Jul 15

NAIL Communications Threatens a Puppy to Make a Point

Posted in: Uncategorized

First, a disclaimer: the follow is NOT an ad, so adjust your critical standards accordingly.

This week brings news that YouTube officially surpassed Facebook in terms of overall users in the United States. It’s also the second-most popular search venue, yet its value to advertisers is limited by the dreaded preroll.

While we can’t guess as to the success of this conversation starter from Rhode Island’s Nail Communications, or AdAge 2013 Small Agency of the Year for the Northeast, we think you’ll agree that there’s a point to be made.

In the “about” section, Nail restates why we all hate preroll ads and proposes a sort-of solution…

(more…)

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