Hasta La Creative!

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

The post Columbia Sportswear Films Brand Advocates On Field Trip In Jordan appeared first on AdPulp.

This week, Argus is hiring an account executive, while KSV needs a senior copywriter. McMurry/TMG is seeking an interactive marketing manager, and iCrossing is on the hunt for a senior media manager/associate director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Account Executive Argus (Boston, MA)
• Senior Copywriter KSV (Burlington, VT)
• Interactive Marketing Manager McMurry/TMG (Phoenix, AZ)
• Senior Media Manager/Associate Director iCrossing (New York, NY)
• Creative Marketing Writer True North Custom (Chattanooga, TN)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

After a week of relative silence, the NFL decided that the best defense would be a good offense.

At a news conference today in midtown Manhattan, league Commissioner Roger Goodell read a statement outlining an array of reforms that will change how the league will set standards for the personal conduct of its players and employees.

He did not address specifics of his discussions with sponsors, some of whom have been publicly dissatisfied with the NFL’s response to date over domestic abuse charges against several players. “I made it clear to sponsors directly that we are going to do better in this area,” Mr. Goodell said. “Now we have to deliver.”

Continue reading at AdAge.com

Os leitores do Brainstorm#9 provavelmente já conhecem o BeerTone, a paleta de cores de cerveja a la Pantone criada pela artista e fotógrafa Angelica Dass.

Usando o catálogo de Angelica como base, o designer espanhol Txaber criou uma série de embalagens de garrafas e latas de cerveja com o estilo minimalista da Pantone, refletindo a cor da bebida que está envazada.

Basta reparar na cor das latinhas para escolher se a cerveja da vez deve ser uma pilsner, lager, stout ou ale. A escolha da fonte Hipstelvetica também dá  impressão de que você já tomou algumas antes mesmo de abrir a primeira garrafa.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) As proved by these unconventional food deliveries, the process of ordering something as simple as a pizza has become an experience that is much more efficient and entertaining than before….

• Read more about #Gamergate – Insulting consumers shrinks the market
• Add new comment

A gente vive reclamando da falta de equilíbrio entre trabalho e vida pessoal, mas também vive fazendo hora extra, ficando no escritório até tarde ~só esperando o trânsito melhorar~ ou terminando tudo aquilo que não deu tempo de fazer por ter ficado procrastinando durante o expediente.

Nesse escritório de Amsterdã, as coisas funcionam diferente. Quando bate 6 da tarde, todo mundo precisa encerrar seus trabalhos, porque o escritório ‘desaparece’ – com apenas o apertar de um botão, a mesa é suspensa por cabos de aço, junto com computadores, equipamentos e tudo mais, liberando o espaço para outras atividades, como alongamentos, almoços ou festinhas pós-expediente.

“Acreditamos que se a gente der alguma coisa às pessoas – nesse caso, um ambiente para que elas possam fazer o que quiserem – elas eventualmente também vão retornar com alguma coisa”, explica Sander Veenendaal, diretor criativo da Heldergroen, a empresa que faz uso do escritório durante o horário comercial.

Já que a mesa ‘desaparece’ depois de um determinado horário, os funcionários são obrigados a entender que precisa haver um equilíbrio entre o tempo gasto no trabalho e em outras atividades, como networking, uma aula de ioga, festinha para dançar, etc.

Para empresa, o bônus é que o lugar fica mais seguro. Já que as mesas e equipamentos não ficam visíveis durante a noite, o risco de assalto é muito menor, já que nada chama a atenção em uma sala ‘vazia’.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.

Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?

For Shoppers

Starbucks is a perfect example of how an omni-channel approach to marketing improves the customer experience. The Starbucks app makes coffee buying a smooth experience. All the information about the product is in the app as well as the ability to purchase. That commerce functionality is given a bit of omni-channel goodness making the reloading of one’s Starbuck’s card balance an agnostic one. It can be done from the app, from the Starbuck’s website or in person at a Starbucks. Everything’s updated no matter where the transaction takes place and awards accumulate without any action on the user’s part.

Taking things a step further, a true omnichannel experience would seamlessly connect a merchant’s online shopping cart (filled via mobile or web) with an in-store shopping cart that’s at the ready when the customer walks into their chosen physical store and calls it up on a kiosk or at the register using NFC, Bluetooth or even a passcode.

