Mar
28
Fame, Fortune and an Itch to Run for Office
Posted in: UncategorizedSome with wealth and renown are finding that insufficient and, like President Trump, are contemplating the political life.
Mar
28
No lineup do Lollapalooza 2017, a tecnologia deu show
Posted in: Uncategorized
Do ingresso cashless à transmissão 360º
> LEIA MAIS: No lineup do Lollapalooza 2017, a tecnologia deu show
Mar
27
LG: Perfect color on perfect black, 1
Posted in: Uncategorized
LG OLED TV with its self-lighting pixels, displays perfect color on perfect black. Colors so rich that every picture is lifelike with quality that’s unrivaled. What better occasion than Holi, the festival of colors; to celebrate and talk about a technology that brings colors to life.
Mar
27
LG: Perfect color on perfect black, 3
Posted in: Uncategorized
LG OLED TV with its self-lighting pixels, displays perfect color on perfect black. Colors so rich that every picture is lifelike with quality that’s unrivaled. What better occasion than Holi, the festival of colors; to celebrate and talk about a technology that brings colors to life.
Mar
27
LG: Perfect color on perfect black, 2
Posted in: Uncategorized
LG OLED TV with its self-lighting pixels, displays perfect color on perfect black. Colors so rich that every picture is lifelike with quality that’s unrivaled. What better occasion than Holi, the festival of colors; to celebrate and talk about a technology that brings colors to life.
Mar
27
Siltanen & Partners, Coldwell Bankers Find ‘Somebody to Love’
Posted in: UncategorizedSiltanen & Partners launched a new spot for Coldwell Bankers, celebrating the brand’s continued collaboration with Adopt-A-Pet.com, which began with “Home’s Best Friend” back in 2015.
For the third straight year, Coldwell Bankers is working with Adopt-A-Pet and, as in previous efforts, an adopted dog stars in “Somebody to Love.” That dog provides some much needed companionship to a young guy who appears to be living alone. It’s a good thing he walked past the pet store on pet adoption day!
The spot concludes by celebrating Coldwell Banker’s relationship with Adopt-A-Pet, stating that together they’ve found homes for more than 20,000 dogs, followed by the line, “Because everyone deserves a loving home.”
It’s a familiar story: guy rescues dog, or is it the other way around? But it’s one that’s easy to relate to and not a far leap for Coldwell Banker, as dog owners will say it’s not home without their canine companion. It also gains an added dimension from its use of a real rescue dog and the brand’s continued support of Adopt-A-Pet.com.
“When I think about the last three years, I’m struck by the outpouring of love we have seen through the Homes for Dogs Project,” Coldwell Banker CMO Sean Blankenship said in a statement. “Hundreds of Coldwell Banker agents and offices held adoption events in their own communities. This spot kicks off year three of our campaign in a singular story, capturing the magical feeling and joy pets bring to our home.”
Mar
27
Watch the Newest Ads on TV From Cadillac, IBM Watson, AT&T and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, two pro basketball scouts get advice from a slightly tone-deaf IBM Watson, while Cadillac says that its Escalade “turns every arrival into an entrance.” And AT&T serves up another one of its ads featuring a crooning spokesman (Dan Finnerty) mangling a version of Aerosmith’s “I Don’t Want to Miss a Thing” — this time so he can explain (with a little help from Greg Gumbel) to a barista how to catch March Madness games using AT&T’s DirecTV via mobile streaming.
Mar
27
Russell Stover Picks VML as Agency of Record
Posted in: Uncategorized
Russell Stover Chocolates, the largest U.S. manufacturer of boxed chocolates, has picked VML as its agency of record, a strategic shift after working with FleishmanHillard for about a year.
Russell Stover confirmed its relationship with VML began in February after the company considered a number of agencies in a competitive review handled internally. The Kansas City, Mo.-based chocolate maker primarily considered advertising agencies in the Kansas City area.
WPP’s VML, which is also based in Kansas City, will handle a variety of work for Russell Stover including plans for a campaign set to launch later this year.
Mar
27
Tronc Feud Escalates as Billionaire Investor Demands Access to Records
Posted in: UncategorizedDr. Patrick Soon-Shiong accused the newspaper publisher of “poor corporate governance” in a letter to the company’s board.
