Canadians Strip Down for Maytag

Red Lion Canada–which recently redesigned its home page in an effort to render your 2008 HP desktop even more completely useless–flirts with nudity in its latest campaign for Maytag, a sponsor of the upcoming Toronto Pan Am Games.

As the Globe and Mail noted last Friday, most ads tied to the Games have focused on the nobility of sport and the rare chance for Canada to present its best face to the rest of the world.

Red Lion, however, went the other way, focusing on the sweaty, nearly-nude bodies of some of the athletes involved. These professionals just need to get clean with the help of a “hunky new Maytag man”:

Red Lion Creative Director Matthew Litzinger, who left Cossette last summer, explained the strategy behind the campaign, telling Globe and Mail that Maytag wants to spend its ad dollars differently during the Games.

What does that mean? Targeting.

“Obviously, mass communication channels are still used and in fact relied upon, but they are no longer the primary driver of a media spend.”

So far, the ad and its #performancecounts tag have not attracted too much attention, but that could change when the games launch next month. Or not.

Motive Trolls Coke for Pepsi

Motive launched a new campaign for Pepsi entitled “But Only with Pepsi,” which mocks two Coca-Cola marketing devices: the brand’s polar bear mascot and “Share a Coke with…” name on a bottle packaging. Two new 15-second spots bring the take-downs while hyping Pepsi’s summer promotion offering consumers the chance to win concert tickets.

Both ads open with a voiceover announcing, “This summer you can win tickets every hour to concerts of your choice” as two friends each buy a soda from a vending machine, one a Pepsi and the other a Coke, before the voiceover adds, “…but only with Pepsi.” In the ad with the more better takedown, a girl turns to her friend and says, “At least your name’s on the bottle,” to which she replies, “Do I look like a Larry to you?” It’s a succinct yet effective criticism of the name on a bottle stunt, emphasizing its randomness. A second spot sees a guy reassure his friend, “You still got the polar bear.” The spots promote the Pepsi Pass loyalty program app, which will offer consumers the chance to win tickets to concerts and even the MLB All Star game, as well as dining points at participating restuarants by scanning the barcode on Pepsi products.

“We know that there are few things that grab our fans’ attention as much as seeing our beloved blue and that red next to each other,” Linda Lagos, brand marketing and digital director for Pepsi, told Ad Age. “It’s done well for us in the past, and it’s just something that we know works and that they love to see”

Traffic Cop Shockingly Lifts NYC Taxi, but It's the Ad Up Top That's the Giveaway

It turns out Thinkmodo can thrill people, not just scare them.

The viral marketing agency, best known for its frighteningly good Carrie and Devil’s Due prank videos, takes a refreshingly different approach with its latest video. It shows a petite traffic cop in New York City arguing with a cab driver—and then, in an apparent act of savage anger, lifting his vehicle clear off the ground.

It is, of course, a prank—though plenty of people in the vicinity were gobsmacked by the chain of events. And turns out the advertiser, car selling app CarLister.co, is visible throughout the video—on the ad atop the taxi itself.

Mashable has more on the making of the video.



Brands Logos Digitally Designed with LEGO Bricks

Kamil Piatkowski est un designer graphique originaire de Pologne. Dans sa nouvelle série « LEGO Brands », il a imaginé, de manière numérique, les logos de célèbres marques, comme s’ils étaient conçus à l’aide de briques LEGO. L’illusion et la conception sont parfaites.


Apple.

Facebook.

FedEx.

Instagram.

Chicago Bulls.

Nike.

Volkswagen.

Batman.

Adidas Original.

FC Barcelona.

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100 Fabulous Father's Day Recipes – From Bacon-Wrapped Potato Bites to Boozy Beer Cookies (TOPLIST)

(TrendHunter.com) With every dad’s favorite day fast approaching, these Father’s Day recipes are perfect for planning a feast that any man would enjoy. From breakfast all the way through to dessert, there…

Urban Stealth Bicycles – The B-9 NH Black Edition by BME Design is Full of Futuristic Angles (GALLERY)

(TrendHunter.com) The B-9 NH Black Edition bicycle looks like something a military pilot would cruise around on when off duty. The black angular frame is reminiscent of a classic F-117 nighthawk aircraft, giving it a…

Nielsen Catalina Study Shows the 'Right' Buyer May Be Fickle


A growing number of TV buys are tailored by using loyalty-card or other databases to target people based on what categories they actually buy rather than demographics. But research from Nielsen Catalina Solutions, Starcom MediaVest Group and Coca-Cola Co. suggests going beyond category buyers to target a narrower group of likely brand buyers can produce far better results.

