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Jul 14

Sweet Baby Ray's Barbecue Sauce: Sauce

Posted in: Uncategorized

The BBQ sauce for people who put BBQ sauce on their BBQ sauce.
Until a kitchen’s stocked with Sweet Baby Ray’s, it’s just a room with some ovens.

Advertising Agency: MMB, Boston, USA
Creative Directors: Fred Bertino, Jamie Mambro, Jerry Cronin
Art Director: Jamie Day
Copywriter: Brendan Ryan
Print Producer: Michael Greene
Photographer: Ashton Rodgers
Post Production / Retouching: Williams & Partners
Published: May 2014

Jul 14

Sweet Baby Ray's Barbecue Sauce: Napkins

Posted in: Uncategorized

Even makes napkins taste good.
Until a kitchen’s stocked with Sweet Baby Ray’s, it’s just a room with some ovens.

Jul 14

Sweet Baby Ray's Barbecue Sauce: Meal

Posted in: Uncategorized

Serve it with a meal or better yeat a straw.
Until a kitchen’s stocked with Sweet Baby Ray’s, it’s just a room with some ovens.

Jul 14

Sweet Baby Ray's Barbecue Sauce: Kids

Posted in: Uncategorized

Great, another thing to tell college kids not to chug.
Make sure Sweet Baby Ray’s is in the meal plan for your dining hall.

Jul 14

Sweet Baby Ray's Barbecue Sauce: Garnish

Posted in: Uncategorized

The meat is just a garnish.
Until a kitchen’s stocked with Sweet Baby Ray’s, it’s just a room with some ovens.

Jul 14

Shopping Itaguaçu: Sushi

Posted in: Uncategorized

Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.

Advertising Agency: BZZ Propaganda, Florianópolis, Brazil
Creative Director / Art Director: Leandro Tuxo
Copywriters: Katiany Pinho, Paula Ende
Photographer: Michel Teo Sin
Post Production: DPI Soluções
Published: June 2014

Jul 14

Shopping Itaguaçu: Cupcake

Posted in: Uncategorized

Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.

Jul 14

Shopping Itaguaçu: Hamburger

Posted in: Uncategorized

Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.

Jul 14

Bosch: The quietest burglars – vacuum at night

Posted in: Uncategorized

Advertising Agency: BBDO Belgium, Brussels, Belgium
Creative Director: Sebastien De Valck
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account Supervisor: Kris Van den Brandt
Director: Hans Buysse
Producer: Nicolas Van Poeck
Production Agency: PIMPZ
Published: July 2014

Jul 14

Dungeons & Dragons Has Influenced a Generation of Writers

Posted in: Uncategorized

Dungeons & Dragons, the first commercially available role-playing game that is now 40 years old, influenced numerous writers and taught them the art of storytelling.

Jul 14

W+K NY, Rudy Hype College Football Playoffs for ESPN

Posted in: Uncategorized

Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.

In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football. When he reveals that the format won’t take effect until 2014 however, the reception falls somewhat flat. Filmed at St. Joseph High School in Brooklyn, New York, the spot takes place in 1975, the year Rudy Ruettiger played for Notre Dame. While the famously cheesy movie certainly deserved a satirical send up, W+K’s spot fails to really hit the mark and feels a bit drawn out at 90 seconds. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Jul 14

Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment

Posted in: Uncategorized

The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for that long.

Why would creatives do something so drastic?

It’s not such a big deal, really: all you have to do to join the experiment is throw up a “99 Days …” logo as your profile photo and refrain from liking, sharing, commenting, trolling, or even using the site to check up on your ex’s family for a little over three months.

So…who’s in?

(more…)

New Career Opportunities Daily: The best jobs in media.

Jul 14

Wonga chairman axes elderly puppets

Posted in: Uncategorized

Wonga’s new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.

