Hasta La Creative!

Saatchi & Saatchi New York shows how Charter’s services — namely TV with Primetime On Demand, high speed Internet, and the Spectrum TV App — can help you out of messy situations.

Each of the 30-second spots highlights a different service and a different situation. In “Camping,” it’s the Spectrum TV App allowing a group of friends to escape an angry horde of mosquitos to watch movies in the car. Charter’s high speed Internet gets the spotlight in “Game Night,” meanwhile, as it allows enough bandwith for a roomate’s obnoxious gaming party and a disgruntled search for a new apartment. In the third spot, “Mom,” Primetime On Demand serves as a mom-mellowing agent for an insufferably judgmental mother. While nothing groundbreaking, the spots convincingly present Charter’s services as a way of making it through some otherwise awful situations.

“With the right provider, people are more and more in control of where, when and how they consume content,” said Saatchi & Saatchi New York chief creative officer Jay Benjamin. “This latest campaign shows in an entertaining way that Spectrum is at the leading edge of this cultural shift.”

Credits:

Client: Charter Communications
Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Executive Creative Director: A. Chris Moreira
Executive Creative Director: Mark Schöller
ACD / Art Director: Mark Potoka
Senior Copywriter: Ross Wolinsky
Executive Producer: Diane Burton
Group Account Director: L. Parker Barnum
Management Supervisor: Paige Gruman
Account Executive:  Ted Walker

Production Company: MJZ
Director: Perlorian Brothers
Executive Producer: Scott Howard
Producer: Kelly King
Director of Photography: Jess Hall

Editing House: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Dave Otte
Executive Producer: Maura Woodward
Producer: Anne Lai

Visual Effects: Switch
Flame Artists: John Magel
Producer: Cara Flynn/Diana Dayrit

Music Company:  Beacon Street
Composers: Andrew Feltenstein/John Nau
Executive Producer: Leslie DiLullo

Face à l’impact de la pollution des océans et du réchauffement climatique, la Surfrider Foundation a mis en ligne une vidéo pour sensibiliser au fait qu’en 2100, 90% des plages auront disparues si la situation actuelle venait à perdurer. Le petit film met en scène des mannequins de cire dans des décors de plage et sous vitrine dans un musée afin d’illustrer le fait que les instants passés à la plage pourraient un jour n’être qu’un souvenir.

To celebrate its tenth birthday, YouTube is hosting a showdown of the top ads on the video platform. The brand announced that “advertising on YouTube has come of age,” noting that in 2014, four of the top 10 most-watched films on the site were ads. It released a voting site featuring 20 popular ads, including Volvo’s “Epic Split,” starring Jean-Claude Van Damme, Old Spice’s Man Your Man Could Smell Like, Kmart’s “Ship My Pants,” Evian’s “Roller Babies,” Budweiser’s “Puppy Love” and Volkswagen’s “The Force,” among others.

The views on the films range from 140,610,734, for Turkish Airlines’ “Kobe vs. Messi: The Selfie Shootout,” created out of Crispin, Porter & Bogusky to 8,296,804 for “Guys Backflip Into Jeans,” conceived by Cutwater.

We’re wondering what happened “Dumb Ways to Die” for Metro Trains. Created out of McCann Melbourne, the campaign swept the advertisting awards circuit in 2013 and earned 103,693,988 YouTube views since being posted in November 2012.

Continue reading at AdAge.com

For KFC’s 75th anniversary W+K Portland brought back the brand’s iconic ambassador Colonel Sanders, as portrayed by Darrell Hammond.

Hammond makes his debut in the role in the 45-second spot, “The State of Kentucky Fried Chicken Address.” The former SNL alum is mostly up to the task, although there may be just a tad too much of his Bush impression in the Colonel’s voice. In the spot, Sanders talks about how much things have changed while he’s been gone, lamenting that cargo pants just have too many pockets. But he promises that as much as things has changed, his chicken is still finger lickin’ good. In other spots, he sings about how all he needs is a “Bucket in My Hand” and wonders if mandolin music is still “America’s Favorite Music.” Broadcast spots will debut May 25th, running through August 16th with support from digital, including a revamped KFC.com and reimagined ColonelSanders.com. The campaign also includes packaging redesigns and new menu items, as well as store redesigns which will roll out over next five years.