In research released June 15 at the Advertising Research Foundation’s Audience Measurement 2015 conference in New York, NCS and SMG outlined a complex method for targeting those likely brand buyers that could produce significantly greater sales lift at a lower cost than just aiming for category buyers.

Coca-Cola’s Simply Orange brand participated in the study, which was also sponsored in part by CBS. Nielsen Catalina brought in a dozen other packaged-goods brands to round out the analysis.

Continue reading at AdAge.com

Publishers at Cannes: Sleepless Nights, Chilled Ros and Meetings, Meetings, Meetings


Media executives said it’s not unusual to book a dozen or so meetings during the day and then hit five or six parties at night. As for sleep? You can do that when you get stateside.

“It’s a beautiful place, but it’s no vacation,” said Jon Steinberg, North American CEO of The Daily Mail. “It’s nonstop work.”

Cannes has seen waves of media and marketing contingents arrive on its beaches. More than a decade ago, marketers from some of the largest companies — including Procter & Gamble — started showing up. Publishing execs followed and, not long after, Silicon Valley giants like Google and Facebook started taking over the beaches with their own lavish events. Last year, ad-tech companies turned up hoping to court festival attendees.

Continue reading at AdAge.com

Statoil Fuel "Real hot dog precision" (2015) 1:25 (Norway)

When Statoil and Fuel (Think the european version of Pilot Gas Stations in the States) launched their new and improve hot dog menu they wanted to pay tribute to their demographic in a very unique way.
So they got a Finnish excavator-operator Juha-Pekka Permäki to make a hot dog for his friend. Using the excavator. Please tell me they sanitized it first.

Red Robin "One upper" (2015) :30 (USA)

Red Robin has partnered with Paramount Pictures to promote the upcoming film Terminator Genisys. In this spot, four friends try to one up each other to prove who is the biggest Terminator fan.

PlayStation Vue "If…" (2015) 1:00 (USA)

If we had all kinds of cool stuff like time reversing technology and force fields to protect us from phone zombies, we’d use them, wouldn’t we? That’s the premise of this spot for the PlayStation Vue– the future of live television– that you probably already have if you own a PS3 or PS4. TV’s nice and all, but I’d rather have the bubble that protects me from phone zombies.

Heineken, James Murphy Want to Reinvent NYC Subway Turnstile Tones

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Since essentially “retiring” his LCD Soundsystem project in 2011, DJ/producer James Murphy, who’s also the co-founder of DFA Records, has indulged in a variety of somewhat offbeat efforts related in some way to music. Now that he’s collaborated with IBM to create music out of tennis match data during last year’s U.S. Open and opened the DJ-driven wine bar Four Horsemen in Brooklyn earlier this month, Murphy is going underground.

The artist has teamed up with Heineken and Wieden+Kennedy New York to launch the #SubwaySymphony, which marks the next chapter in the beer giant’s ongoing “Cities” campaign. Murphy’s ultimate goal with this effort is to make NYC commuters happier by replacing the harsh beeps that normally emanate from turnstiles within New York City’s subway system with synth tones customized for specific stations.

Here’s the video:

Regarding this ambitious project, Murphy himself says,

“New York City is a beautiful, one-of-a-kind place, and the people who are willing to do what it takes to live here – deal with the crowds and the commotion and the noise – deserve a little sonic gift like this. I want to turn the cacophony of the subway into unique pieces of music. It might seem like a small thing, but that’s exactly the point. This is such an easy way to make this great place I call home even greater.”

While Murphy is trying to rally support for the campaign via social and the Subway Symphony hub, it appears New York’s Metropolitan Transit Authority is ready to put the kibosh on the project before it even gets off the ground. Still, we appreciate Murphy’s hopeless idealism and give him an A for effort, even if the MTA never budges from its hardline stance. You can check out the campaign site for more info and upcoming episodes to follow the prologue clip you see above.

The campaign does, unfortunately, arrive at a somewhat awkward time as the client officially ended its relationship with W+K yesterday.

