Hasta La Creative!

MDC Partners’ 72andSunny promoted to managing director of its Los Angeles office. She replaces Chris Kay, who will move on to manage international ventures, in the position.

Campbell joined 72andSunny as managing director of “maker lab” and production studio HECHO EN 72 last July, following a little over a year as senior global brand director for Nike+ member services. She spent nearly eight years with Nike, serving in a variety of roles including digital sports experience lead for Nike+ Running, NikeFuel and social innovation, director of NikeFuel and consumer knowledge and global brand innovation lead, advanced initiatives. Before joining Nike as a marketing consultant in 2007, she spent over 12 years as a group account director with Wieden+Kennedy, working on accounts including Target, P&G, Electronic Arts, Nike and Heineken.

“At her core, Jenny is an innovator and builder,” 72andSunny founder, creative co-chairman Glenn Cole told Adweek. “John [Boiler, co-founder] and I have worked with Jenny throughout the years, and we’ve seen first hand how her entrepreneurial drive, exceptional creative judgement and empowering management style can inspire people and game-changing work.”

Campbell’s promotion follows 72andSunny being named global lead creative agency for eBay earlier this month and promoting five employees to partner status across its Los Angeles, New York and Amsterdam offices this week, including Kay.

FCB New York launched a new campaign for Nestlé’s Poland Spring bottled water brand, entitled “Greatness Springs From Here.”

The campaign celebrates the individuals of the New England region and Maine (the water is bottled from several sources in the state, including Poland Spring) in particular. A 30-second spot entitled “Meet Edna” introduces viewers to one such individual: 88-year-old ambulance driver Edna Mitchell. A certified EMT for 38 years and still an ambulance driver, Edna is described as having “a thirst for saving lives” as she races to deliver a patient, to the tune of The La’s “There She Goes.”

The digital spot made its debut on Monday, targeting the Northeast region with Edna’s inspirational tale. In a series of follow-ups, Edna addresses being called “too old,” staying in shape, “The Secret to Life” and “The Car Moose Accident.”

“We often overlook the greatness that’s right in front of us… like the Edna Mitchells of the world, who do extraordinary things for their communities on a daily basis,” FCB New York executive creative director Stu Mair said in a statement. “Edna’s age will never get in the way of her passion to save lives. That’s what makes her story so special and inspiring to the brand. Plus, she still does twenty military-style pushups a day, which is crazy.”

Credits:

Client: Poland Spring
Campaign: Greatness Springs From Here
Agency: FCB NY
Chief Creative Officer: Ari Halper
Executive Creative Director: Stu Mair
Group Creative Director: Gabriel Schmitt
ACD, Art Director: Ricky Lu
ACD, Copywriter: Greg Wikoff
Copywriter: Ken Syme
Art Director: Emily Ng
VP, Account Director: Laura Dunn
Account Supervisor: Lucie Kittel
Account Executive: Malia Cone
Executive Producer: Hyatt Choate
Chief Strategy Officer: Deb Freeman
Senior Strategist: David Cortés
Strategist: Libby Crowe
Operations Manager: Kyle Burt

Client: Poland Spring
VP, General Manager: Amy Wirtanen
Communications Director: Laetitia Allexant
Group Marketing Manager: Jill Germano

Production Company: Rattling Stick
Director: Daniel Kleinman

Editorial: Nomad
Editor: Jai Shukla

VFX: Framestore

Music: Sound Lounge

In China, parents buy fewer toys for their children than in markets like the U.S. or Japan. China spent an estimated $10.3 billion on traditional toys and games in 2015, less than half of what the U.S. spent, though China has nearly five times the U.S. population, according to Euromonitor International. That’s partly because Chinese parents have tended to view play negatively, as a distraction from schoolwork. “Parents see play of little perceived value,” something that doesn’t fit into their core values of learning and development, said Ching Wang, marketing VP for Mattel in China.

For foreign brands, there’s another issue. Many Chinese parents didn’t grow up with brands like Barbie or Lego, so there’s less nostalgia and familiarity with them. Brand and marketing consultancy Prophet polled consumers in both China and the U.S. last year about what they saw as the most relevant brands in their lives; Lego and Mattel’s Fisher-Price were on the U.S. top 50, as were Disney and Pixar, but none of those turned up on the equivalent China list.

The insight

Continue reading at AdAge.com

A Colgate usou hoje, o Dia Internacional da Água, para iniciar uma campanha chamada “Cada Gota Conta“. O principal papel da campanha reforçar a ideia de que é possível fazer a diferença deixando a torneira da pia fechada enquanto você escova os dentes. Veja o vídeo acima. Além do vídeo, a marca também aplicou uma […]

> LEIA MAIS: Campanha da Colgate contra o desperdício usa imagem na pia para lembrar de fechar a torneira

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, March 21:

Some days these media scans are light on Trump-related items. Today, I’m afraid, is (unavoidably) not one of those days. If you’ve already had your fill of news from Trumpland — particularly the spin and counterspin surrounding Monday’s testimony by FBI Director James Comey before the House Intelligence Committee hearing on Russian interference in the U.S. presidential election — consider skipping ahead to No. 6 and No. 7, below.

1. This, from CNN’s Tal Kopan, is helpful: “9 things we learned from the Comey hearing.”

Continue reading at AdAge.com

MillerCoors is giving lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.

The brewer and IPG Mediabrands today announced a new suite of connected home services called “Miller Lite On-Demand” that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button known as AWS IoT that is based on the Amazon Dash Button hardware. The delivery requests will be fulfilled within one hour by Drizly, an online alcohol ordering platform, according to the agency and brewer, which have partnered on an incubator program aimed at testing such technologies.

Drizly currently serves 40 cities, according to MillerCoors.

Continue reading at AdAge.com

Online
FDA

Advertising Agency:Fcb, New York, USA
Chief Creative Officer:Ari Halper
Executive Creative Director:Gary Resch
Creative Directors:Liem Nguyen, Justin Chen
Art Director:James Meiser
Copywriter:Cecile Robertshaw
Director Of Integrated Production:Leelee Groome
Producer:Stacy Flaum
Group Management Directors:Jeff Tarakajian, Suzanne Santiago
Account Directors:Dimas Adiwiyoto, Earl Adams
Account Supervisor:Mallika Rao, Jared Shell
Strategy Director:Mark Hall
Production Company:Hornet
Director:Peter Sluszka
Music:We Are Walker