Mar
21
Um passeio pelos bosques da inovação: Reflexões em tempos de SXSW
Posted in: Uncategorized
Escolher as tantas palestras disponíveis é um talento ou loteria?
> LEIA MAIS: Um passeio pelos bosques da inovação: Reflexões em tempos de SXSW
Mar
21
PornHub: Panda Style
Posted in: Uncategorized
Giant pandas are becoming endangered due to a low birthrate caused by their reluctance to breed. To raise money for the endangered species, and, more importantly, encourage fornication between males and females, Pornhub urges its fans to film themselves doing it ‘panda style,’ dressed in a panda costumes and/or adorned in black and white paint.
The videos will be uploaded to Pornhub’s newest “Panda Style” category for scientists and zookeepers to show actual pandas to increase their sexual appetite and hopefully start getting it on. In return for uploading a video (since the ones scientists and zookeepers currently use are grainy and of poor quality), the adult entertainment site will donate $100, as well as 1 cent for every video view in its brand new “Panda Style” category, starting March 16 through April 16 to nonprofit organizations working to ensure the preservation and propagation of the endangered giant panda.
In addition, to kickstart the campaign, Pornhub created three panda-style ‘example’ videos, starring famed pornstars Nicole Aniston, Kimmy Granger, Bridgette B, Alex D, Michael Vegas and Keiran Lee to inspire those interested in participating in the campaign.
Mar
21
Minnesota State Lottery: Lucky for life
Posted in: Uncategorized
The Minnesota Lottery has an interesting challenge: Get the younger crowd to play the games of chance they have been eschewing.
Luckily, one grandma knows how to party with some whippersnappers. Lucky For Life is the new game from the Minnesota Lottery that gives players a chance to win $1,000 a day for life. To showcase this new game, Periscope created a new TV spot that brought together a rap video (with custom song) and Midwestern sensibility.
Grandma Margie has clearly been making the most of her winnings, with custom sweaters, bling and pimped out home décor. As she parties the day away with her family and friends, the homey yet lavish feel and upbeat vibe grabs the attention of a younger audience, and encourages game play.
Mar
21
Fox Sports no México transmite jogo da liga americana e mexicana separado por um muro
Posted in: Uncategorized
Para anunciar a transmissão da MSL e MX League, respectivamente os campeonatos americano e mexicano de futebol, a Fox Sports México resolveu cutucar Donald Trump de uma forma bem sutil. O canal usou a ideia do muro na fronteira dos EUA e o México, idealizado pelo atual presidente americano, como forma de mostrar que no […]
> LEIA MAIS: Fox Sports no México transmite jogo da liga americana e mexicana separado por um muro
Mar
21
Here's What Else IPG's Michael Roth Said Today at Advertising Week Europe
Posted in: Uncategorized
Michael Roth was grilled about Interpublic Group’s stance on Google’s ongoing brand safety issues at Advertising Week Europe today (see what he said here), but the holding company’s chairman and CEO also talked about a few other things:
Regarding Trump-related issues including the attempted travel ban on citizens from Muslim countries, Mr. Roth said, “On the day of the initial travel ban, we had three individuals affected. I had our global travel group assure them we’d take care of them. And I put out a note, as many CEOs did, objecting.”
Asked about European clients’ reaction to Donald Trump’s protectionist rhetoric, Mr. Roth said, “Like everyone else, they’re very concerned about it. The global economy is based on the free flow of services.”
Mar
20
A concrete resumé – we mean literally made out of concrete.
Posted in: Uncategorized
It’s been a moment since we last showed a good business card or portfolio stunt here, but here’s an interesting way to get noticed. An architect with his sights set on one very specific firm decided to give them a more concrete resumé, pun intended, and hopefully have it stand out from the regular dead tree kinds. Or least have it standing on the firm’s desk. “I poured the concrete myself” Andreas Conrad explains, and he decided to simply chisel out the letters listing his credentials, but not paint them due to concern that paint could ruin the smooth look at this size.
The resumé is larger than you’d expect and was hand delivered to the firm last week. “I don’t know the exact weight but I’d say 1.5 lbs – like .75 kilos. The dimensions are roughly 7 x 3.5” and 1” thick.”
– What made you come up with this idea specifically, and how have people reacted to it?
