2015: Leap Year


FX Media Phierce Media

from animal self to Gutenberg self to
modern & postmodern & metamodern
self … now the time has come for one
more mighty leap …

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Outside human cognition

Scientists at the Robotics Institute of Carnegie Mellon have created The New Artist, an autonomous robot that creates art for other machines. With the creation of an aesthetic outside human cognition, The New Artist claims for itself the powers of perception, fruition and interpretation.

Leah McInnis

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MEME WAR AT AEA CONFERENCE

Kyle Depew, Illuminator Collective

Let the Meme Wars begin! The high priests of mainstream economics received a feisty welcome to the American Economic Association conference in Boston last Friday as a group of intrepid rebel economists with the Kick It Over campaign distributed copies of the Kick It Over manifesto and projected billboard-sized critiques of the orthodoxy outside of the opening event.

Follow the action #kickitover

Photos courtesy of Kyle Depew, Illuminator Collective

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Life in the Algorithm

From Adbusters #117: Blueprint for a New World, Part 6: Aesthetico

The searches we make, the news we read, the dates we go on, the advertisements we see, the products we buy and the music we listen to. The stock market. The surveillance society. The police state, and the drones. All guided by a force we never see and few understand.

A series of calculation procedures that come together to constitute capitalism’s secret ingredient?—?the all holy algorithm, that which binds and optimizes. Those strange numerical gods who decide whether or not you’re a terrorist and what kids’ toy is going to set the market on fire this Christmas. But what are they, where did they come from and how did they get so powerful?

Algorithms are not new. You can trace their origin all the way back to a 9th century Persian mathematician by the name of Muhammad ibn Musa al–Khwarizmi (Algoritmi in Latin) from whom the word derives its name. Then there was Abu Yusaf Ya’qub ibn Ishaq al–Kindi, a contemporary of al–Khwarizmi’s at Baghdad’s House of Wisdom. He discovered and developed the science of frequency analysis, or code–breaking, providing a basis for code breaker Alan Turing to develop his Turing Machine, the theoretical prototype for the 9 billion devices currently sending and receiving signals through the Internet.

When we talk about algorithms, when they come up in conversation, often tied to latent and emerging fears, we’re not talking about the mathematical models behind them, we’re talking about the models that the models were modeled on. Most people have never heard of a polytope, Boolean Logic or the Hirsch Conjecture. But everyone has a credit score, whether they like it or not.

If we want to interrogate the true nature of these numbers, the wizard behind the ghost in the machine, we need to look no further than Adam Smith, that dour Scot who lived with his mum and accidentally created the modern world.

Smith was neither a modernist nor a cosmopolitan. He was an absent’minded hermit who never married, had few friends, suffered from alternating fits of depression and hypochondria, travelled outside Britain on just one occasion and demanded that all his personal writing be burned upon his death. He was the supreme king of unintended consequences, a humble and misunderstood moral philosopher who became the patron saint of greed.

Most famously, and most tragically, Smith was an ambitious writer who got a bit flowery with his language on occasion, and, as a result, his entire legacy was reduced to two words: invisible and hand. As in, the Invisible Hand?—?that mysterious market force that secretly and surreptitiously guides all our actions and decisions. Or so we’ve been told.

In The Wealth of Nations, the blueprint for what became known as capitalism, Smith drops the phrase but once. It’s situated in a rather dry discussion on trade policy and is used as a metaphor in a straightforward critique of mercantilism’s excessive restrictions.

And that’s it. Just a cursory metaphor used for poetic flourish in an otherwise obscure and forgettable passage. And for the 150 years that followed the book’s publication, that’s exactly what it was?—?obscure and forgotten. Smith didn’t mention it, his contemporaries didn’t mention it, nor did his critics. Nary a soul on Earth repeated those two words or paid them any heed.

That is, until 1948, when everything changes.

If you look at a Google NGRAM chart of “invisible hand,” you’ll see that there was
little to no interest in the phrase up until the 1930s and ’40s, at which point it begins to bubble up a bit, gaining traction in a few peripheral spheres here and there. Then in ’48, Chicago School economist Paul Samuelson writes a book called Economics: An Introductory Analysis, which would go on to become the best–selling economics book of all time.