The gist of the perfect omni-channel experience from the customer perspective is that the shopper should never have to do anything more than once or backtrack in any way during the shopping process no matter where or on what device the shopping occurs. And they should be served the right information at the right time based on the context of the situation.

For Retailers

In a way, the benefits of omni-channel to the retailer and similar to the benefits the shopper experiences; everything is seamless and smooth and moves in one, uninterrupted direction from initial contact to final checkout. Specifically for the retailer, this results in fewer abandoned shopping carts and increased sales because if something’s not available in-store, it can easily be accessed while in the store via a kiosk or via the shopper’s device. This increases the likelihood the retailer will not lose the sale and potentially make sales they wouldn’t otherwise have made.

Because omni-channel ties together the entire chain of shopping events (through closely knit, all-in-one-channel data collection), a clearer picture is painted for the retailer allowing them to better serve the individual needs of shoppers as well as notice trends sooner and adapt more quickly to changing shopping patterns.

And by collecting this personalized information, the retailer can deliver a more personal shopping experience by delivering (via web, mobile or in-store kiosk) items that might be of interest to the shopper based on their search and shopping histories.

For Affiliates

Recent Forrester research (http://info.linkshare.com/download-our-new-affiliate-marketing-whitepaper) found that deal-driven consumers turn to affiliate sites first and they often start and end their shopping experiences at an affiliate site. This, Forrester says, is because of the prevalence of affiliate deal sites, coupon sites and comparison-shopping sites. People are simply conditioned to look in these places during their omni-channel excursion. This is very good news for affiliates and brands working with affiliates.

In fact, according to the study, three times as many shoppers believe the promotional deals they find on affiliate sites are better than the ones they see on a retailer’s website. In addition, affiliate channel shoppers are 4x more likely to try a new brand after receiving an offer and usually spend more than the average online shopper.

Because of these findings and because merchants are recognizing the benefits of omni-channel, the affiliate channel is ripe and well-positioned to experience rapid growth as long as everyone in the affiliate channel plays nice with one another. Merchants have to craft affiliate programs for their affiliates that are easily implemented and follow brand compliance. Networks have to facilitate transactions that are seamless and invisible to the consumer. Affiliates need to insure their selling efforts play nice with the brand’s omni-channel practices. Basically, everyone needs to make the shopping process as easy as slipping a dollar bill into a dancer’s g-string.

This guest post was written by Greg Shepard, CEO of AffiliateTraction.

Three months ago we broke the news that Beth Ann Kaminkow, CEO of Dallas-based Omnicom shop TracyLocke, was leaving her position to serve as global CMO of shopping center company Westfield Group.

We heard nothing more on the subject until today, when we received a tip claiming that the agency had hired a new CEO: Hugh Boyle, global chief digital officer at Geometry Global Chicago.

Mr. Boyle is a hard man to find: he recently deleted his Twitter account, and all calls to his Chicago office went straight to voicemail. Neither TracyLocke in Dallas nor Omnicom’s corporate office in New York offered any assistance on the topic.

Some backstory: Mr. Boyle hails from the United Kingdom, and he spent more than eight years at Ogilvy Action in London after the agency acquired his former employer, Tarantula. In 2011 he was promoted to global head of digital at the Ogilvy shop, and just over a year ago he moved to the U.S. to accept the CDO position at Geometry.

Updates when we get them.

New Career Opportunities Daily: The best jobs in media.

Time Inc. wants the ability to outsource nearly 200 editorial jobs overseas, according to the Newspaper Guild of New York, which has been locked in an 18-month-long contract negotiation with the nation’s largest magazine publisher, owner of People, Sports Illustrated and InStyle, among others.

“Time Inc.’s proposal to hollow out its own company is simply not acceptable,” Newspaper Guild of New York President Bill O’Meara said in a statement Friday. “Management wants the ability to send 160 editorial jobs overseas, which would be a massive blow to some of the nation’s most important and respected magazines.”

When asked whether Time Inc. plans to outsource 160 editorial jobs, a Time Inc. spokesman declined to comment.

Continue reading at AdAge.com