MDC Takes Majority Stake in Bay Area Agency Y Mobile Labs


MDC Partners is taking a majority stake in Redwood City, Calif.-based Y Mobile Labs.

The shop, which focuses on mobile strategy and design capabilities, was founded by CEO Ashish Toshniwal and Chief Technology Officer Sumit Mehra in 2009. It has since grown to 140 people across Redwood City, Indianapolis and Bangalore, India.

“In today’s environment, mobility is at the very core of how brands need to approach their business and how they go to market,” said Miles Nadal, chairman and CEO of MDC Partners, in a statement. “Our best-in-class agency partners have long proven that the combination of creativity and technology is a powerful force for disruptive innovation, and they have been at the entrepreneurial forefront of digital innovation. Now, with Y Media Labs as a partner, our network can even more powerfully help clients connect deeply with consumers, inventing and building to create new revenue streams and increase marketing ROI.”

Continue reading at AdAge.com

Comfyballs – Legalize Comfyballs – (2015) :40 (Norway)

Comfyballs - Legalize Comfyballs - (2015) :40 (Norway)
I should probably have delegated this ad to one of the boys since it’s… all about “the boys”. A small Norwegian startup is making extremely comfortable men’s underwear that hold your hairy space hoppers snug in place, you know so that spunk tanks don’t rattle around like marbles in an oak barrel. From the little I know of the world of giggleberries, comfort in the undercarriage starts with a well designed pair of underwear. However, the young startup has a bit of an issue, they’re “fighting the US Patent office which claims the brand name is indecent (using the word “balls”)” with this campaign. Sales are up, and Comfyballs are hoping to make an appeal at the next junction. So here we have a glorious 2001 homage style close-up on the courage-bags, to celebrate the berries.

If the brand name “comfyballs” is rude, then what was the Axe cleaning campaign?

Lena Dunham's Ad for Rachel Antonoff Imagines Zoe Kazan as the First Woman President

Lena Dunham directed this new four-minute fashion film for Rachel Antonoff, in which Zoe Kazan stars as Audrey, a young woman with dreams of the presidency.

When Audrey is dressed down by a neighbor to whom she had hope to explain her platform, Dunham enlists a bit of magical realism and lets Audrey’s imagination take the reins, as we see what her version of the presidency might be. Oh, and since this is an ad, after all, Audrey dons Rachel Antonoff’s new collection & Other Stories.

While the spot is a bit ’90s girl power, leaning on a lighthearted, easy-going tone, as Jezebel notes, it is rather fun and charming.  And Dunham herself used promoting her film as another opportunity to make her opinions about 2016’s candidates clear. 



Porcelain Sculptures with Birds Heads

Coup de coeur pour cette série de photos réalisée par les hollandais Michel Vanderheijden van Tinteren et Roel Moonen (de l’Atelier Les Deux Garçons) qui ont voulu représenter des sculptures en porcelaine avec des têtes d’oiseaux de toutes races. Un projet amusant et attendrissant où les oiseaux ont des corps d’humains.

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Dewy Beauty Portraits – Harper’s Bazaar Indonesia's Into The Gloss Image Series is Fresh-Faced (GALLERY)

(TrendHunter.com) Harper’s Bazaar Indonesia’s ‘Into The Gloss’ editorial is captured by photographer Glenn Prasetya and highlights cosmetics that are both understated and vibrant. Whether shining…

? Descubra seu QI de Poker: Um game para desafiar a mente

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> LEIA MAIS: ? Descubra seu QI de Poker: Um game para desafiar a mente

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Justin Timberlake Plays a Washed-Up Lime; It's the Latest TV Ads


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man drops a couch on his friend and an artist tattoos a typo on her client. They’re sorry (but not really), they’re eating Milk Ways. Meanwhile, Julia Louis-Dreyfus doesn’t need her charming boyfriend to put a ring on it — even if that proposal comes with romantic island views — she just needs that $25 outfit from Old Navy.

And Justin Timberlake stars in a docu-style spot as Ricky “Sour” Vane, a man-shaped lime who was the life of the party, smoothing down the burn of tequila before Sauza 901 tequila changed everything.

Continue reading at AdAge.com

PZU Educational programme: My Favourtie Toy


Direct Marketing
Pzu

My Favourite Toy allows children to insure their favourite teddy bear or a toy car.