In his book, Samuelson grabs hold of Smith’s wordplay and freebases meaning from it until a mere metaphor mutates into the economic doctrine that would define the shape and form of global finance for the remainder of the century, and beyond.

“Every individual, in pursuing only his own selfish good, was led, as if by an invisible hand, to achieve the best good for all, so that any interference with free competition by government was almost certain to be injurious,” writes Samuelson. And with that, not only is it justifiable to be callous in the pursuit of wealth, your callousness will somehow, vis–à–vis the invisible hand, uplift those you trample on your way to the top.

Picture Gordon Gekko, hair trickling with high–end product, walking with the gait of limitless sprezzatura, saying, “Greed is right, greed works. Greed clarifies, cuts through and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.”

Samuelson would later go on to regret the liberties he took with Smith’s words, but the meme had already been injected into the passive hive mind of economics. What followed was a long and tangled game of economic telephone wherein Smith’s fatalistic conceit gradually took on mythical qualities. From turn of phrase to doctrine, from doctrine to dogma, from dogma to metaphysical law. The invisible hand became the celestial justification of the free market and the economic rationalist’s negation of anything that stood in its way.

Austrian economist Friedrich Hayek even went so far as to develop an entire theory of human interaction based on the myth. It was called Catallactics, and proposed that we did not live within an economy, but rather, a Catallaxy?—?a complex and self–organizing system in which every individual sent out a constant stream of complex signals that mixed to create overall market behavior.

Knowledge, Hayek argued, was distributed on an individual level, each person containing their own fraction of the whole.

The vast repository of human knowledge was inherently decentralized. Because of this, no central body or government agency could ever hope to contain enough of it to know what was really going on. But if allowed to move freely without meddling, these messages would come together to create order and equilibrium in the market.

This, he argued, is why the government should never meddle in the market. And why order could never be “planned,” and was instead “brought about by the mutual adjustment of many individual economies in a market.” As long as the signals, our private info–snowflakes, could float freely, the market would reach equilibrium.

Through Hayek, dogma became revelation?—?the invisible hand was not merely a magical presence promising equilibrium, it was also pointing us toward a not–too–distant utopia. And if we didn’t follow the hand? Oppression and despair would follow mankind into a dark hole of tyranny.

Hayek’s ideas spread swiftly through a series of think tanks connected to his economic clique, The Mont Pelerin Society, which counted Karl Popper, Ludwig von Mises and, of course, who else but Milton Friedman among its members. Together they successfully launched what we now call “neoliberalism” into the political consciousness.

Neoliberalism found its champions in Margaret Thatcher and Ronald Reagan. Thatcher regularly corresponded with Hayek and used the slogan There Is No Alternative (TINA) to explain her affection for its concepts. Reagan hired Friedman to be his economic advisor. And together they carried out an economic revolution that smashed trade unions and deregulated and privatized anything and everything that could be guillotined. From this axis of Anglos, it spread to other parts of the Commonwealth, then to Europe, Asia, South America and beyond.

But no matter how much they stripped away government meddling, somehow the “abstract signals” still weren’t getting through. The hand remained clenched and crises endemic. Asia, Argentina, the Eurozone, the 2008 meltdown, the flash crash. The market continually failing to magically self–correct and achieve equilibrium.

The faithful kept their faith and stuck to the program. The crisis, both economic and existential, were met with a recommitment to the faith in the form of austerity and technology and the dream persisted.

The problem was obvious to anyone outside the neoliberal thought–bubble: the invisible hand wasn’t real and it didn’t exist. It never had existed. It wasn’t just invisible, but immaterial, made from the twisted fantasies of economists obsessed with achieving an impossible “equilibrium.” You couldn’t touch it, and it couldn’t touch you.
Until now.

In 2010, when the Dow Jones Industrial dropped 1000 points in under a minute, the biggest one–day point decline in history, it received far less attention then it deserved, because everything returned to normal a few seconds later. Now, miniature flash crashes occur constantly throughout the day. But this crash was a turning point, demonstrating that something had changed. That something was that the neoliberals had achieved what communists, socialists and Christians never could: they made their god real, and in doing so, achieved their utopia. They just didn’t let the rest of us in on it.