Mar
27
Creativity Top 5: The Best Brand Ideas of the Past Week
Posted in: Uncategorized
Welcome to the Creativity Top 5. Each week, we’ll present the best ideas in brand creativity — and we’re not just talking about traditional commercials and ads. In this space, you’ll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more — all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.
This week, we feature “reboots” of famous pop culture hits; a pet food brand’s devious strategy to encourage dog adoption; Toyota’s smart outdoor campaign designed to sell cars and help the environment; and Zocdoc’s clever method to improve its own customer service.
Credits:
Mar
27
Novo comercial da IKEA cria narrativa com produtos que estão à venda
Posted in: Uncategorized
O maior desafio de uma loja é o de conseguir chamar a atenção dos consumidores num comercial para que o anúncio exibido não se torne uma metralhadora de “COMPRE, COMPRE, COMPRE”, como alguns varejos fazem aqui no Brasil. Para divulgar alguns produtos que estão à venda a IKEA lançou um comercial em que coloca um […]
> LEIA MAIS: Novo comercial da IKEA cria narrativa com produtos que estão à venda
Mar
27
Creativity Top 5: Week of March 24
Posted in: Uncategorized
Welcome to the Creativity Top 5. Each week, we’ll present the best ideas in brand creativity — and we’re not just talking about traditional commercials and ads. In this space, you’ll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more — all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.
This week, we feature “reboots” of famous pop culture hits; a pet food brand’s devious strategy to encourage dog adoption; Toyota’s smart outdoor campaign designed to sell cars and help the environment; and Zocdoc’s clever method to improve its own customer service.
Credits:
Mar
27
Mobile-Focused Startup Quartz Manages to Actually Turn a Profit on Digital Journalism
Posted in: Uncategorized
Through humor, a mobile-friendly format and distinctive reporting, business website Quartz sought to push aside stalwarts like The Economist and the Financial Times as the preferred read of global executives when it launched in 2012. Four and a half years later, the upstart has done something even more impressive for a publication financed entirely by digital advertising: It turned a profit.
In 2016, qz.com earned more than $1 million from revenue topping $30 million, a 60% spike over the previous year, Crain’s New York Business (an Ad Age sibling publication) has learned from a person familiar with the company’s finances.
Quartz is projecting “significantly greater revenue and profits” for this year, a company executive said, and plans to invest in further growth by adding 50 employees at its Chelsea headquarters, bringing its New York head count to around 180. The company is also looking to create new editorial products, like the interactive app it launched last year; get deeper into coverage of artificial intelligence; and expand its sales and creative services departments. An additional 18 staffers outside New York will bring the companywide staff to about 270.
Mar
27
Nice Shoes Signs Lead Beauty Artist Aurélien Teurlai
Posted in: Uncategorized
Production and post studio Nice Shoes has signed lead beauty artist Aurélien Teurlai, for exclusive representation in North America. Teurlai, based out of Paris, France, has collaborated with Europe’s top directors including Bruno Aveillan, Mert and Marcus, as well as Jean-Baptiste Mondino on a series of spots for Dior starring Jennifer Lawrence, Charlize Theron, and Natalie Portman. His skills also extend to visual effects and compositing, contributing to stunning pieces for luxury brands such as Peugeot, Cartier, BMW, and Lexus. He has spent most of his career freelancing, and recently joined the Visual Effects Society.
“Aurélien brings a truly skilled eye for beauty, and experience working with some of the top talents in this genre. That artistry is complemented with a real kindness and lack of ego,” added Nice Shoes Executive Producer Tara Holmes. “He’s a great fit for Nice Shoes and we’re proud to represent him in North America. I’m really excited to be uniting him with our team, bolstering our stellar roster of beauty artists and colorists, and presenting this amazing lineup to the industry.”
Adland:
Mar
27
Gundersen "WIndow Painting" (2017) :30 (USA)
Posted in: Uncategorized
True story: When my mom was still alive and having to go for her treatments, the first month she complained of boredom. She took the time to get to know everyone in the chemo center- patients and employee alike. Two months before she died she wanted to create a space for kids who had to sit in the waiting room because there was nothing for them to do. She sent me to Toy’s R us and Target to buy a bunch of crayons, markers, coloring books, regular books, paper, scissors– basically everything to make an art class. After she died, the chemo center made a plaque and hung it in the corner, and told me they planned to keep it well-stocked.
