Pizza Hit Appoints Ogilvy & Mather London as UK Creative Agency

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Pizza Hut has appointed Ogilvy & Mather London as its creative agency in the UK without a pitch, The Drum reports. The account is estimated at £10m.

“I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK,” Sandeep Kataria, general manager at Pizza Hut UK & Ireland said about the appointment. “I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK. Already a partner of Pizza Hut and Yum! brands across numerous markets worldwide, we naturally want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network.”

The news follows the appointment of Deutsch LA as lead creative agency in the US in July, and a recent logo and menu revamp. Ogilvy & Mather London will be tasked with creating a series of integrated campaign articulating “Pizza Hut’s unique proposition and relevancy to consumers today,” according to The Drum.

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Campbell Mithun Drops the ‘Campbell’

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Today in News we missed, Minneapolis agency Campbell Mithun followed the recent hiring of a new CEO and CCO and announcements of a physical move with a name change: no more Campbell, just Mithun.

From the Minneapolis Star-Tribune:

“Starting this week, the agency will be known as Mithun, in honor of co-founder and advertising legend Ray ­Mithun.”

About that move:

“Early next month, the agency will move five downtown blocks from its Campbell Mithun Tower location on S. 9th Street to the rehabbed site of the first Federal Reserve building in Minneapolis at 510 Marquette Av. S.”

The article also notes that the appointment of new CEO Rob Buchner (formerly of Fallon) and CCO David Carter (formerly of BBDO NY) preceded these larger changes, as did the signing of new clients like Pandora and Ashley Furniture (for which McCann scored the creative). Here’s more:

“Since Buchner took over, the agency has added a new executive creative director, two associate creative directors, a group media director and three associate media directors.”

In case you missed the renewed focus on founder Ray Mithun, the agency’s website hosts a page titled “Ray’s Ghost” that collects his best-known quotes.

New Career Opportunities Daily: The best jobs in media.

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

The White House’s new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it.

As part of the ongoing “It’s On Us” campaign, which President Obama has said is about “condemning sexual assault as loudly as we should,” the new spot is focused on a party bystander who sees a young man stop a woman from leaving the party when she’d like to.

The ad comes as colleges and universities across the country enter into a “National Week of Action,” from Nov. 17-21, geared to motivate students to get involved in the “It’s On Us” campaign. According to White House research, bystander intervention programs help to change social norms and teach people to speak out.

“Bystander involvement can be very important, and oftentimes men underestimate other men’s attitudes toward violence,” Valerie Jarrett, senior advisor to the President, tells BuzzFeed. “They don’t understand that other men are opposed to violence, too. So if they get the sense that it’s OK [to intervene] because everyone else around the room feels the same way you do, the first person who gets up will inspire the next person to get up, and the next person and the next person.”

The self-aware PSA isn’t too wordy, though it does employ Jon Hamm’s velvety pipes. 

CREDITS
Agency: Mekanism
CEO/President: Jason Harris
CD: David Horowitz
Head of Strategy: Eric Zuncic
Design Director: Albert Ignacio
Associate Director, Brand Manager: Caroline Moncure
Senior Producer: Kati Haberstock
Creative Technology Director: Sean Cosier
Senior Producer: Amber Cope
Production: PARK PICTURES_BYSTANDER TV
Director: Vincent Haycock
EP: Mary Ann Marino
Producer: Alex Fisch



Skittles Is Poised for a Super Bowl Ad


Skittles is headed to the upcoming Super Bowl, where it will appear in a commercial during the big game for the first time, according to people familiar with the matter.

A spokeswoman for brand owner Wm. Wrigley Jr. declined to comment on the ad, but acknowledged a plan “around” Feb. 1, when NBC will broadcast the game from Phoenix. “Skittles will continue making game day ‘awesomer’ in 2015, including a variety of activities from The Rainbow around Super Bowl Sunday,” the spokesman said in an email, referring to the brand’s colorful brand imagery.