W+K New York

Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Erik Norin
Copywriter: Al Merry, Garrick Sheldon
Art Director: Jaclyn Crowley
Head of Content Production: Nick Setounski
Producer: Dominic Tunon, Alexey Novikov
Strategist: Tom Gibby, Jessica Abercrombie
Account Team: Patrick Cahill, Price Manford, Kyle Glackin
Business Affairs: Sara Jagielski, Justine Lowe
Lead Experience Designer: Kate Bauer
Creative Tech Lead: Craig Blagg
Sr. Creative Technologist: Mauricio Ruiz
Executive Interactive Producer: Jonathan Percy
Associate Interactive Producer: Mutaurwa Mapondera
Director of Technology: Charles Duncan
Engineering: Lead Cameron Brown
QA Lead: Sean Jones
Art Buying: Deb Rosen, Pietro Clemente

PRODUCTION- Documentary

Production Company: Pulse
Director: ThirtyTwo
Executive Producer/COO: Shirley O’Connor
Executive Producer: Hillary Rogers, Kira Carstensen
Line Producer: Shirley O’Connor
Director of Photography: Aaron Phillips
Production – Prologue

Production Company Knucklehead
Director Siri Bunford
Executive Producer/COO Tim Katz
Executive Producer Cathleen Kisich
Line Producer Ian BlainDirector of Photography Manel Ruiz

Editorial

Editorial Company: Final Cut
Editor Michael Wadsworth
Post Producer Mackenzie Alexander
Post Executive Producer Lauren Bleiweiss
Editorial Assistant Andrew Castiglioni
Telecine

Telecine Company: Significant Others
Colorist: Terressa Tate

Mix

Mix Company Color Collective
Mixer: Alex Bickel

Music

Song: “Home”
Artist: LCD Soundsystem
Production Company – Website
Production Company: North Kingdom

Video Production + Editorial – WEBSITE
Development Partner Company: Brehm Lab

Production – Audio Ad
Mix Company: Sonic Union
Mixer: Brian Goodheart

Johannes Leonardo Hypes PlayStation Vue

“If you had a button that could reverse time, you’d use it, wouldn’t you?” asks a young man in a blue business suit at the beginning of Johannes Leonardo’s 60-second spot promoting PlayStation Vue, Sony PlayStation’s streaming TV service which was announced in March. A series of other hypothetical questions regarding theoretical technology follow, including a magnetic force field, robotic legs giving you extraordinary strength and a real-life save point. It all leads up to the question, “If you had a TV experience better than you ever imagined just waiting for you inside your PlayStation, you’d use it, wouldn’t you?”

The answer to all the questions, obviously, is “Of course,” as the ad reminds viewers who already own a PlayStation that they already have access to the service, while presenting it as a selling point to those who don’t. It marks Johannes Leonardo’s first work promoting the PlayStation Vue since winning creative duties last fall. The straightforward nature of the ad and its “Start Vueing” tagline show a clear confidence in the service. The spot made its debut yesterday at E3 in Los Angeles, where Sony also announced that it will begin including certain channels unbundled beginning next month.

Credits:

Client: Sony

Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs / Leo Premutico
Executive Creative Directors: Tom Martin / Julian Schreiber
Art Director: Verenice Lopez, Jerome Marucci
Copywriter: Devin McGillivary, Steven McElligot
Head of Production: Cedric Gairard
Executive Producer: Sevda Cemo
Producer: Tina Diep
Associate Producer:  Dustin Grant
General Manager: John McCarthy
Account Director: Marc Gellman
Account Supervisor: Adam Rubin
Planning Director: Jennifer Colman
Associate Strategist: David Ceng

Production Company: MJZ
Director: Fredrik Bond
Executive producer: Kate Leahy
Line Producer: Alicia Richards
DOP: Crille Forsberg
1st Assistant Director: Mark Taylor
Production Designer: Petr Kunc

Post Production Company: The Mill, Los Angeles
Exec Producer: Enca Kaul
Producer VFX: Will Lemmon
Producer Color: Antonio Hardy
Shoot Supervisors: David Lawson, Becky Porter
Creative Director: David Lawson
2D Lead Artist: Becky Porter
3D Lead Artist: David Lawson
2D Artists: Andy Dill, Daniel Lang, Anthony Petitti, Narbeh Maridossian, Patrick Munoz, Tara DeMarco, Steve Cokonis, Tim Robbins
3D Artists: Phil Mayer, Majid Esmaeili, Steven Olson, Matt Longwell, Martin Rivera, Mike Di Nocco, Aldrich Torres, Monique Espinoza, Itai Muller
Matte Painting: Andy Wheater
Motion Graphics: Justin Demetrician, Greg Park, Andrew Marks
Colourist: Adam Scott
Art Department Coordinator: Daniel Midgley

Production Company in Prague: Unit & Sofa
Exec Producer: Fady Saleme
Line Producer: Nikola Mohorita

Radio Production Company: Sonic Union
Founder/Engineer: Stephen Rosen
Executive Producer: Justine Cortale
Producer: Melissa Tanzer
Casting Director: Maria Pappalardo

Editing House: Union Editorial
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
Editor:  Patrick Ryan
Assistant Editor: Andrew Droga
Cutting Assistant: Melissa Geczy

Music House: Q Department
Composer: Drazen Bosnjak
Producer: Zack Rice
Assistant Producer: Guin Frehling
Mixer: Steve Rosen

iPhone Photography Awards 2015

iPhone Photography Awards est l’unique compétition de photographie récompensant, depuis 2007, les clichés capturés uniquement à partir d’un iPhone, à travers plusieurs catégorie comme : Landscapes, Nature, Travel, Seasons, Panorama, Animals, Lifestyle, Sunset. Tout comme celle de 2014, la sélection des lauréats de 2015 nous montre des clichés aussi surprenants que magnifiques.


