Some days you just want to forget.
Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga, Bárbara Rossi
Copywriters: Zé Luís Schmitz, Ricardo Mercer, Carolina Ceccon
Published: July 2015
Some days you just want to forget.
Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga, Bárbara Rossi
Copywriters: Zé Luís Schmitz, Ricardo Mercer, Carolina Ceccon
Published: July 2015
Some days you just want to forget.
Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga, Bárbara Rossi
Copywriters: Zé Luís Schmitz, Ricardo Mercer, Carolina Ceccon
Published: July 2015
The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it.?? This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. ??Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other.??A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.?
Advertising Agency: McCann, Melbourne, Australia
?Managing Director: Adrian Mills
?Executive Creative Director: Pat Baron?
Creative Director / Copywriter: Alex Wadelton?
Creative Director / Art Director: Andy Jones?
Senior Account Director: Caroline Macmillan?
Head of Broadcast: Victoria Conners?
Senior Producer: Anne Comber?
Assistant Producer: Afrim Memed?
Director / Editor: Patrick Jennings?
Camera Operators: Anthony Koreny, Jack Murtagh?
Camera Assistant: Adrian Ortega?
Sound: Jack Mcculloch?
Photographer: Jay Hynes?
PR: Chris Baker??
?Executive Producer: Rob Stock? / AIRBAG
Technologist: Steven Nicholson
?Producer: Eliza D’Souza?
Art Direction: Illusion Studios
In a Bankruptcy Court papers, Brian Kushner, the chief restructuring officer for Relativity, listed the secured debt that pushed the company toward the voluntary filing.
(TrendHunter.com) This art project created by art director Brad Warsh places emojis in real life situations to create life-mimicking and often humorous images.
Using only his iPhone, Brad discovered his talent for…
Advertising Agency: M&C Saatchi, Tel-Aviv, Israel
Executive Creative Director / Partner: Tzur Golan
Art director: Yam Sasson
Account Executives: Ben Hasdai, Limor Lamhoot Blomberg
In 2012, President Barack Obama’s re-election campaign led the pack in TV arbitrage — buying underpriced cable spots to reach niche voter groups. Though insiders say plenty of opportunities remain for such efficient TV buying by political advertisers to perpetuate in 2016, don’t expect a repeat that will match the scale of the Obama operation.
“I did huge arbitrage” for the 2012 Obama campaign, said Carol Davidsen, former director of integration and media analytics at Obama for America who now serves as VP of political technology at TV data firm Rentrak. But this time around it will be more difficult to replicate the approach she was instrumental in bringing to political TV buying through the “Optimizer” system she helped build for OFA.
“Arbitrage will never go away because sellers will never have the same appreciation of a buyer’s target audience; however, in the 2016 cycle there will be more balanced information between buyers and sellers about the value of inventory through the political lens,” suggested Ms. Davidsen.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Domino’s opens a mobile pizza school outside a Pizza Hut and encourages viewers to visit the school website. And the latest commercial from Dish renders Montell Jordan’s 1995 hit “This is How We Do It” as “Dish Is How We Do It” to promote a two-year price lock.
Meanwhile, “Arts and Craftsy Tony Romo” is the most digitally engaging TV spot on the air right, showing DirecTV’s campaign still has legs even after Rob Lowe. And the adorable spot for the Paper and Packaging Board takes No. 3 with its story of a boy trying to reach his father overseas with paper planes.
Applying an academic lens to the subject is not frivolous, according to educators. There are classes to prove it.
(TrendHunter.com) In order to commemorate the release of the new Ducati Scrambler motorcycle, Italian motorcycle manufacturer teamed up with Blundstone Footwear to create a custom motorcycle boot.
The unique…
Samsung will be “adjusting” prices for the S6 and S6 Edge to maintain sales growth, the company said Thursday after reporting that net income, excluding minority interests, fell to 5.63 trillion won ($4.9 billion) in the three months ended June. That missed estimates and prompted the biggest decline in shares in four months.
Samsung will add more middle- and low-end models, and cut spending in the phone division, it said. The company will unveil its next Note device on Aug. 13, earlier than the company’s usual schedule. Apple typically releases a new product in the second half of the year.
The South Korea-based company also warned of slowing growth in the device market and tepid demand for memory chips.
Coca-Cola Co. has selected UM as its lead media agency for North America, ending a review that began in the spring.
The beverage giant considered incumbent Starcom Mediavest Group along with other agencies that Coke works with globally, including MediaCom.
“At the end of a rigorous ten-week process, Coca-Cola North America has decided to invite UM to be our lead agency for all of our media planning, buying and media analytics,” the company said in a statement to Ad Age. “They will also be the primary partner for devising the most innovative and business driving connections strategies.”
From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots “Postpartum: The Musical” and “The Period Fairy”) comes another quirky, humorous look into the anonymous world of ladyparts problems.
Despite the fact that one in three women will suffer from bladder leakage in their lifetime, it’s one of those embarrassing subjects—like periods—that few people and even fewer advertisements like to talk about. By taking a humorous approach to a humiliating issue and allowing the target to laugh at the ad, and at themselves, the HelloFlo creative team has become a sort of pioneer in unmentionable lady’s health issues.
In this spot, for a product called the PeriCoach, we’re thrust into a meeting of Leakers Anonymous—a support group for ladies with bladder issues. Together, they admit their incontinence troubles, and then, out of the leaky darkness, their savior appears, replete with British accent and capable of laughing without peeing herself. She has been to the land of continence and returned with a PeriCoach, which, she explains in an immortal line, is “like a Fitbit for you vag.”
That’s right, if you’re crappy at Kegels (the pelvic floor exercises you’re supposed to do to tone your vag and get rid of incontinence), the PeriCoach will tell you what you’re doing wrong. It’ll also connect to your smartphone and give you reminders about when to train your vagina. About the only thing it won’t do is vibrate.
Of course, if the PeriCoach and its smartphone reminders aren’t motivating enough, you can go back and watch this video and forward to 0:54, where the mother of twins lifts her skirt to show off her padded granny panties. I’ll admit that the entire time I wrote this, I was Kegeling in sheer terror.
CREDITS
Production Company: Senza Pictures
Written by Sara Saedi
Produced by Brandi Savitt
Casting by Wulf Casting
Music by Flavor Lab
Creative Advisor, Naama Bloom
Cast
Beth: Susan Pasquantonio
Jane: Camile Theobald
Samantha: Leah Curney
Emily: Dana Gartland
Leaker #1: Daphne Bowers
Leaker #2: Oiaohong Zhu
Leaker #3: Polly Kreisman
Leaker #4: Rose Cordova
Crew
Director of Photography: Kip Bogdahn
Editor: David Fishel
Art Director & Costumes: Ally Nesmith
Sound Mixer: Wil Masisak
First Assistant Director: Lenny Payan
Production Coordinator: Julia Brady
Hair & Makeup: Kristen Alimena
Assistant Hair & Makeup: Lauren Citera
Script Supervisor: Zaïri Malcolm
Gaffer: GT Womack
Key Grip: Ben Hunt
Dolly Grip: Jim Tripp
Assistant Editor: Elizabeth Theis
Assistant Camera: Nate Slevin
Boom Operator: Matt King
Assistant Art Director: Nelson Mestril
Production Assistants: Jordan Floyd, Eric Cruz
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