Jul 14

Cash Rules Everything Around

Posted in: Uncategorized

This year’s edition of the GLITCH festival in Dublin examines how artists use new media to investigate social and political systems to find their position within and in relation to these larger systems. In this fuzzy zone of information production, where boundaries and roles are increasingly blurred, the exhibition deploys humour and critique to reconfigure our ideas about our current digital economic climate continue

Jul 14

Ken's Foods, Inc.: Bye-Bye Bland

Posted in: Uncategorized

Advertising Agency: MMB, Boston, USA
Executive Creative Directors: Fred Bertino, Jamie Mambro
Executive Creative Director / Copywriter: Jerry Cronin
Associate Creative Director / Art Director: Caryn Ciesielski
Associate Creative Director / Copywriter: Todd Mitchell
Executive Agency Producer: Sara Ventetuolo
Producers: Jamie P. Mambro, Sara Ventetuolo
Managing Director: Lance Smith
Business Development Manager: Allison Price
Production Company: HSI
Executive Producer: Maddi Carlton
Head of Production: Doron Kauper
Producer: Diana Deldeo
Director: margaret&joy
DOP: Jeanne Vienne
Production Designer: Alexis Ross
Post Production Company: The Mill
VFX Producer: Mandy Harris
Editorial Company: Final Cut
Editor: Sarah Iben
Producer: Weston Ver Steeg
Colorist: Sal Malfitano
First Air Date: April 2014

Jul 14

Anjali Kitchenware Onion Chopper: ICU

Posted in: Uncategorized

No more crying over onions.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director / Illustrator: Sachin Padave
Copywriter: Prashant Sukumar
Sr. Visualiser: Yogesh Mankame
Published: December 2013

Jul 14

Anjali Kitchenware Onion Chopper: Jail

Posted in: Uncategorized

No more crying over onions.

Jul 14

Advertising: Go Where the Money Is, AARP Tells Marketers

Posted in: Uncategorized

Advertisers fawn on the millennials. But AARP has mounted a campaign reminding them that it’s the 50-plus group that has actual money to spend.

Jul 14

Visions of Rambo and Bourne Dancing in Their Heads

Posted in: Uncategorized

At ThrillerFest in Midtown Manhattan, aspiring writers learned at the feet of the pros, with talks on pacing, perspective, emotion and guns.

Jul 14

Samsung Pokes Fun at Apple (Yet Again) in New Campaign

Posted in: Uncategorized

Two new spots introduced by Samsung over the weekend tell us that the brand’s strategy–and that of its creative AOR 72andSunny–still revolves around knocking its archrival down a few notches.

Surely you caught the not-so-subtle insinuation that the 8.4-inch Wi-Fi Tab S, released just over two weeks ago, is more effective than the iPad in allowing users to stream distracting content for as many people as possible…at the same time.

There’s another one about (simulated) screen contrast after the jump…

(more…)

New Career Opportunities Daily: The best jobs in media.

Hasta La Creative!

Sweet Baby Ray's Barbecue Sauce: Sauce

Sweet Baby Ray's Barbecue Sauce: Napkins

Sweet Baby Ray's Barbecue Sauce: Meal

Sweet Baby Ray's Barbecue Sauce: Kids

Sweet Baby Ray's Barbecue Sauce: Garnish

Shopping Itaguaçu: Sushi

Shopping Itaguaçu: Cupcake

Shopping Itaguaçu: Hamburger

Bosch: The quietest burglars – vacuum at night

Dungeons & Dragons Has Influenced a Generation of Writers

W+K NY, Rudy Hype College Football Playoffs for ESPN

Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment

Wonga chairman axes elderly puppets

Cash Rules Everything Around

Ken's Foods, Inc.: Bye-Bye Bland

Anjali Kitchenware Onion Chopper: ICU

Anjali Kitchenware Onion Chopper: Jail

Advertising: Go Where the Money Is, AARP Tells Marketers

Visions of Rambo and Bourne Dancing in Their Heads

Samsung Pokes Fun at Apple (Yet Again) in New Campaign

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