Hasta La Creative!

Red Tettemer O’Connell + Partners launched a campaign for its new client, smartphone case brand Speck, emphasizing the durability of its new Presidio line. 

The “Designed for Impact” launch campaign aims to show, directly, that the Presidio line of smartphone cases are better equipped to handle a beating than competitors. In “Falling Florals,” for example, a floral print version of Presidio handles repeatedly falling into bouquets given the liquid nitrogen treatment and emerges no worse for the wear. It’s very much an illustrative approach and while competitors aren’t shown for comparison (it would have been kind of cool to see a phone destroyed by the test), the message is abundantly clear: if you’re the kind of person who’s prone to dropping your phone, you might want to invest in one of these.

“Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices,” said Speck vice president, marketing Michael Burdeny. “We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal.”

“Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line,” added RTO+P president and CCO Steve Red. “Presidio’s launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry.”

In addition to the spots, the campaign also includes a print component, a partnership on a Buzzfeed quiz and an interactive “Dropped” game in partnership with Undertone.

Credits:
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Ari Garber, Mark Garman
Art Director: Jeremy Gilberto, Marta Kosseva
Copywriter: Jordan Briendel
Producers: Joe Mosca, Amy Mangus
Account Executive(s): Susan Baraczek, Chelsea Dubin, Kim Trubey
Photographer/Designer: Nic D’Amico

Production Company: Monogram
Director: Nic D’Amico
Director of Photography: Nic D’Amico

Music House: MilkBoy

Red Tettemer O’Connell + Partners teamed up with Taye Diggs for a Father’s Day campaign built around Diggs’ “Dad Jam.”

The spot sees Diggs singing lyrics like “Get down with your dad self” and “all good in the fatherhood” while dancing and generally celebrating dad style. In other words, this is one of the more paninful to watch Father’s Day ads you’ll see this year. Near the end of the spot, Diggs alludes to last year’s “Stop Dad Pants” spot with the Smokey Bear-esque line, “Only you can stop dad pants.” The digital campaign features media buys on sites including Esquire, Hulu, Bleacher Report and Flipboard, as well as promotion on Dockers’ social media sites with the #DadJam hashtag.

“The strategy is to celebrate that fatherhood and style are not mutually exclusive,” Steve Red, chief creative officer of Red Tettemer O’Connell + Partners, explained to Adweek. “This Father’s Day, Dockers is tipping their hat to dads everywhere who wear fatherhood well—even while catching a bit of spit-up on the shoulder or throwing an appropriately stern glance toward their daughter’s new boyfriend.”

Red Tettemer O’Connell + Partners launched a new campaign for the California Association of Realtors entitled “Long Story.”

The campaign title refers to the long stories individuals in the pair of ads tell when asked questions about the origins of a dog “Biker” and a shirt “Cool Shirt” — each beginning with a California realtor. In “Biker” (above), which gains lots of points for a bulldog wearing biker goggles (although he should probably also be wearing a helmet), two women ask a biker where he got the dog. “Well, I met this nice fellow Dan, he’s a realtor,” the biker begins. The realtor snagged them a house with a large garage and from there a string of circumstances led to adopting the dog.

“Cool Shirt” follows a similar formula, continuing the approach of last year’s “Ripple Effect” effort highlighting California realtors’ role in the state’s economic growth. Both spots end with the line, “What starts with one California realtor benefits all of California.” Social and digital campaign elements will roll out throughout the rest of the year.

Credits:

Chief Creative Officer: Steve Red

Executive Creative Director:  Steve O’Connell

Group Creative Director: Ryan Scott

Creative Director: Todd Taylor

Art Director: Matthew Gould-Lucht, Michelle Maben

Copywriter: Chase Doutre, Tedd Wood

Producers: Joe Mosca, Meg Dibley

Interactive Creative Director: Derek Little

Interactive Designer: Hannah Dillon

Social Strategy: Annie Heckenberger, Allison Hartman

Account Team: Carla Mote, Susan Baraczek, Gillian Darr, Bergan Foley

Production Company: Wild Plum

Director: Vince Malone

Director of Photography: Marc Greenfield

Executive Producer: Shelby Sexton

Producer:  Mike Garcia

Color Correction: Alkemy X

Colorist: Janet Falcon

Radio Production: Alkemy X

Engineer: Bob Schachner

Editing House: Red Alert (RTO+P)

Editor: Chip Schofield

Music House: APM

Sound Design: Alkemy X

Sound Designer: Bob Schachner

Audio Mix: Alkemy X

Mixer: Bob Schachner

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O’Connell + Partners, timed to Father’s Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a speech that is loaded to the gunwales with quotables (“You’re just hired help paid in groin kicks!”) to a room full of soon-to-be dads, while Sarah Harbaugh—wife of San Francisco 49ers coach Jim Harbaugh—tearfully warns men about the dangers of “dad pants.”

Didn’t Dockers make those popular in the first place? Just asking questions. It’s nice to see gendered advertising that doesn’t go out of its way to insult anyone for a change, but did I hear Gruden take a swipe at dad jokes? Like hell those are going away.

Planet Fitness is back with the latest spot in its campaign against "gymtimidation."

This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of "Pilatatumba," which appears to a combination of zumba-like jumping, twirling and dancing. A newbie can't keep up, and she later explains to a Planet Fitness employee: "And that's why I don't like gyms." The employee explains that Planet Fitness isn't a gym, and a voiceover takes over, promising "No gymtimidation. No lunks. Unlimited fitness training. Just $10 a month."

As was the case with Crunch's old "No Judgments" positioning, it's never fully clear (at least to me) quite how Planet Fitness is different from other fitness chains. But enough people must feel uncomfortable at gyms to be open to the mere suggestion that this place is somehow mellower. Three more national spots will break soon.

Agency: Red Tettemer O'Connell + Partners.