Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, KFC offers another spot featuring Darrell Hammond’s Colonel Sanders, who sings a chicken jingle. In a Clorox spot, Riley from Disney Pixar’s upcoming “Inside Out” is grossed-out when her dad (voiced by Kyle MacLachlan in the film) sneezes on her laptop. Her emotions fire up. Luckily, Clorox saves the day and the laptop screen.

If there were a Dairy Queen in Jurassic Park, you’d probably take shelter in the restaurant instead of run from the dinosaurs, right? Dairy Queen gives you a reason to avoid the prehistoric creatures: the Jurassic Smash Blizzard, a shake with peanut-butter cookies and chocolate-chip cookie dough.

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…the city looked like a dense group of rocky peaks in which white people live piled on top of each other.

by

From Adbusters #119: Manifesto For World Revolution Part 2

When I arrived in New York, I was surprised that the city looked like a dense group of rocky peaks in which white people live piled on top of each other.

At these moutains’ feet, multitudes of people moved very fast and in every direction, like ants. They started one way and turned around, then went the other way. They looked at the ground all the time and never saw the sky. I told myself that these white people must have built such tall stone houses after clearing all their forests and having started making merchandise in very large quantities for the first time. They probably thought: “There are many of us, we are valiant in war, and we have many machines. Let us build giant houses to fill them with goods that all the other people will covet!”

Yet while the houses in the center of this city are tall and beautiful, those on its edges are in ruins. The people who live in those places have no food, and their clothes are dirty and torn. When I took a walk among them, they looked at me with sad eyes. It made me feel upset. These white people who created merchandise think they are clever and brave. Yet they are greedy and do not take care of those among them who have nothing. How can they think they are great men and find themselves so smart? They do not want to know anything about these needy people, though they too are their fellows. They reject them and let them suffer alone. They do not even look at them and are satisfied to keep their distance and call them “the poor.”

— Davi Kopenawa, from The Falling Sky – words of a Yampmami Shaman

• #119
• urbanism
• economics

Source

R/GA launched a new spot for fashion headphones brand Beats featuring Golden State Warriors forward Draymond Green, entitled “Hear What You Want.”

In the spot, Green fields a series of increasingly hostile questions from the press, such as “How does it feel to play third fiddle to two All Stars?” Green shakes off some of the questions, answers others as dismissively as possible — like his “I don’t” when asked “You’ve been called disrespectful, how do you respond to that?” Eventually, Green has heard enough, slips on his Beats and walks away as the Eminem track “Phenomenal” plays, followed by the “Hear What You Want” tagline,  emphasizing the portability of the wireless Solo 2 headphones. Beats has long based its marketing around celebrity athlete endorsements, such as recent spots starring Lebron James and Cam Newton, so “Hear What You Want” is far from a departure. But this time there’s a new Eminem track to boost the spot’s viewability, which has resulted in over a million views since being uploaded last week.

La typographe américaine Annica Lydenberg de Dirty Bandits est l’auteur de la nouvelle série très colorée : « I’m a Piece of Garbage ». Elle a déniché de vieux objets vintage et abîmés qu’elle a trouvés dans la rue, pour y ajouter des citations honnêtes et réalisées à la main avec de la peinture. Elle a voulu créer le contraste entre l’usure et le trésor, la saleté et la propreté.

Photos by Gui Machado.

The trial, which is not open to the public, began in a Tehran courtroom, the semiofficial Tasnim news agency reported. The charges include espionage.

Zimmerman announced changes to its creative leadership, following the promotion of David Nathanson to chief creative officer; with Jesse Potack joining as executive vice president, executive creative director; Andre Felix joining as senior vice president, digital creative director; and the promotion of agency veteran Lee Gonzalez to senior vice president, group creative director.

Potack joins the agency from McCann New York, where he served as senior vice president and group creative director. He spent over 11 years with the agency, following a four year stint as a senior copywriter with Publicis Kaplan Thaler. Potack began his career with RTO+P as a copywriter and one of the original members of the agency. Over the course of his career he has worked on accounts such as Verizon, P&G, Staples, MasterCard, Wendy’s General Mills and Continental Airlines.

Felix makes Zimmerman the latest agency to poach talent from Brazil (the new Sweden?), arriving from Mood/TBWA in São Paulo, where he has served as head of digital, interactive creative director for just over a year and a half. That followed a short stint at IDTBWA as a planning director and at Facebook as Brazilian director of the company’s ADTZ Ad Manager. He also spent several years as an account manager and then general account director at Havas Digital. Over the course of his career, he has worked with clients such as Microsoft, Citroën, Walmart, Yahoo!, Pedigree and L’Oreal.

