while the first three days of Upfronts Week have been punctuated by a drumbeat of calls to junk the industry standard, perhaps no network sales exec has been more vocal about the need to move forward than Turner ad sales president Donna Speciale.

Continue reading at AdAge.com

Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that’s universal in nature could benefit both consumers and companies in the ever-evolving world of online payments. “The internet deserves its own currency,” Dorsey said today at the Consensus blockchain and cryptocurrency conference New…

We confess to getting sort of unreasonably excited upon hearing that Airbnb had launched a cereal. We imagined it would taste like adventure and daringand smell kind of like, um, maybe Glade covering up other smells that were hard to pick out? Eating it would give you the vaguely satisfying sensation that you were trespassingas if you were consuming someone else’s cereal but they were OK with it. And it would be smart cereal, tailor-made for the sharing economy. If you ever ran out, you’d just use the Airbnb app to find someone who would invite you over to eat a bowl of Airbnb Cereal at their breakfast table (for a nominal fee). And if anyone ran out of milk to douse their last few bites of Airbnb Cereal, they could use the app to come over to your place for a spash of your 2%. Or maybe cows would join the gig economy … or something.

Anyway.

No offense to graphic designers, who are probably super excited about this, but Airbnb Cereal is actually just a font. (Just like Netflix now has its own font.) Which means that the opportunity to totally disrupt the breakfast-cereal category remains. Paging Elon Musk! (Free idea: Shoot some Tesla Toasted Oats into space.)

Continue reading at AdAge.com