– ‘In general, the reactions have been positive.” says Andreas Conrad “The concept behind the design is twofold. Firstly, this was for one Architecture firm in particular. It was unsolicited and the efficacy of it is yet to be proven, however, I walked by today and it’s still sitting on the boss’s desk. The purpose of this resume was to plant a seed. There was no job listing. It was completely unsolicited. The seed was “Is this good enough to get me a coffee?” The response was “definitely.”’
Andreas Conrad muses that this concrete resumé is “a reaction to the planned obsolescence of resumes.” His approach is to target firms specifically, as opposed to just randomly sending out resumés, that is “to approach the job market with a sniper rifle targeting one job, as opposed to a shotgun targeting.” When you know what you want you should certainly do that, and create specific things that may attract the firm you are hoping to get the attention from. Good luck on the job hunt, Andreas.
Adland:
Mar
20
Street Style: SXSW
Posted in: UncategorizedMusic-festival season has begun in Austin, which means festival style is in full swing too.
Mar
20
The PIA Agency Makes Its Pitch
Posted in: UncategorizedAgencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director. Create […]
The post The PIA Agency Makes Its Pitch appeared first on AdPulp.
Mar
20
Monday Odds and Ends
Posted in: Uncategorized-Anomaly launched two new spots in the “Be Good At Life” campaign it launched for New York Life this past September (video above).
–Darden Restaurants selected The Tombras Group as media agency of record for its Bahama Breeze, The Capital Grille, Eddie V’s Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House brands, following a review.
-In case you want to remember Bill Grizack forever, designer Jason Warne created a commemorative “Griz” pin. All proceeds, if any, will go to The Electronic Frontier Foundation.
-Vancouver strategic marketing consultancy Modern Craft hired Peter Petralia (ex Sullivan NYC, HUGE) as partner. He will lead the “People and Process” practice.
-Art director Maddy Kramer created “The Most Beautiful Wall,” a site that features a collection of art made by immigrants.
-Speaking of walls, a copywriter at Fox Sports in Latin America sent us an execution he worked on that sets games played in the Mexican and US leagues on opposite sides of a wall.
-Full-service marketing communications agency Mortenson Safar Kim (MSK) welcomed Ed King as an associate creative director.
-New York editorial studio Bikini Edit welcomed executive producer Cary Flaum, expanded with its affiliated SITE 57 gallery.
Mar
20
You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign
Posted in: Uncategorized
Online mattress retailer Casper left something out of its new campaign — its own name. The company is rolling out a trio of lo-fi spots catering to insomniacs who’ve made it past the late-late-night shows and have nothing left to binge watch. The ads, which will air on Comedy Central, TBS, TNT and AMC, feature what seems to be cheap stock footage-like film. The sun sets, a salmon leaps upstream through white water, sprouts spring up from seeds, all set to cheesy smooth jazz and electronic tracks. The copy, in vintage-y typeface, reads, “Can’t Sleep? Call (888) 890-2040. It’s free.” The “Casper” logo never appears.
Created in-house, the ads seem like bait for something that might get you in trouble with your spouse. But dialing the number simply leads you to various aural aids designed to help get you to dreamland — hitting anywhere from 1-8 will call up sounds of the ocean, wind chimes, a trip back in time to the ’90s (dial-up screeching that might actually give you nightmares instead of zzz’s), a hypnotist, a conference call and more.
VP of Communications and Brand Engagement Lindsay Kaplan explained that consumers’ media and tech overconsumption has pushed us into an “‘age of anxiety’ tipping point. It’s 2017, stress is up, and sleep is down,” she said. “So why haven’t mattress companies addressed the real reason why most Americans are tossing and turning? The dinosaurs of the mattress industry continue to use marketing jargon and manufactured specifications to manipulate consumers.” That led to Casper’s decision to “focus on the escapism of sleep, the absurdity of dreams and the pleasure of a life well slept.”
Mar
20
You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign
Posted in: Uncategorized
Online mattress retailer Casper left something out of its new campaign — its own name. The company is rolling out a trio of lo-fi spots catering to insomniacs who’ve made it past the late-late-night shows and have nothing left to binge watch. The ads, which will air on Comedy Central, TBS, TNT and AMC, feature what seems to be cheap stock footage-like film. The sun sets, a salmon leaps upstream through white water, sprouts spring up from seeds, all set to cheesy smooth jazz and electronic tracks. The copy, in vintage-y typeface, reads, “Can’t Sleep? Call (888) 890-2040. It’s free.” The “Casper” logo never appears.