Advertising Agency:DDB&Tribal, Warsaw, Poland
Creative Director:Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art Director:Magdalena Drozdowska
Deputy Creative Director:Magdalena Drozdowska, Mateusz Ksiazek
Copywriter:Mateusz Ksiazek, Karol Soczewka
Illustrator:Maciej Szymanowicz
Senior Copywirter:Anna Krolewicz
Senior Art Director:Rafal Micha?ek
Account Manager:Katarzyna Kwiecinska
Main Specialist for External Communication:Agnieszka Kiewesz
Head of Team for External Communication:Rafal Kowalczyk
Art Buyer:Magdalena Dobiszewska
Producer:Maja Sontag
Director:Jan Forys
Creative Solutions Producer:Elzbieta Mielcuch

Toyota Urban Cruiser: Fail


Print
Toyota

Let the city fail. Urban Cruiser with 7 airbags

Advertising Agency:Y&R, Lima, Peru
Chief Creative Officer:Christian Sanchez, Fernando Iyo
Creative Director:Daniel Lobatón
Art Director:Gonzalo Paredes
Copywriter:Jim Pino
Photographer:Alex Freundt
Additional Credits:Account Director: Romina Fuks
Account Executive:Giuliana Rojas, Karen Salked

Production Company Tröll Pictures Launches in Los Angeles, Signs Snorri Bros

New commercial production company Tröll Pictures launched today in Los Angeles. In conjunction with hanging its shingle, Tröll Pictures announced roster directorial duo the Snorri Bros, and welcomed Peter Steinzeig as Executive Producer. The new company was started by Brickyard VFX partners Dave Waller, Patrick Poulatian, Kirsten Andersen and Steve Michaels.

“Tröll is positioned to address the recent trend towards all-in commercial production, and with distinct creative talent such as the Snorri Bros, we can take any project from inception to completion,” said Steinzeig.

The team has worked with the Snorri Bros (Eidur and Einar Snorri) for years on various projects for brands that include Hummer, Palm and Texas Health Resources, and always succeeded in finding the perfect mix of practical production-driven storytelling and visual effects. “The Snorri Bros develop such innovative approaches to making the real look fantastical, which defines their distinct live action style,” explained Michaels. “They are a perfect fit for our roster, and together with Brickyard VFX, it’s a nice balance that speaks to the flexibility and range of talents that Tröll offers.”

Day-to-day operations will be led by Steinzeig, who has two decades of experience in both domestic and international commercial markets, and partner Steve Michaels, who brings a long tenure of managing successful visual effects studios from Method Studios to Brickyard. Tröll’s skilled directors will offer live action expertise for clients of all sizes, and Tröll will exploit Brickyard’s bicoastal resources in both Los Angeles and Boston to scale for any sized project.

For more information please visit http://trollpictures.tv

FCB, Peruvian Radio Station Blare Classical Music on Car Horns

We’re not sure why New York or other metropolises haven’t adopted this, but they could learn a thing or two from Peru, where FCB Mayo collaborated with local station Radio Filarmanio–the only one to play classical music in said area (along with jazz among other genres)–on an interesting project. What exactly? Well, the campaign dubbed “Clasiclaxon” encourages replacing car horns with classical music from the likes of Beethoven, Mozart, Vivaldi and Strauss. Not only does it help alleviate the traffic noise in Lima but seems to enthuse the city’s citizens in the process.

Client: Radio Filarmonía
Executive Director – Martha Mifflin, Radio Filarmonia
Agency: FCB Mayo
Chief Creative Officer – Humberto Polar
Executive Creative Director – Flavio Pantigoso
Creative Director – Daniel Sacroisky
Creative Director – Victor Vélez
Art Director – Daniel Tomazini
Designer – Lorena Duarte
General Producer – Jacques Aragonés
Producer – Alonso Palomino
Executive Producer – Sebastián Salinas
Account Director – Sandra Goicochea
Executive Producer – Andrea Lenz

Production Company: Patria
Director- -Milovan Radovic
Director of Photography – Roddy Zevallos Dextre
Director of Photography – Jessica Steiner
Assistant Director – Marrioth Alfonzo
Art Director – Sandro Angobaldo
Executive Producer – Tarek Kahhat
PR Director – Julio Pérez Luna
Audio Director – Gonzalo Polar
Post Producer = Nelson Wisar

Dyson Names R/GA London Digital AOR

Dyson has named R/GA London as its digital agency of record following a review, the agency’s third major new client win of the year following McDonald’s and Uniliver’s skincare portfolio. R/GA London will be responsible for “creating a long-term road map of strategic, global digital work for the brand.” According to The Drum, the review pitted R/GA against Sapient.

