Hasta La Creative!

Designer Marc Newson is joining Apple as part of Senior VP-design Jonathan Ive’s team. Newson, who will be based in the U.K., is an Australian industrial designer who has previously been commissioned by brands such as Ford, Nike and Qantas Airways. Last year, Newson collaborated with Ive on a benefit auction for (Red), the branding initiative for AIDS research awareness launched by Bono, designing various items including a a red Mac Pro.

San Francisco shop Muhtayzik Hoffer has hired three creatives. Creative director Todd Bois joins following stints at Publicis, Seattle, and 180, Amsterdam, where he developed a digital World Cup campaign for Adidas. He has also worked at agencies including BBH, New York, and San Francisco’s EVB for clients including AXE, Levi’s, Mini, Microsoft, Wrigley, Leapfrog, Kashi and Adidas. U.K.-born creative duo Adam Ledbury and Guy Lemberg move from their adopted country of Australia, where they worked at DDB, Sydney. There, they were behind McDonald’s officially changing its signage to the Aussie nickname “Macca’s” for a month. Ledbury joins as senior art director and Lemberg as senior copywriter.

Continue reading at AdAge.com

Fox’s “Utopia” bowed on Sunday night to just 4.6 million viewers, according to initial numbers, a mediocre start for the heavily promoted reality series.

Among the all-important 18-to-49 demographic, “Utopia” pulled a 1.9 rating. A ratings point is equivalent to 1% of total TV households.

While it had a lead-in from Fox’s Sunday NFL matchup, “Utopia” was up against “Sunday Night Football” on NBC, which was watched by an estimated 21.2 million people. “Utopia” also had competition for reality fans, going up against CBS’s “Big Brother,” which was watched by 7.1 million viewers and drew a 2.3 rating in the 18-to-49-year-old demographic.

Continue reading at AdAge.com

Today TBWA added two new clients to its roster: apartment sharing “startup” Airbnb and casual dining chain Buffalo Wild Wings. While the former already scored a writeup in AdAge, neither client nor agency has formally announced the latter.

In the case of Airbnb, the agency’s Los Angeles office led the pitch with assistance from Paris, London, Brazil and Singapore. You may recall that Pereira & O’Dell created Airbnb’s first TV ad back in May, though none of our contacts were able to confirm whether that agency was involved in the unannounced review that ended with today’s appointment.

BWW signed Fallon in 2012 without a review after spending nearly eight years with 22squared (nee WestWayne). This time around, the company appears to have kept the process under wraps as we cannot confirm which agencies competed with TBWA for the account.

Airbnb’s first full campaign should launch during the 2014 holiday season. Updates as we receive them.

New Career Opportunities Daily: The best jobs in media.

S. Truett Cathy, who became a billionaire as the founder of Chick-fil-A, the closely held fast-food franchise known for its “Eat Mor Chikin'” slogan and for staying closed on Sundays to reflect Mr. Cathy’s Southern Baptist faith, has died. He was 93.

He died at his home in suburban Clayton County, south of Atlanta, earlier today, the company said in a statement on its website. No cause of death was given.

The chicken chain that Mr. Cathy started in 1946 grew to more than 1,800 restaurants in 39 states and the nation’s capital, according to the Atlanta-based company’s website. Chick-fil-A is valued at about $5.5 billion, according to data compiled by Bloomberg. Mr. Cathy had a net worth of $1.9 billion, according to the Bloomberg Billionaires Index.

Continue reading at AdAge.com

Não é só a cidade de São Paulo que anda preocupada com o abastecimento de água. Assim como a Cantareira passa por um período de aperto, o estado da Califórnia, nos EUA, também enfrenta um dos seus piores períodos de seca. Por isso, a ideia de um sistema de medição de consumo de água durante o banho que pudesse ser gamificado chamou tanto a atenção durante o Disrupt SF Hackaton, promovido pelo TechCrunch.

Com o nome de ‘Shower with Friends’, a startup criou um sistema que possibilita monitorar a quantidade de água que passa pelo chuveiro durante um banho, enviando uma notificação via SMS para quem acabou a ducha, avisando se o consumo de água foi maior ou menor do que no dia anterior. Isso permitiria criar uma espécie de jogo entre familiares ou amigos, comparando as quantidades de água gastas por cada um deles, o que poderia levar as pessoas a um uso mais consciente de água durante o banho.

Segundo os criadores do Shower with Friends, a longo prazo seria possível implementar o sistema também em outros locais onde exista consumo de água, como em eletrodomésticos como a máquina de lavar ou lava-louças, nas privadas e até mesmo na mangueira usada para regar as plantas do quintal.

Isso permitiria criar um jogo entre amigos, comparando a quantidade de água gasta por cada um, o que poderia levar as pessoas a um uso mais consciente durante o banho 

A ideia surgiu a partir de um ‘kegbot’ que media e comparava a quantidade de cerveja consumida por cada uma das pessoas no happy hour da Mashery, empresa onde atualmente trabalha o time de engenheiros da Shower with Friends. Quando o CEO da Intel, Brian Krzanich, passou pelo escritório da empresa, ele teria sugerido que o sistema do kegbot poderia ser usado para algo mais útil do que apenas a diversão dos funcionários. Pelo visto, a provocação funcionou, e se a ideia for para frente, seria ótimo vê-la exportada para o Brasil.

Afinal, desafiar os amigos a economizar água durante o banho pode ser algo tão divertido quanto necessário. A Cantareira agradece.

Post originalmente publicado no Brainstorm #9
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Sports Illustrated is adding to its video roster with the introduction today of “SI Wire,” an editorial franchise that aims to produce dozens of 30- to 60-second video dispatches each day.

If, for instance, a player inks a big contract, Sports Illustrated will scramble its video anchors to provide a quick burst of video commentary. To that end, the magazine hired three TV broadcasters to deliver reports from its video studio at the New York headquarters of Time Inc., owner of Sports Illustrated and other magazine titles including People, Time and InStyle.

The trio of anchors are among 12 people the magazine has brought on to work on “SI Wire.” Segments will begin running at 6 a.m. ET and last until the end of the sports day. The reports will all be taped.

Continue reading at AdAge.com