The critical flaw in Hayek’s vision of the hand was that a “central body” could never gather enough information. We know this to be untrue, and with big data and the analysis and manipulation of that data through algorithmic equation, the missing link between money and the machine was discovered.

The searches we make, the news we read, the dates we go on, the advertisements we see, the products we buy and the music we listen to. The stock market … All informed by this marriage between mathematics and capital, all working together in perfect harmony to achieve a singular goal?—?equilibrium. But it’s a curious sort of equilibrium. Less to do with the relationship between supply and demand, and more about the man and the market.

All these algorithms we encounter throughout the day, they’re working toward a greater goal: solving problems and learning how to think. Like the advent and rise of high–frequency trading, they’re part of an optimization trend that leads to a strange brand of perfection: automated profit.

And their current day use, no matter how impressive the specs, is still rooted in 7th century code–breaking. Only now it’s about breaking our individual codes. Throughout the day we send out thousands of our own individual abstract signals and the algorithms figure out how best to streamline our existence into the market’s needs. We’re all just cyphers waiting to get cracked.

This is not the stuff of Orwell and Huxley, but Amazon and the NSA.

There is an overwhelming feeling of inevitability surrounding all of this. With computational capacity still threatening to double every two years, the algorithmic estate will continue to expand and become more sophisticated. All of this development, testing and research is leading to a predictable outcome. Given that they are leading investment and research in the sector, Wall Street financiers will develop the world’s first fully functioning Artificial Intelligence.

If any of this feels inevitable, it’s because it was designed to make us feel that way. If the algorithms that organize the world of money were turned on their head and used to analyze the defects in their guiding philosophy, they would shred it all on one razor sharp fact: the world beyond the market is still a real one. And no matter how sophisticated the math, how brilliant the AI, we will always be living in it.

Outside of The Wealth of Nations, Smith employed the Invisible Hand concept on only two other occasions. Once in his Theory of Moral Sentiments, where he slags off the rich, and the other in the History of Astronomy, where he says:

For it may be observed, that in all Polytheistic religions, among savages, as well as in the early ages of Heathen antiquity, it is the irregular events of nature only that are ascribed to the agency and power of their gods. Fire burns, and water refreshes; heavy bodies descend, and lighter substances fly upwards, by the necessity of their own nature; the invisible hand of Jupiter was never apprehended to be employed in those matters.

These days, the “savages” kick back, polish their yachts and let the machines do their thinking for them. Their god is a primitive and cruel one. Worse yet, it lacks imagination. The future it sees is just an optimized version of the present. Everything that falls within its gaze is predictable, because mathematical sequences are predictable. What remains to be seen is whether or not human beings are as predictable as the machines think we are.

– Douglas Haddow

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See This: Homeless People Wrapped In Christmas Lights

Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]

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To Drive Chevy, Larkin Sandgroper Migrates To Detroit

I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […]

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Five Experiential Marketing Campaigns That Really Work

Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […]

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Taking Down Goliath Is Digital 101 For The Davids Of Business

If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

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Right In Front of Elliott’s Eyes, Media And Advertising Mutate

Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won’t unleash a “Stuartism” on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

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Advantages of Video Conferencing in College

When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […]

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This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […]

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Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]

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ABM Opens Nominations for Gertrude Crain Award


The Association of Business Media (ABM), a division of the Software and Information Industry Association (SIIA), is accepting nominations for a new award — the Gertrude Crain Award — which recognizes women leaders in b-to-b media.

The award honors the late Gertrude Crain, who served as chairman of Crain Communications, the publisher of Advertising Age, from 1973 until 1996.

“We want to recognize a woman who has made a significant impact in the b-to-b media industry, and who embodies the talent, knowledge and business acumen reflected in the great work and leadership of Gertrude Crain,” said Mike Marchesano, managing director of the ABM.

