Os bastidores do filme de O Boticário que está comovendo as timelines

Boticário

Conversamos com Rynaldo Gondim, diretor de criação da AlmapBBDO

> LEIA MAIS: Os bastidores do filme de O Boticário que está comovendo as timelines

Brainstorm9Post originalmente publicado no B9
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O colchão certo pode transformar qualquer um em super-herói

colchao

Pelo menos é o que a garante a Simmons na campanha para o Beautyrest Mattress

> LEIA MAIS: O colchão certo pode transformar qualquer um em super-herói

Brainstorm9Post originalmente publicado no B9
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Greenpeace apresenta as crônicas de óleo, gelo e fogo

greenpeace

Campanha dá continuidade a “Everything is NOT Awesome”

> LEIA MAIS: Greenpeace apresenta as crônicas de óleo, gelo e fogo

Brainstorm9Post originalmente publicado no B9
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Post-it promete fazer todo mundo gostar de banners

postit

Na Rússia, anúncios foram substituídos por lembretes

> LEIA MAIS: Post-it promete fazer todo mundo gostar de banners

Brainstorm9Post originalmente publicado no B9
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AXA Insurance: Family

All seat belts save lives. Using back seat belts reduce casualties in fatal accidents up to 75%.

Advertising Agency: Leo Burnett, Mexico City, Mexico
Creative Directors: Sebastián Garín, Alexis Ospina, Américo Medina, Román Barrera
Art Director: Arturo Velázquez
Copywriter: Román Barrera
Photographer: Diego Arrigoni
Additional credits: Ezequiel Schnabel, Juan Pulido
Published: February 2015

AXA Insurance: Friends

All seat belts save lives. Using back seat belts reduce casualties in fatal accidents up to 75%.

Advertising Agency: Leo Burnett, Mexico City, Mexico
Creative Directors: Sebastián Garín, Alexis Ospina, Américo Medina, Román Barrera
Art Director: Arturo Velázquez
Copywriter: Román Barrera
Photographer: Diego Arrigoni
Additional credits: Ezequiel Schnabel, Juan Pulido
Published: February 2015

D&AD: The ad filter

Advertising Agency: BETC / BETC Digital, France
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Alphons Conzen, Jonathan Baudet-Botella
Copywriter: Adrian Skenderovic
Development: Cogit
Motion Design: Raphaël Benhamou

St1: But I won't do that

22 years after the huge hit “I’d Do Anything for Love (But I Won’t Do That)” Meat Loaf finally gives an explanation to what ”that” is. All in collaboration with Swedish St1 – a chain of unmanned gas stations.

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Johanna Reis
Director: Tomas Skoging / ACNE
Published: May 2015

James Patterson Is Starting Imprint for Children’s Books

The prolific author is starting his own imprint, Jimmy Patterson, to publish middle grade and young adult fiction.




Many Companies Cut Ads From TLC’s ‘19 Kids and Counting’

At least 20 companies have removed their ads from the show after a report that one of its stars had been investigated on suspicion of molesting underage girls.




The 13 Strangest Vodka Flavors (and the Drinks You Could Actually Make With Them)

Vodka has long been well known and well loved for being flavorless. For the last few years, producers have worked to expand the market by introducing exotic flavors that get stranger with every passing year. But unless you closely examine the vodka aisle on the reg, you might not be aware of how weird it’s gotten.

That’s why AdFreak asked me, a bartender by night and cocktail science blogger by day, to track down the weirdest vodkas currently available. For those brave souls who are truly curious about flavored liquors, I even came up with some recommendations on ways to mix them. Check it all out below.

—Clair McLafferty is a bartender, freelance writer and Mental Floss cocktail science blogger based in Birmingham, Ala. Follow her on Twitter at @see_clair_write.



Claro: Signs of Progress

Advertising Agency: Ogilvy, Costa Rica
General Creative Director: Jesús Revuelta
Group Account Director: Nuria Andrés
Creative Supervisors: Pablo Castillo, Andrés Aguilar
Art Supervisors: Daniel Gurfinkiel, Héctor Acuña
Creative Copywriters: Paula Corella, Manrique Alvarado
Designer: Josué Garro
Account Executive: Gloriana Leitón
Production Company: Applebox Producciones
Editor: Leo Fallas

General Mills Joins the Pack, Reviews Media Agency Business


Just when you thought there were no large marketers left to put their media business in review, here’s General Mills.

The packaged food giant, the marketer of household-name brands from Cheerios to Yoplait, is reviewing its buying and planning business, a spokesman confirmed Thursday evening.

Joanne Davis Consulting is supporting the search.

Continue reading at AdAge.com

Historical Portraits on Cans

L’artiste Kim Alsbrooks, basé à Philadelphie peint des portraits historiques des dix-septième et dix-huitième siècles sur des canettes froissées. Le résultat artistique est surprenant du fait de l’anachronisme engendré entre la modernité des canettes et l’époque réelle des portraits dessinés.

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PopClik: Battle – Orchestra

The triumph of music over routine.

Advertising Agency: Bravo/Y&R, Miami, USA
Chief Creative Director: Claudio Lima
Creative Director: Pedro Pinhal
Copywriters: Guto Monteiro, Marlon Zanatti
Art Director: Pedro Pinhal
Illustrator: Black Madre
Published: May 2015

CNA: Hello pizza

Advertising Agency: FCB Brasil, Sao Paulo, Brazil
VP Creative Directors: Joanna Monteiro and Max Geraldo
Digital Creative Director: Pedro Gravena
Creative Directors: Adriano Alarcon, Carlos Schleder
Copywriters: Alessandra Muccillo, Lui Lima
Art Directors: Andre Mancini, Rômulo Caballero
Creative technologist: Márcio Bueno
Digital Production: Bolha
Project Managers: Lia D’Amico, Suelen Mariano
Information Technology VP: Gerson Lupatini
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Diogo Braga, Thiago Figueiredo
Planners: Raphael Barreto, Frederico Steinhoff, Alice Alcântara and Stephanie Day
Media: Alexandre Ugadim, Cris Omura, Rafael Amaral, Monica Oliveira, Aline Lins and Camila Oliveira
RTV: Charles Nobili and Ricardo Magozo
Production Company: Crash of Rhinos
Director: Miguel Thomé
Co-Direction: João Luz
Photographer: Marcos Ribas
Account Production Company: Diego Melo and Mary Lacoleta
Editor: Miguel Thomé
Sound Producer: Cabaret
Editor: Guilherme Azem
Account Sound Producer: Cayto Trivellato

PopClik: Battle – Hip hop

The rise of music. The fall of routine.

Advertising Agency: Bravo/Y&R, Miami, USA
Chief Creative Director: Claudio Lima
Creative Director: Pedro Pinhal
Copywriters: Guto Monteiro, Marlon Zanatti
Art Director: Pedro Pinhal
Illustrator: Black Madre
Published: May 2015

How Netflix Keeps Finding Itself on the Same Side as Regulators

The invisible hand of Netflix has been at work influencing policy and proposed mergers in the cable, broadband and media businesses.




Mindbombs.org

Read more on Adbusters.org

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Disque Denúncia Report Hotline: Dragon

The Sky looks more dangerous when someone releases a balloon.

Advertising Agency: FCB Brasil
Creative Directors: Daniel Japa, Fabio Moran
Art Directors: Felipe Gomes, Fabio Moran
Copywriter: Daniel Japa
Photographer: ArtLuz Studio
Published: May 2015