Wrigley parent Mars Inc. is a regular Super Bowl advertiser that has typically showcased brands from its North American chocolate division, such as M&Ms or Snickers, and the company is expected to continue that strategy in this season’s championship game. So the Skittles ad would represent additional Super Bowl spending by Mars. BBDO New York is the creative agency for M&Ms and Snickers, while DDB Chicago handles Skittles.

Continue reading at AdAge.com

Essa ótima série de GIFs explica conceitos do design responsivo

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Conversar com especialistas às vezes pode ser enervante. Você até sabe o que está querendo fazer, mas não sabe dar nome aos bois e acaba chamando as coisas pelos nomes errados, ou não compreende completamente o conceito que querem lhe passar.

Também é assim na conversa com designers. Você quer um design que fique bem no smartphone, mas que também não fique esquisito no mobile. Como explicar isso?

E se, de repente, bem no meio do projeto você reparou que as imagens estão ficando pixeladas demais, ou que estão ficando esticadas quando você abre o site em determinada plataforma, como solicitar uma correção?

Para minimizar esse problema de comunicação com designers, a Froont, uma empresa especializada em ferramentas que ajudam a criar sites responsivos, criou essa ótima série de GIFs animados que explicam alguns conceitos de design de sites, como a diferença entre responsivo e adaptativo, uso de breakpoints, elementos agrupados, configurações de largura máxima e até a vantagem do uso de vetores em relação a imagens.

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Para quem entende pouco do assunto, vale conferir para compreender um mínimo. Para os especialistas, vale salvar alguns desses GIFs para usar como explicação quando algum cliente ou colega estiver mais confuso. A explicação detalhada de cada um dos conceitos pode ser conferida no site da Froont.

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The New Yorker Food Issue

Pour l’édition de Novembre de The New Yorker Food, la directrice artistique du journal, Christine Curry, a fait appel à l’artiste italien Simone Massoni pour réaliser 10 dessins qui viennent illustrer le numéro. Une note de couleur jaune vient souligner chaque dessin en noir et blanc de manière subtile. A découvrir.

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Harley-Davidson: Reflection


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Advertising School:Accademia di Comunicazione, Milan, Italy
Student Art Director:Andrea Raia

Amazon and Hachette Resolve Dispute

The accord allows the publisher to set prices on its e-books, a major issue in a battle that led Amazon to discourage sales of Hachette books.

John Cook Leaving The Intercept to Return to Gawker

Mr. Cook, who was the editor in chief of The Intercept, will become deputy editor of investigations at Gawker.



Mekanism Continues ‘It’s On Us’ PSA Effort for White House

Back in September, Mekanism rolled out its “It’s On Us” sexual assault awareness PSA for the United States government, enlisting the help of celebrities (including actor Jon Hamm), along with President Barack Obama and Vice President Joe Biden, to deliver its message.

Now, the agency is rolling out phase two of the campaign, again calling on bystanders to help prevent sexual assault. While the initial effort relied on its star power, this time around Mekanism instead attempts to put the viewer in a realistic situation. At a drunken house party, a female guest attempts to leave, only to have her exit blocked by an aggressive guy asking, “Oh no, you’re not leaving are you? Why do you want to go home?” as another guy sits on the couch with a drink. “This isn’t a PSA about sexual assault,” says the voiceover, “it’s about being the guy who stops it.” The spot ends with the guy getting up from the couch to come to the girl’s aide, followed by the message “It’s on us to stop sexual assault” and directing viewers to ItsOnUs.org.

While lacking the visibility of its predecessor, the spot communicates its message well. By focusing on the guy on his couch just having a drink at a party as an uncomfortable situation unfolds, it puts the viewer in his position, the idea being that viewers in a similar situation will know that it’s time to act rather than simply doing nothing — to be part of the solution, rather than part of the problem. Its released is timed in anticipation of next week’s “National Week of Action” at colleges and universities across the country, a push to get students involved with “It’s On Us.” (more…)

New Career Opportunities Daily: The best jobs in media.

