Samsung Pokes Fun at Apple (Yet Again) in New Campaign

Two new spots introduced by Samsung over the weekend tell us that the brand’s strategy–and that of its creative AOR 72andSunny–still revolves around knocking its archrival down a few notches.

Surely you caught the not-so-subtle insinuation that the 8.4-inch Wi-Fi Tab S, released just over two weeks ago, is more effective than the iPad in allowing users to stream distracting content for as many people as possible…at the same time.

There’s another one about (simulated) screen contrast after the jump…

(more…)

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