Hasta La Creative!

Google’s YouTube is reaching into its pockets again to develop more high-polish original web programming, all the better to attract viewers and big brand advertisers.

The online video-sharing service is investing in its top talent to fund new content, Alex Carloss, head of YouTube Originals, said in a blog post yesterday, making official an expected return to paying for quality content. The plan, for an undisclosed amount of spending by Mountain View, Calif.-based Google, follows an about $100 million effort begun in 2011.

Google is bolstering its spending on YouTube as it seeks to become a stronger competitor to traditional TV and digital upstarts such as Netflix and Hulu. The company has already built studios with video equipment in cities such as Tokyo and London and paid for marketing campaigns for popular YouTube stars such as fashion icon Bethany Mota. YouTube introduced new ad tools earlier this year.

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Passionnée par le papier et toutes les possibilités créatives que ce matériau offre, l’artiste Yulia Brodskaya, dont le travail faisait l’objet d’un article précédemment, imagine de magnifiques compositions colorées à l’aide de papier découpé et de colle. Entre sculptures et illustrations, ses créations sont très graphiques et réalisées avec une précision admirable. À découvrir en images.

Houve uma época, em um passado bastante distante, em que o sonho de muitas pessoas era se tornarem professores. Com o passar dos anos, entretanto, a desvalorização da classe profissional atingiu proporções tão absurdas em questão de salários e até mesmo respeito dentro da sala de aula, que tornou-se raro alguém que realmente sonha em se tornar um professor. E isso não é uma particularidade do Brasil, mas algo comum em diversos países, inclusive no Reino Unido.

Para incentivar estudantes a se tornarem professores, a National College for Teaching & Leadership (NCTL), um braço executivo do Departamento de Educação britânico, encomendou uma campanha à agência FCB Inferno. O resultado é Your Future | Their Future, uma tentativa de falar sobre os benefícios existentes em torno da profissão, que se refletem tanto na vida de quem ensina quanto na de quem aprende.

Com produção da Tomboy Films, o comercial conta com a participação de um professor e alunos reais, e mostra o mestre caminhando por salas de aula, biblioteca, quadras e outros espaços de uma escola, questionando o espectador sobre o que faz um bom professor, tentando convencer de que há diversas recompensas, sejam elas intangíveis, quanto inspirar um estudante, sejam elas práticas, quanto incentivos tributários para atualização.

O discurso é bacana e tem um forte apelo. Mas será que é o suficiente, quando tanta coisa ainda precisa mudar no sistema educacional de forma geral?

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Grey Goose had the “world’s most intimate martini bar” on wheels created for it by the Ragged Edge branding agency, featuring just the right amount of room for two plus a…

For its latest campaign for Subaru, promoting the 2015 Outback, agency-of-record Carmichael Lynch teamed up with director Lance Acord (best known for his cinematography on films such as Being John Malkovich, Adaptation, and Lost In Translation) and production company Park Pictures for a couple of 60-second spots emphasizing that the Outback can “go anywhere.”

In “Memory Lane,” a family picks up a hippie grandmother for a road trip to Woodstock. The grandmother imparts some questionable teachings on her granddaughter and finds the spot where she met her grandfather, in a cute moment that also shows the Outback’s off-road capabilities.

“Bison” also features a road trip, as a father attempts to wow his tween son with major American landmarks. The bratty son is unimpressed with Redwoods and The Grand Canyon, more interested in his smart phone than anything outside the car, but the father does eventually get through to him, followed by the voiceover, “There’s nothing I can’t reach in my Subaru.”

Both spots are impressively shot (which shouldn’t come as a surprise, given the director) while delivering their message in a way that should appeal to parents (always a target demographic for Subaru). And if they cross the line into cheesiness, it’s in a way that fits the brand well. (more…)

New Career Opportunities Daily: The best jobs in media.

Li Na’s link with Nike started when she was just a girl, training at one of the brand’s tennis camps. It’s a relationship that has lasted nearly two decades — and the Chinese star is so important to Nike that it named a building at its new China headquarters after her.

The 32-year-old announced her retirement Friday in a long post on social media, saying her knee injuries had become too much to overcome. “My body is begging me to stop the pounding,” she wrote.

Ms. Li, a two-time Grand Slam champion, has been an inspiration for her success on court, but also for her humor, sincerity and individuality. Though she started in China’s state sports system, she broke away in 2008 to pursue her own training path.

Continue reading at AdAge.com

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