Hasta La Creative!

After the president suffered his first defeat on Capitol Hill, can the White House still make good on its legislative promises?

Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]

The post Arby’s: We Have The Meats appeared first on AdPulp.

(TrendHunter.com) These modern garage essentials range from assistive automobile kits to garage garden pods that allow homeowners to grow their own herbs and vegetables, even during cold winter weather. In addition…

Farhad and Mike discuss how YouTube’s issues with brands pulling ads because of racist content has caused a major headache for Google’s video arm.

(TrendHunter.com) Specially designed to take underwater photography and video, the ‘Gladius’ drone offers users a bevy of functionalities to make their aquatic photographic endeavors exceptional.

The &#…

In “The Crisis of the Middle-Class Constitution” Ganesh Sitaraman examines inequality not only as an economic problem but also as a threat to American democracy.

After a decade of visiting the city on tour, I finally got to experience it as a tourist.

Quem nunca se confundiu com falsos cognatos que atire a primeira pedra, né mesmo? Neste episódio, o nosso usual co-host Rodrigo Gonzalez ficou de cama e no seu lugar trouxemos Jean Prado, do Tecnoblog. E discutimos sobre as novidades do Google tanto no seu evento no Brasil quanto no campo do Android. Além disso, também […]

> LEIA MAIS: Tecnicalidade 034 – Não existe lanche grátis

Connected devices are treasure trove of intimate data and insights for marketers.

But what happens when every device is a data point? How do you determine signal from noise?

Here’s how to find the magic in the math in this second installment of The Connected Life.

Continue reading at AdAge.com

Kia is going all-in on its advertising lately.

After launching a new spot with LeBron James last week in “Rain” last week and promoting the 2017 Kia Cadenza via its “The Luxury Experts” stunt asking valets to identify the unmarked luxury car earlier this month, David&Goliath returns with another effort for the Cadenza.

“Impossible to Ignore” calls back to “The Luxury Experts” in its use of valets (albeit in a much different way) and stars Christina Hendricks, who will always be Mad Men‘s Joan Harris to us. In the spot, Hendricks walks out of a hotel to a line of valets with luxury cars waiting outside. Disappointed valets open their Audi, BMW and Lexus car doors, but Hendricks walks past them all. She has plans of her own.

Like “The Luxury Experts,” the spot is built around a simple concept. Unlike that spot, it gets to its point fairly quickly, as Hendricks drives away behind the wheel of her Cadenza as the voiceover delivers the line “Confidence never goes out of style.”

Regardless of how you feel about the execution, it’s hard to argue against the actress as the embodiment of the ad’s tagline.