A Topless Miley Cyrus Licks and Fondles a Blow-up Toy in Ad for Seamless Tights

In case you were wondering where Miley Cyrus was hiding, look no further than this little ad with everyone’s favorite wrecking ball wearing nothing but a smile and some Golden Lady seamless tights.

It’s not going to break the Internet, but it is an odd palate cleanse after a day of staring at the sun—er, the moon—in the form of Kim Kardashian’s oily derrière. 

Subtlety isn’t exactly Miley’s strength, and she sure packs enough innuendo and suggestive behavior into these 15 seconds to wedge herself in some weird cavity of your brain like a GIF of a monkey drinking its own pee.

Just kidding, Miley. Keep up the good twerk, YOLO, lulz, 420, etc.



Deal Struck, Amazon Lets Hachette Set Its Own E-Book Prices


Amazon and Hachette Book Group have resolved their dispute over e-book prices and physical book sales with a multiyear agreement in the U.S., ending a standoff that cut off availability of some of the publisher’s books by the online retailer and stirred up ugly PR for Amazon.

The deal will take effect early next year. Hachette will have the ability to set consumer prices of its own e-books, but benefit from “better terms” when it delivers lower prices for readers, the companies said in a statement today. Seattle-based Amazon will also prominently feature Hachette books in promotions.

The world’s largest online retailer blocked pre-orders for some of Hachette’s books earlier this year, including “The Silkworm,” a new novel by J.K. Rowling, writing under the pseudonym Robert Galbraith. Amazon has also appealed directly to authors, offering them all of the proceeds from the sale of any digital book in a letter in July.

Continue reading at AdAge.com

New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]

The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury’s, Waitrose, Asda and Debenhams, some of which have pulled at viewers’ heartstrings, while others have offered up some comedy.

“The Art of McCartney” reverencia a contribuição de um beatle à música

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Estamos em 2014. Os Beatles anunciaram sua separação há 44 anos. Lá se vai quase meio século desde o auge da beatlemania. E ainda assim, milhares de fãs – entre os quais eu me incluo – acordaram de madrugada nas últimas semanas só para disputar, fosse online ou pessoalmente, os ingressos para assistir aos shows de Paul McCartney no Brasil. Mais além foram alguns dos principais nomes da música das últimas décadas, que decidiram reverenciar o chamado “the cute beatle” na coletânea The Art of McCartney.

Aos 72 anos, Paul McCartney segue produzindo muita coisa nova – e boa -, diferentemente de muitos artistas de sua geração ou até mesmo mais novos do que ele.

O disco, que será lançado oficialmente na próxima semana em diversos formatos, é um daqueles tributos de causar inveja em qualquer mero mortal. Mas Macca não é um mero mortal, como alguns podem insistir em acreditar. Macca fez parte de uma das maiores bandas que já existiu, era o McCartney da dupla Lennon-McCartney, revolucionou a música em tantos níveis que é impossível mensurar. E até derrotou a morte... ou pelo menos um boato a respeito.

Aos 72 anos, Paul McCartney segue produzindo muita coisa nova – e boa -, diferentemente de muitos artistas de sua geração ou até mesmo mais novos do que ele. E apesar de não precisar da grana – sir Paul é um dos caras mais ricos do Reino Unido -, continua rodando o mundo com suas turnês. Por quê? Porque ele pode e quer. Porque isso é o que faz esse cara feliz. E é o que faz milhões de fãs felizes, também, especialmente aqueles mais novos, que só agora estão descobrindo sua obra e felizmente ainda terão a chance de vê-lo no palco.