Photo by Oliver Astrologo, Lifestyle, Honorable Mentions.

Photo by Rudya Alina, Travel, Honorable Mentions.

Photo by Robert Radesic, Sunset, Winner.

Photo by Renai Roberts, Animals, 3rd Place.

Photo by Ming Jiuan SHEU, Landscapes, Honorable Mentions.

Photo by Mandy Blake, Lifestyle, 2nd Place.

Photo by Lauren Bealer, Panorama, 3rd Place.

Photo by Kathy Kingsbury, Travel, 3rd Place.

Photo by Kaihua Li, Panorama, 2nd Place.

Photo by Joshua Sarinana, Lifestyle, Honorable Mentions.

Photo by Jose Luis Saez, Architecture, Honorable Mentions.

Photo by Jeremy Kern, Children, Winner.

Photo by Jen Pollack Bianco, Animals, 2nd Place.

Photo by Heather Goss, Seasons, Winner.

Photo by Frances Mclean, Seasons, Honorable Mentions.

Photo by Faisal Alateeqi, Landscapes, 2nd Place.

Photo by Emanuel Vargas, Food, Honorable Mentions.

Photo by Denise Kwong, Landscapes, Honorable Mentions.

Photo by Ale Di Gangi, Travel, Honorable Mentions.

Photo by Adrian Mojica, Sunset, Honorable Mentions.

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OliverAstrologo01Landscape
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KathyKingsbury01Travel
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DeniseKwong01landscape
AleDiGangi10travel
AdrianMojica01Sunset

Unilever's Foundry50 Brings Best of Startup Bounty to Cannes


Unilever drew 300 entries for the Foundry50 in March and April, said Jeremy Basset, global marketing ventures director, who leads the effort. Mr. Basset has been working on the Foundry from its inception, in May 2014, under former Senior VP-Marketing Marc Mathieu, who left for a marketing post at Samsung earlier this month. He has been replaced on the Cannes speaker roster by Luis Di Como, Unilever senior-VP global media.

The Foundry isn’t just a contest, nor is it an incubator or accelerator, though it works with some, such as Collider in the U.K. Nor is it a venture-capital fund, though Unilever has one of those too. It’s really more of a conduit linking Unilever brands with startups, and now through Foundry50, also making the fruits of its efforts available to the broader marketing world.

“The reality is that the more the marketing industry can get behind startups, pilot with them, partner with them and help them scale, the faster not only will Unilever be able to invent the future, but so will the industry,” Mr. Basset said. “It’s good for the industry. It’s good for us as marketers.”

Continue reading at AdAge.com

TV Sports: Is the U.S. Open Ready for the Fox Era?

Traditionalists are holding their breath as Fox brings its bag of innovations to covering the United States Open golf tournament at the Chambers Bay course in Washington State, for good or ill.




Rachel Dolezal, Ex-N.A.A.C.P. Official, Breaks Her Silence on ‘Today’ Show

The former head of the civil rights association in Spokane, Wash., said she identified as black although she comes from a white family.




Caterpillar "Built For It Trials : Driving Range" (2015) 2:20 (USA)

Just in time for the US Open, pro golfers Erimo and Marimo Ikeuchi test out a movable driving range courtesy of five different Caterpillar machines. Which should not be confused with soccer playing on movable transport trucks courtesy of Nissan.

Glorix "Blood Portraits" (2015) 1:44 (Russia)

Glorix is a mosquito repellant. In this activation, they reasoned that every drop of blood a mosquito takes from us is a drop of blood that could have saved a life as part of a donation. To get that idea across they created Blood Portraits. A micro-scale art exhibition with an ad at the end. 80% of people who viewed the exhibit wanted to donate blood after. Glorix then had a larger fundraiser, too. Smart idea and a good cause, as well.

Objects and Food Ordered by Colors

La photographe Emily Blincoe, déjà mise en avant précédemment sur notre site, s’amuse une nouvelle fois à photographier les objets et la nourriture rangés par dégradé de couleurs, par stade de mûrissement ou d’utilisation. Ces nouvelles créations sont aussi plaisantes à parcourir que les précédentes.

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