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Longstanding B-to-B CMO Says BMA, ANA Merger Was Needed


Kathy Button Bell has served as VP-CMO at global engineering company Emerson for more than 15 years.

The $24.5 billion company, which celebrates its 125th anniversary this year, has businesses ranging from industrial automation to climate technologies.

In her 15 years as CMO, Ms. Bell has led marketing efforts including a rebranding campaign launched in 2001 called “Consider It Solved;” customer-focused ad campaigns such as “It’s Never Been Done Before;” and innovative social media efforts and mobile apps for business units.

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CES: CBS CEO Moonves Calls Overnight Ratings 'Useless,' Defends Streaming Service


This week in Las Vegas, Leslie Moonves, president and CEO of CBS, met with a CMO — he didn’t say who, only that the executive was from a “major corporation.”

“I said, ‘Okay, let’s say your company wants to spend $100 million dollars. Why can’t you come in and give me the $100 million dollars?” Mr. Moonves told an audience on Wednesday, at the Consumer Electronics Show. “‘I will make available to you any form of media that you want. And I will satisfy everything you need.'”

“Now, he didn’t write me a check write there, but he’s thinking about it.”

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Sports Illustrated Swimsuit Issue Coming to Life as Two-Day Festival in Nashville


Sports Illustrated is promoting and building on this year’s Swimsuit Issue with a two-day event in Nashville on Feb. 11 and 12 that will feature a concert by the band Kings of Leon. The effort, called the Swimville Fan Festival, is an attempt by Sports Illustrated to reach consumers directly in a new way and bring advertisers along for the ride.

Nashville Convention and Visitors Corp. is a marketing partner for the event, which means it paid a sponsorship fee to Sports Illustrated, according to Brendan Ripp, the magazine’s publisher. Other brands have also signed on, he said, declining to name them.

“It’s so important as a brand and company to build new revenue streams,” he said.

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Smell Like You Sweat Money With Downy; See TV's Latest Ads


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Kirstie Alley is the fairy godmother of weight loss in Jenny Craig’s latest ad featuring the actress, who returned to the brand last year, while banner ads come to life in TaxSlayer’s new spot. And a Downy Unstoppables ad, which sounds like it’s voiced by the narrator of VH1’s “The Fabulous Life Of,” asks “how do you want to smell?” Perhaps like you sweat money, or like champagne tastes?

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

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Google Search Share Falls to Lowest Level Since 2008 While Yahoo Gains


Google’s dominance of the U.S. internet search market slipped last month to its smallest share since 2008 while Yahoo posted a large share gain, as the companies grappled with the fallout of a search deal on Firefox browsers. But don’t necessarily expect future shifts of the same magnitude.

Google’s slice of the U.S. search market fell to 75.2% in December from 79.3% a year ago, while Yahoo jumped to 10.4% from 7.4%, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

The changes were spurred by a deal in November where Yahoo replaced Google as the default search engine on Firefox browsers in the U.S. Google had been the automatic search option for Firefox, which was developed by Mountain View, California-based Mozilla Corp., since 2004.

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Under Armour Has High Hopes for Stephen Curry Shoe Launch in Battle Against Nike


If you want to be a player in the basketball shoe business, you need a star. And Under Armour hopes it found its man with the NBA’s Stephen Curry, who is about to lace up his very own Under Armour shoe.

The company, which only got into the basketball shoe business four years ago, officially announced the Curry One shoe on Thursday, marking one of Under Armour’s first big plays in the signature basketball shoe game. The shoe — which will sell for $120 and hit stores on Feb. 13 — will make its on-court debut Friday night when Mr. Curry wears them for the first time as his Golden State Warriors take on the Cleveland Cavaliers at a home game on ESPN.

Cavs star LeBron James is a Nike endorser, so when the game was originally scheduled, it symbolically pitted Under Armour against its arch-rival. But Mr. James is not expected to return to the court due to an injury for a few days.

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See The New Yorker's Charlie Hebdo Cover


The New Yorker has just released an image of its Jan. 19 cover, titled “Solidarit,” in the wake of the Charlie Hebdo massacre in Paris. The illustration is by Ana Juan.

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