E tem também sua obra, seja nos Beatles, com o Wings ou em sua carreira solo. Todas as fases devidamente cobertas em The Art of McCartney, que conta com a participação de Billy Joel, Bob Dylan, Heart, Steve Miller, Yusuf Islam (que já foi conhecido como Cat Stevens), Harry Connick Jr, Brian Wilson, Corinne Bailey Rae, Willie Nelson, Jeff Lynne, Barry Gibb,  Jamie Cullum, Paul Stanley & Gene Simmons, Paul Rodgers, Roger Daltrey, Def Leppard, The Cure + James McCartney, Chrissie Hynde, Robin Zander & Rick Nielsen, Joe Elliott, Owl City, Perry Farrell, Dion, Allen Toussaint, Dr John, Smokey Robinson, The Airborne Toxic Event, Alice Cooper, Toots Hibbert & Sly & Robbie, BB King e Sammy Hagar. Na edição de luxo, as faixas extras trazem, ainda, Booker T Jones, Ronnie Spector, Darlene Love, Ian McCulloch, Peter, Bjorn & John e Wanda Jackson.

Já pode começar a chorar? Não, só depois de dar o play acima, no stream completo do disco que foi disponibilizado no YouTube.

Se a gente passa os olhos por esta lista de nomes, descobre uma parte importante da nata do rock – e de outros estilos – reunida aí. Mas e aí, eles deram conta do recado? Depende de como você ouve. É claro que, para quem é fã(nático), nada se compara ao original. Agora, se a gente consegue deixar os julgamentos de lado, é um tributo bacana, que muito provavelmente deve ter emocionado todos os envolvidos.

No site do projeto, é possível conhecer um pouco da história e da proposta por trás de The Art of McCartney, inclusive como foi o trabalho realizado pelo produtor Ralph Sall. Uma história que começou lá atrás, em Liverpool, quando o jovem James Paul McCartney começou a se interessar por música ainda moleque, na 20 Forthlin Road.

Aliás, se você é beatlemaníaco e planeja uma peregrinação à terra santa (Liverpool, é claro), vale muito investir no passeio oferecido pelo National Trust, que leva grupos pequenos às casas onde John e Paul foram criados. Visitar a 20 Forthlin Road é bacana, mas não chega aos pés de conhecer Mendips. Eu recomendo essa experiência, porque é única.

Chega do papo e aumente o som.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Publishers Sell Sponsored Content Made for Instagram, Snapchat


Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired’s website.

“We use to create content that would live in our magazine,” said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. “Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client’s social channels and website.”

“The last layer, which is the new part, is they want the content to also live on the influencer’s channel,” she added. “The first place these pictures ever appeared was on their feeds.”

Continue reading at AdAge.com

Through a Glass Photographies

Dans sa série « Through a Glass Darkly », le photographe basé à Londres Nick Turpin, a capté des images de passagers d’autobus de Londres au cours de leurs déplacements nocturnes. En utilisant la condensation sur les fenêtres causée par le temps froid extérieur associée à l’ obscurité de la nuit, Turpin crée des vignettes romantiques de chaque sujet dans leurs moments pensifs.

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The Art of Shaving: Socks, Underwear, Belt


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Give a gift he’ll love, no, really love.
Happy Father’s Day.

Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Senior Creative Directors:Kara Goodrich, Cesar Finamori
Senior Art Director:Fernando Mattei
Copywriter:Kara Goodrich
Calligrapher:Jackson Alves
Producer:Ilona Siller
Account:Matt Mason, Danielle Willett, Julia Pawling, Stephanie Cruz

KFC Zinger Burger: Green, Yellow


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Others’ taste sweet beside it.

Advertising Agency:Ogilvy&Mather, Istanbul, Turkey
Executive Creative Director:Tolga Buyukdoganay
Art Director:Burcu Günister
Copywriter:Er?an Develier
Photographer:Ale Burset
Post Production:Diego Speroni, F16 Productions

Huggies: Momentcam


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Advertising Agency:INNORED, South Korea