The thing about illnesses like cancer, is this: even beyond the disease, one of the worst side effects is boredom.
So when I saw this spot for Gundersen, I couldn’t help but smile. This campaign highlights real stories that demonstrate the way Gundersen approaches healthcare with expertise but also compassion. Nothing demonstrates that better than this simple story of a bored teen and a Gundersen care specialist who brings her a bunch of paints and brushes, to make their chemo cell a little more cheery each week. And of course whoever sits there next also gets some happiness, too.
The thing about illnesses like cancer, is this: even beyond the disease, one of the worst side effects is boredom.
So when I saw this spot for Gundersen, I couldn’t help but smile. This campaign highlights real stories that demonstrate the way Gundersen approaches healthcare with expertise but also compassion. Nothing demonstrates that better than this simple story of a bored teen and a Gundersen care specialist who brings her a bunch of paints and brushes, to make their chemo cell a little more cheery each week. And of course whoever sits there next also gets some happiness, too.
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Mar
27
Gundersen "Farm Accident" (2017) :30 (USA)
Posted in: Uncategorized
Nice storytelling here with a great misdirect at the end. The scene is set. It’s a Farmhouse in winter. A person is lay immobilized in a barn, surrounded by emergency response people. An IV drip is in their arm. A worried farmer looks on, standing in a snow covered next to cows. As they prepare to airlift the patient out of the scene, camera reveals it is a dummy. And then the supers come up: To be the best in our fired, we sometimes train in yours.
Makes Gundersen Health stand apart by showing just how far they go for preparedness.
Makes Gundersen Health stand apart by showing just how far they go for preparedness.
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Mar
27
Gundersen "Tanner And Spatula" (2017) :30 (USA)
Posted in: Uncategorized
Respecting individuality. Here’s something you don’t often see in hospitals or with doctors: patience. It usually seems like as with any job, no one has time. Expediency has replaced humanity. And yet, like all stories in the Gundersen campaign, here’s a real story that demonstrates the value of patience, when it comes to children, and especially when it comes to special needs children. This doctor comes up with a really creative way to get Tanner to stand on the scale to get his height and measurement. In this case they measure his spatula first. Charming. It’s also a really great way for Gundersen to own words like “compassion,” and make sure each word in healthcare carries equal weight.
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Mar
27
NIssan "#CamelPower" (2017) 1:26 (UAE)
Posted in: Uncategorized
This is such a simple idea it’s ridiculous no one’s come up with it before. We all know about horsepower. But in places like the UAE, camels would be more appropriate, no? After all, it’s that four legged beast who transported the inhabitants of the Middle East for millennia. After all this time it took TBWARAAD and Nissan to come up with a new unit of measurement: Camel Power. In a long-form documentary, they experimented to create this new form of measurement, calculating first in watts, then dividing for camels. The entire documentary can be watched at Camelpower.com
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Mar
27
Coldwell Banker "Somebody to Love" 2017 :60 (USA)
Posted in: Uncategorized
Everyone deserves a home, whether you’re a human or a pet. Coldwell Banker is committed to finding homes for both. In fact, with their partnership with Adopt A Pet Coldwell has found homes for 20,000 dogs. This spot depicts that feeling of what it means to own a pet, but also what that pet brings to the home. The best scene is when the guy walks into the pet store and looks at the dogs and his
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Mar
27
Kaspersky: Earth 2050
Posted in: Uncategorized
POSSIBLE Moscow has developed the https://2050.earth/ interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.
To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause.
Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years.
POSSIBLE Moscow has created an interactive experience that features the most popular forecasts and theories – including some from the world’s top scientists and futurists – and invites designers from all over the world to interpret these scenarios, showcasing their vision for our future.
Marat Arutyunov, creator, POSSIBLE Moscow, says: “The idea was to consolidate futurologists and visionaries in their ambition to describe a future world. We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased.”
Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society’s life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.
Earth 2050 is active for a year.
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