“We wanted to partner with an agency that shares our enthusiasm,” said Richard Seagers, Dyson global digital product director, “and R/GA’s strategic expertise and unique ability to develop both digital services and culturally relevant communications, will help enable us to continue to drive our digital strategy even further over the coming years.”

It’s a real privilege to partner with such an iconic British brand that shares our own DNA in design and innovation,” added Matt Lodder, vice president, managing director R/GA London. “We can’t wait to start collaborating together.”

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them

BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put stickers next to them that read, “You make mistakes when you’re hungry.”

The fails are curious and amusing in their own right, of course, which is what makes this idea work so well. Adding a little snarky sticker caps them off perfectly. It helps that Snickers has had affection for people’s mistakes for a long, long time.

The agency tells us the creatives scouted for mistakes throughout Manhattan and Brooklyn over the past few weeks and selected the most absurd ones for the campaign. For instance, the flipped tiles in the subway were found on at a 4-train stop. The door sign (Enter, Do Not Enter) was found in the entrance of a building in Williamsburg. The “7st floor” sign was in a commercial building in Midtown.

The campaign extended to social media, as the brand encouraged fans to share any #hungrymistakes they found or had made themselves.

More images plus credits below. Click to enlarge:

CREDITS
Client: Snickers

Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Bianca Guimarães
Senior Art Director: Florian Marquardt
Senior Art Director: Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Photographer: Billy Siegrist

Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal



UnitedHealthcare – Our song / Dirty Dancing – (2015) :60 (USA)

UnitedHealthcare - Our song / Dirty Dancing - (2015) :60 (USA)
The casting here suits the idea much better than the furniture suits the couple, for some reason they don’t strike me as mid century modern types. But they do strike me as loving “Dirty Dancing” being cuddly & still flirting with their spouses types. So when they start a spontaneous dance-off in the kitchen, I’m there. And when she “comes in too hot”, I’m giggling. Ouch. That had to hurt.

Lenovo Enlists Several Street Artists to Invigorate Singapore via Tablet

If you don’t own a Lenovo Yoga 2 tablet yet, perhaps this spot may inspire you to go ahead and purchase one. From global agency We Are Social, the campaign enlists street artists to take over the streets of Singapore, simply creating their work by using the Yoga 2 built-in projector. The feature of the Yoga 2, dubbed the Pico Projector, brings the artists’ visions to life and seems to capture the local community. We Are Social also built up anticipation for the project via a Facebook Event page and an Instagram account.

Regarding the campaign, which showcases some fun artwork, We Are Social creative director Sharim Gubbels says in a statement, “Technology has always opened up new avenues for artists to explore, and at times even pushes the boundaries of art itself. This is a perfect example of it. By using the versatility and freedom the YOGA Tablet 2 Pro provides, we want to give the audience a different way of experiencing art, and show them stories about their city they might have never even thought about. Hopefully, this is just the beginning.”

David & Goliath LA Makes ‘The Announcement’ for California Lottery

David & Goliath Los Angelese launched a new ad for the California Lottery, introducing new Extra Play Scratchers.

The agency plays on the fact that the new scratch off game is the first-ever with a game on both sides of the card, presenting this as a gasp-worthy innovation. It introduces the card via a tech release parodying event called Innovationcon 2015 in which its spokesman claims it will innovate innovation, due to being “shatterproof,” “bendable” and two-sided. Unfortunately, the tech event parody approach is running a bit thin, following similar premises from Cheetos and Apartments.com in recent months, even if it makes more sense coming out of California. The 45-second broadcast spot is supported by digital, mobile and OOH components designed to showcase “how California Lottery has created a Scratchers ticket so forward-thinking, it might just change Californians’ perspective on Scratchers tickets forever.”

Credits:

Agency:  David&Goliath, LA?Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery

Creative Director: Greg Buri
Creative Director: Basil Cowieson

Copywriter:  Kacey Coburn/Greg Buri
Art Director: Jennifer Yi/Basil Cowieson

Strategic Planning Director: Kristen Knape
Strategic Planner: Jessica Watts

Managing Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Katie Lambrecht
Group Account Director: Stacia Parseghian
Management Supervisor: Janet Wang
Account Executive:  Lindsay Brown
Assistant Account Executive:  Ellen Lovoy
Project Manager: Erin Cavin

Director of Digital: Josh Crick
Director of Digital Delivery and Technology: Robert Boucher
Digital Production and Technology Manager: Michael Karney
Digital Content Strategist: Ashton Dunn
Senior Interactive Developer: Ardon Hall
Digital Production Coordinator: Keenan Howard