“In my line of work I’ve been able to do impressions of a lot of interesting people,” said Hammond, in a statement. “But Colonel Sanders? He was a really fascinating guy. His lifelong entrepreneurial spirit and integrity are two things that drew me to him. He never gave up.  It’s an honor to bring to life such an iconic figure…and it doesn’t hurt that KFC is paying me in chicken (which, at the time sounded like a good idea, because I was very hungry that day).”

Credits:

W+K PORTLAND
Creative Directors: Karl Liberman, Eric Baldwin
Copywriter: Karl Liberman
Art Director: Eric Baldwin
Producer: Hayley Goggin,
Production Assistant: Nicole Kaptur
Interactive Strategy: Mike Davidson, Theresa Lai
Social Strategy: Matt Hisamoto
Strategic Planning: Britton Taylor, Lizzie Hanner
Media/Comms Planning: Alex Barwick
Account Team: Jess Monsey, Jesse Johnson, Kristin Postill, Alexina Shaber
Business Affairs: Alicia Willet/Karen Crossley
Project Management: Chenney Gruber
Executive Creative Directors: Joe Staples/Mark Fitzloff
Head of Production: Ben Grylewicz

PRODUCTION
Production Company: Joint
Director: Karl Lieberman + Eric Baldwin
Executive Producer: Patty Brebner
Line Producer: Shelli Jury
Director of Photography: Eric Edwards

EDITORIAL
Editorial Company: Joint Editorial
Editor: Nick Davis
Post Executive Producer: Leslie Carthy

VFX
VFX Company: Joint
Exec Producer, VFX: Alex Thiesen
Nuke Artist : Zack Jacobs
Smoke Artist: David Jahns
Executive Producer, Color: Thatcher Peterson
Color Producer: Antonio Hardy
Color Coordinator: Diane Valera
Colorist: David Ludlum

MUSIC + SOUND DESIGN
Music+Sound Company: Walker
Composer: N/A
Sound Designer: Noah Woodburn
Song (if applicable): “Keep on the Sunny Side”
Producer: Abbey Hickman + Sara Matarazzo

MIX
Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink

Moleskine a fait appel au réalisateur Rogier Wieland pour leur collection en édition limitée de bloc-notes « Alice’s Adventures In Wonderland ». Il a mis en scène un vrai lapin au milieu de décors en papier faits-main qui reprennent l’univers merveilleux du célèbre conte de Lewis Carroll : la scène du thé, les tailles changeantes de l’animal, les roses-dames et le chapeau du Chapelier Fou.

Freeform jazz fills and frenetic dance moves converge in a new spot from London-based content crowdsourcing company MOFILM for Bose and its almighty noise-cancelling headphones.

In this clip, directed by OPC’s Max Sherman, we’re reintroduced to 11-year-old hip-hop dancer Taylor Hatala, who broke out last fall on YouTube with her interpretation of Nicki Minaj’s “Anaconda.” After racking up over 13 million views (and counting) for that one and earning appearances on the likes of Ellen, Hatala now brings her energetic stylings to this piece of branded content, set in a Toronto space to the rapid-fire drumming of noted UK jazz/avant-garde percussionist Steve Noble.

Regarding the spot, dubbed “Music is My _”, director Sherman says:

“I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with. Taylor and her choreographer, Alexander Chung, choreographed and rehearsed a routine, and I couldn’t be happier with the way it turned out. She’s tantalizing to watch.”

Millions of viewers apparently agree.

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food merchants in Moscow in a bit of a bind.

But one Italian grocery store there, Don Giulio Salumeria, kept selling its real Italian food—and came up with a bizarre out-of-home stunt to advertise to consumers without tipping off the police.

With help from agency The 23, the store developed a unique outdoor ad that could recognize police uniforms. Whenever the cops would appear, the ad would cycle out of its rotating display—in essence, physically hiding from the authorities.

The agency insists this was a real stunt. And if so, it is clever and amusingly weird. After emailing the case study all over the world, though, I’d think twice about answering the door when the Moscow police come knocking.

CREDITS
Client: Don Giulio Salumeria, Moscow
Owner: Giulio Zompi
Marketing Director: Anna Ipatova
Agency: The 23, Krasnogorsk
Creative director: Evgeniy Shinyaev
Creative director: Mikhail Tkachenko
Technology Director: Alexander Selifonov
Account Supervisor: Vera Kriulets
Director Of Photography: Nikolay Shinkarenko
Technical Assistant: Valeriy Oreshnikov

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