Jun
16
Glorix "Blood Portraits" (2015) 1:44 (Russia)
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Glorix is a mosquito repellant. In this activation, they reasoned that every drop of blood a mosquito takes from us is a drop of blood that could have saved a life as part of a donation. To get that idea across they created Blood Portraits. A micro-scale art exhibition with an ad at the end. 80% of people who viewed the exhibit wanted to donate blood after. Glorix then had a larger fundraiser, too. Smart idea and a good cause, as well.
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