Production Company:  Tool of North America
Director:   Geordie Stephens
Director of Photography:   Mandy Walker
Managing Director / Exec. Producer:  Oliver Fuselier
Executive Producer: Robert Helphand
Line Producer: Jeff Tanner
Sales Representative: Shortlist Management: Charlie McBrearty, Vanessa McLean

Editorial House: Spinach Editorial
Editor: Shane Reid (from Whitehouse Post)
Assistant Editor: Micah Chase
Producer: Jonathan Carpio

Telecine:  Company 3
Colorist:  Bob Festa

Online & VFX:  JAMM VFX
Flame Artist:  Jake Montgomery
Executive Producer: Asher Edwards

Music:  Barking Owl

Music and Sound Design:  Barking Owl
Sound Mixer / Engineer:  Mark Meyuhas at LIME Studios

James Franco Wrote a Long, Strange Ad for McDonald's in the Washington Post

“When I needed McDonald’s, McDonald’s was there for me. When no one else was.”

James Franco offered an unlikely endorsement of the fast-food chain Thursday—at a time when its treatment of employees is under scrutiny—by writing a Washington Post op-ed in which he fondly recalls working there as a struggling actor in the ’90s.

It was 1996. Franco had dropped out of UCLA, against his parents’ wishes, and was trying to pay his own way while sleeping on a couch in a Los Angeles house with two other actors.

“Someone asked me if I was too good to work at McDonald’s,” writes Franco, now 37. “Because I was following my acting dream despite all the pressure not to, I was definitely not too good to work at McDonald’s. I went to the nearest Mickey D’s and was hired the same day.”

And he has quite the stories from the job—how he worked on different accents while manning the drive-through; how he was hit on by a male co-worker who didn’t speak English; how he started eating leftover cheeseburgers even though he’d been vegetarian; how “everyone ate straight from the fry hopper.”

The essay is nostalgic and anecdotal. Yet it’s likely to get some serious attention in part because of McDonald’s current battle with employees over wages. The chain plans to raise the minimum wage for its workers by more than $1, to $9.90, by July 1. But many workers say that’s just not enough. It also says it will to sell off some franchises, so that it won’t have to pay as many workers that increased wage.

Franco acknowledges all of this, and is clearly rooting for the company. “How this cost cut will affect jobs remains unclear,” he writes. “But I want the strategy to work.”

In closing, Franco states plainly that he was “treated fairly well at McDonald’s. If anything, they cut me slack.” And yes, he still eats there, every once in a while.

“After reading Fast Food Nation, it’s hard for me to trust the grade of the meat,” he writes. “But maybe once a year, while on a road trip or out in the middle of nowhere for a movie, I’ll stop by a McDonald’s and get a simple cheeseburger: light, and airy, and satisfying.”

His thoughts on the new Hamburglar remain unclear.



LEGO Brick Documentary Trailer

Après le succès du long métrage « The Lego Movie », la marque LEGO s’est lancée dans la production d’un documentaire, « Beyond the Brick: A LEGO Brickumentary » dont le trailer a été dévoilé. L’objectif est de présenter l’histoire de la marque de manière ludique. Le tout est réalisé par Kief Davidson et Daniel Junge, oscarisé pour son documentaire « Saving Face » en 2012, et commenté par Jason Bateman.

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SAP's Maggie Chan Jones Discusses Event Strategy and New Campaign


Maggie Chan Jones was named CMO at software company SAP in November, succeeding former CMO Jonathan Becher, who took on the role of chief digital officer at SAP.

Since then, Ms. Jones has been busy preparing for Sapphire Now, the company’s annual marketing event, taking place this week in Orlando, Fla., and developing the next phase of SAP’s ad campaign “Run Simple.”

In the following interview, Ms. Jones talks about SAP’s event strategy, its new campaign and how it measures ROI.

Continue reading at AdAge.com

Rand Paul's Digital Chief Says Plea for Ideas Is Crowdsourcing


Political campaigns are notoriously opaque. They’re also typically pretty top-down affairs despite staffers’ insistence that “It’s all about the grassroots.”

So it was a bit surprising to see Vincent Harris, the young entrepreneur heading digital for GOP presidential hopeful Sen. Rand Paul of Kentucky, asking supporters on Twitter for ideas.

Specifically, he asked followers of his @VincentHarris account on Wednesday what the candidate might do better in digital media. In a related post he wrote, “I am around always to listen. Have had folks as young as 14 send in great tips to vincent (at) http://randpaul2016.com Please keep ’em coming.”

Continue reading at AdAge.com