Jul
31
Jul
02
Earth to Echo Swings From E.T.'s Basket Even Harder in Bike Promo
Posted in: Uncategorized
Just in case the trailer for Earth to Echo didn’t immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the marketing strategy is rooted firmly in 1982.
While not a remake of E.T., Earth to Echo is nonetheless attempting to leverage parental nostalgia for the Steven Spielberg classic. Just listen to that inspirational John Williams-esque orchestral music! Just look at all those bikes!
And if you’re not one for retro cinema references, they’ve also thrown in pro basketball players Ricky Rubio, DeAndre Jordan and Shawn Marion. The spot was created by Portal A for Relativity Media. The result is an odd mashup, especially for a movie. But people said the same about Spielberg’s innovative product placement of Reese’s Pieces, and that spawned a whole industry.
CREDITS
Producer: Jacob Motz
Producer: David Johnson
Directors: Nick Ligonis and Damon O’Steen
Director of Photography: Reuben Steinberg
Production Designer: Mollie Alexander
Editor: Max and Harry Frishberg
Executive Producers: Nate Houghteling, Kai Hasson and Zach Blume
Apr
14
Bid to Upend Disney’s Deal for Maker Studios Falls Short
Posted in: UncategorizedRelativity Media made it known late Sunday that it had submitted an offer of roughly $1 billion for Maker, mostly in stock, but the offer went nowhere.
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