Created in-house, the ads seem like bait for something that might get you in trouble with your spouse. But dialing the number simply leads you to various aural aids designed to help get you to dreamland — hitting anywhere from 1-8 will call up sounds of the ocean, wind chimes, a trip back in time to the ’90s (dial-up screeching that might actually give you nightmares instead of zzz’s), a hypnotist, a conference call and more.
VP of Communications and Brand Engagement Lindsay Kaplan explained that consumers’ media and tech overconsumption has pushed us into an “‘age of anxiety’ tipping point. It’s 2017, stress is up, and sleep is down,” she said. “So why haven’t mattress companies addressed the real reason why most Americans are tossing and turning? The dinosaurs of the mattress industry continue to use marketing jargon and manufactured specifications to manipulate consumers.” That led to Casper’s decision to “focus on the escapism of sleep, the absurdity of dreams and the pleasure of a life well slept.”
Mar
20
McDonald's: Shamrock Shake
Posted in: UncategorizedPrint
McDonald’s
McDonald’s Shamrock Shake comes around one time a year. This campaign celebrates its quirky image in the States.
Advertising Agency:Moroch Partners, Dallas, USA
Executive Creative Director:Kevin Sutton
Creative Directors:Dustin Taylor, David Soames
Art Directors:Dustin Taylor, David Soames
Copywriter:Greg Szmurlo
Illustrator:Karen Kurycki
Mar
20
Robert Silvers, a Founding Editor of New York Review of Books, Dies at 87
Posted in: UncategorizedMr. Silvers brought to The Review’s pages a self-effacing sense of devotion that made him indistinguishable from the publication, and it from him.
Mar
20
BBDO Forces Everyone to Pick: Left or Right Twix??
Posted in: UncategorizedBBDO New York launched a new effort for Twix, telling viewers “It’s Time to DeSide” with Twix’s new Left Twix and Right Twix bars.
The agency has been milking the supposed feud between Left and Right Twix for years, since the inception of the campaign in 2011. Over the years, they’ve ramped up the absurd concept by imagining separate factories, fights over spokesperson Nick Lachey and staging a “Taste Test Challenge.”
Now the campaign extends to packaging, with new packs promising “Two Left Twix” and “Two Right Twix” with corresponding ads promoting the stunt, as well as pointing out its absurdity. In “Mortician,” an undertaker and a mortician claim it was ridiculous for Left Twix and Right Twix to be in the same package to begin with, since they have about as much in common as they do. A janitor and custodian, spirt and ghost echo their sentiments.
Another spot sees a bouncer and doorman discuss the new packaging while informing those waiting in line that the club has no cover, despite the cost of entry.
We have to agree with our Adweek colleague Tim Nudd‘s surprise that this campaign has lasted as long as it has, given the one joke nature of its absurd premise. Since the packaging extension takes the campaign to its logical conclusion, it’s possible this is its grand finale.
What, no political metaphor??
Credits:
Client: Mars Chocolate North America
Spots: “Undertaker / Mortician,” “Bouncer / Doorman”
Agency: BBDO New York
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Peter Alsante, Creative Director
Kim Baskinger, Creative Director
Bryan Stokely, Senior Copywriter
Martins Zelcs, Senior Art Director
David Rolfe, Director of Integrated Production
Amy Wertheimer, Group Executive Producer
Alex Gianni, Executive Producer
Melissa Chester, Executive Music Producer
Jeff Regan, Social Media Creator
Kirsten Flanik, President
Susannah Keller, Global Account Director
Lisa Piliguian, Account Director
Tani Corbacho, Account Director
Aparna Joshi, Account Manager
Danee Fields, Account Executive
Annemarie Norris, Group Planning Director
Christina Stoddard, Planning Director
Sean Stogner, Senior Communications Planner
Allison Miazga-Bedrick, Brand Director – Filled Bars Portfolio
Thomas Hedworth, Sr. Brand Manager, Twix® Brand
Biscuit: Production
Aaron Stoller, Director
Bob Yoeman, DOP
Samantha Gore, Production Designer
Shawn Lacy, Managing Director
Holly Vega, Executive Producer
Mercedes Allen-Sarria, Head of Production
Rachel Glaub, Head of Production
Cindy Becker, Producer
Ash Marshall, Production Supervisor
N06 – Editorial
Jason Macdonald, Editor
Ryan Bukowski, Asst. Editor
Ling Chua, Asst. Editor
Corina Dennison, EP
Laura Molinaro, Sr. Producer
Ed Skupeen, Flame/Fxs
Mark Reyes, Asst. Flame/VFXs Artist
Sound Lounge – Audio
Tom Jucarons, Mixer
Mar
20
CP+B L.A. Launches Rebranding Campaign for 1800 Tequila with Help From Chance the Rapper
Posted in: UncategorizedCP+B Los Angeles launched a rebranding campaign for 1800 Tequila, presenting the brand as “Just Refined Enough.”