Gonzalez has served as a creative director at Zimmerman for the past six years, following stints as a freelance writer and creative director. She has also spent time with Cramer-Krasselt and Harris Drury Cohen as a senior copywriter, working with clients such as Kraft, White Castle, Corona,  Heinz, Frito-Lay and Sears over the course of her career.

“While the agency’s commitment to growing retail business is the end, there renewed drive to continue to advance the means,” said Nathanson. “We are proud to find talented people who share our unwavering understanding of business, but couple it with new thinking and innovation. Responsibility must never be an excuse to forgo brilliance.”

Are you a greedy person who doesn’t like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one.

In a new ad from Deutsch LA, a young man with exactly the kind of dour demeanor you’d expect from a nacho hoarder rants about the injustices of sharing, the social institution. In all honesty, it’s a sentiment we’ve all probably felt in one moment of weakness or another, which gives it some resonance. And the spot scores extra points for working in some dings against Facebook—namely, the culture of excessive baby photos and cat pics (though let’s be real, people who don’t like babies and animals are, in all likelihood, soulless). The look on the actor’s face when he’s swiping through his tablet is pretty much perfect.

Overall, though, the commercial doesn’t do a great job of making the gloppy, cheesy mess of a ground-meat pocket that can’t rightfully be called a nacho (the “Grilled Stuft Nacho,” which the brand just brought back from the dead) actually appetizing. But at least the brand’s marketing team knows to embrace the sociopathic demographic—when it’s not busy railing against the evils of a certain totalitarian clown.

CREDITS
Client: Taco Bell
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Associate Manager, Brand Experience: Alexandra Bunn
Food Consultant: Lois Carson Hunter

Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Directors: Guto Araki, Tom Pettus
Creative Directors: Erick Mangali, Ryan Lehr
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Director of Integrated Production: Vic Palumbo
Executive Producer:  Paul Roy
Senior Producer: Alison McMahon
Music Director: Dave Rocco
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Kim Suarez
Account Executive: Karah duMaire
Chief Strategy Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Sarah Freeark

Executives:
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty

Production Company: Hungry Man
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Managing Partner: Kevin Byrne
Executive Producer: Dan Duffy, Mino Jarjoura
Line Producer: Jason Gilbert

Editorial Company:  Cut & Run LA
Editor: Lucas Eskin
Senior Producer: Remy Foxx
Executive Producer: Carr Schilling

Post Facility: Jogger LA
VFX Supervisor/Flame Artist:  Tim Rudgard
Graphics: Jorge Tanaka
Executive Producer: Lynne Manino

Color Facility: Company 3
Colorist: Dave Hussey

Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Susie Boyajan

Composed Music: Massive Music
Creative Director/Composer: Tim Adams
Head of Production: Jessica Entner

Deutsch solidified its ever-stronger focus on research and relevant data streams this week by hiring industry veteran Madonna Deverson to fill the newly created role of EVP/brand intelligence.

Deverson joins the Deutsch organization after spending four years with Ogilvy. She was the director of information and intelligence for Ogilvy North America before being promoted to the role of senior partner/executive director of the agency’s “Intelligence Group” unit, and she began her agency career by spending more than eight years in Leo Burnett’s London-based research unit Leo IQ.

Her work has not strictly concerned advertising, though. Before joining Ogilvy, she held media news and research positions with what might seem like two opposing parties: The New York Times and the Fox News Channel.

Deverson’s hire is one of the first visible moves made by Deutsch’s new North American CEO Mike Sheldon, who was promoted from his previous role as chief executive of West Coast operations in January as Donny Deutsch left to begin his new career as a scripted TV star and Linda Sawyer replaced him in the chairman role after an agency-wide restructuring.

The release itself furthers the Sheldon narrative by naming the new position “part of Sheldon’s initiative to align bi-coastal agency resources” and noting that, while Deverson will work primarily out of LA, she will report to chief strategy officers on both coasts.

What will Deverson do in the new role? Sheldon mentions “our development of original and shareable work” while the release says she will “simplify complex data and transform it into insights that provide a new foundation for clients’ marketing strategies.”

Market research, then. She will also drive self-promotional efforts from within the Deutsch organization by assisting in “the development of intellectual property and thought leadership.”

Deverson earned her Bachelor of Arts and English in Popular Culture from Australia’s University of Melbourne, and she teaches college courses in Branding & Integrated Communications as an Adjunct Professor at the CCNY CUNY Masters Program.

Le designer australien Craig Sutton a imaginé un packaging et une brochure pour le célèbre jeu vidéo retro « Pacman ». Comme un jeu de société, nous pouvons voir des pions représentant Pacman ainsi que les différents fantômes. Il a reproduit le jeu en y ajoutant sa touche personnelle et quelques différences, tout en restant dans le style « Pacman ».

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