Set to a new song by Chance the Rapper, a 60-second spot entitled “Hands” explores a dichotomy of aggression and refinement. It opens on a training session in a boxing gym. From there, the scene transitions back and forth between two fighters in the ring and a man (apparently one of the fighters) playing the piano at a bar. At the conclusion of the spot the word “Refined” appears onscreen, followed by the full “Just Refined Enough” tagline.
“We’re trying to … start a conversation about what modern masculinity is,” 1800 Tequila group brand director Erin Chin explained to Adweek. “In a lot of alcohol ads directed toward men, you see stereotypical, single-faceted ideas about what it means to be successful—guys in suits seducing women.”
“Guys these days are richer than that. You can have different sides of you existing simultaneously,” added CP+B L.A. creative director Paddy Fraser. “You’re not truly refined … you still have this place that you come from and go to.”
As for the spot’s soundtrack, Fraser added, “There’s a multi-dimensional quality in the effervescent energy of Chance’s lyrics and the piano work by an artist called Chilly Gonzales, which has the more sophisticated edge.”
In addition to the spot, the rebranding campaign also includes custom bottles designed by artist Enoc Perez, which will make their debut as part of the Guggenheim Museum’s Essential Artists Series.
CREDITS
Client: 1800 Tequila
Campaign: Just Refined Enough
Agency: CP+B LA
Chief creative officer: Kevin Jones
Creative director: Paddy Fraser
Associate creative director, art director: Tushar Date
Associate creative director, copywriter: Henry Kember
Vp, director of content production: Kate Hildebrant
Vp, executive integrated producer: Aymi Beltramo
Integrated producer: Autumn Hines
Music supervisor: Andy Hamm, Good Ear Music
Vp, director of business affairs: Rebecca Williams
Jr. business affairs manager: Taylor Tsuji
Managing directors: Ryan Skubic and Ivan Perez-Armendariz
Account director: Tobey Bennett
Content supervisor: Alex Rossi
Content manager: Paige Poulsen
Project manager: Jade Whitford
Executive strategy director: Benny Thomas
Associate strategy director: Melissa Cabral
Production company: Prettybird, Culver City
Director: Fleur Fortuné
Director of photography: Benoit Debie
Line producer: Hannah Cooper
Production designer: Matthew Gant
Stylist: Elise Bouquet
Co-founder, executive producer: Kerstin Emhoff
Director of production: Tracy Hauser
Executive Producer/Division: Jules De Chateleux
Editorial Company & City: Exile Edit, Santa Monica
Editor: Kirk Baxter
Assistant Editor: Jess Baclesse
Editoral Executive Producer: Cl Weaver
Editorial Head Of Production: Jennifer Locke
Editorial Senior Producer: Remy Foxx
Post Company & City: Electric Theatre Collective (ETC), Santa Monica
Lead Flame Artist: Mark Youngren
Flame Artist: Eric Mason, Eric Bruno
Post Producer: Therese Mayer
Mix Company & City: Lime Studios, Santa Monica
Audio Mixer: Matt Miller
Assistant Audio Mixer: Lisa Mermelstein
Mix Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Phungglan
Telecine Company & City: Company 3, New York
Colorist: Tom Poole
Assistant Colorist: Jenny Montgomery
Telecine Executive Producer: Ashley Mckim
Telecine Producer: Clare Movshon
Graphics Company & City: Elastic, Santa Monica
Music Track: “Tap Dance” by Octave Minds Featuring Chance The Rapper
Client Title & Names: Mark Teasdale, President And CEO of Proximo Spirits + Erin Chin, Group Brand Director + Kyle Harder, Sr. Brand Manager
Mar
20
YouTube Clears Up Metrics Mess by Focusing on These Three Stats
Posted in: Uncategorized
YouTube is looking to clear up some of the metrics mess for advertisers by focusing its attention on three data points: Unique reach, watch time and audibility.
These are the keys to a full understanding of how a YouTube campaign performs, and the site is now including those basics in digital reports it gives marketers.
“These are the core things marketers really need to focus on,” said Debbie Weinstein, global managing director for YouTube and video solutions. “We are trying to help them understand what really matters.”
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